Latin America Non-alcoholic Beverages Market Outlook - Forecast Trends, Market Size, Share and Growth Analysis Report (2025-2034)

Latin America Non-alcoholic Beverages Market Growth

Reportedly, the e-commerce sector in Latin America has experienced an impressive 2.8-fold increase in sales value. The region has over 300 million digital consumers, a number expected to grow by more than 20% by 2027. This data underscores Latin America's position as one of the fastest-growing e-commerce markets globally. Furthermore, Brazil and Mexico are anticipated to lead the Latin American e-commerce landscape, with projected compound annual growth rates of 77.2% and 68.2%, respectively, by 2027. The expansion of e-commerce is driving demand for non-alcoholic beverages by enhancing product accessibility and variety, facilitating convenient online shopping, and utilising targeted marketing and subscription services, all of which improve consumer engagement and contribute to increased sales.

The market in Latin America is experiencing a significant transformation, driven by evolving consumer preferences. Clean labels and natural ingredients are gaining prominence, with 37% of Mexican consumers emphasising the importance of beverages that feature natural claims. Additionally, there is a notable rise in consumer interest in functional beverages that promote both immediate and long-term health benefits. Specifically, 81% of Mexican consumers express interest in foods and drinks that enhance bone or heart health, while 79% seek products that support gut health. Furthermore, 76% of consumers are drawn to items that contribute to mental well-being. Another notable trend is the growing demand for beverages that provide a natural energy boost, with 69% of Mexican consumers indicating their interest in products that sustain their energy levels throughout the day, and 74% favouring those that offer a natural energy enhancement.

Key Trends and Developments

Health and wellness trends, rising demand for functional beverages, changing social norms, innovative product development, and growing environmental and ethical concerns are the major trends impacting the Latin America non-alcoholic beverages market growth

February 2024

São Geraldo partnered with CANPACK Brazil to launch its flagship beverage, Cajuína São Geraldo, in 350ml infinitely recyclable cans across Brazil. The soda, with 5% juice from the fruits of native cashew trees, offers innovative flavours integrated with the cultural roots of Brazil.

October 2023

Britvic completed the acquisition of four Brazilian non-alcoholic beverage brands, Extra Power energy drink brand from GlobalBev and acai smoothie, Flying Horse, and Juxx from Amazoo. Through the acquisitions, the company aims to expand its footprint in the country.

September 2022

Britvic launched two new exclusive beverage flavours in Brazil, expanding its line-up of Britvic Club Soda, Ginger Ale, Cranberry Juice, and Indian Tonic Water (regular and low-calorie). This move aims to capitalise on the growing popularity of soft drinks in bars, stores, and events in Brazil.

Health and Wellness Trends

The growing emphasis on health and wellness is prompting consumers to choose non-alcoholic beverages, as they seek options that are low in calories, low in sugar, and offer functional benefits. The heightened focus on consuming a balanced diet and the desire to avoid alcohol for health-related reasons are driving the demand for non-alcoholic alternatives.

Rising Demand for Functional Beverages

The demand for non-alcoholic beverages enriched with health-enhancing components, including vitamins, minerals, probiotics, and adaptogens, is on the rise as consumers increasingly look for drinks that provide benefits beyond mere hydration.

Changing Social Norms

The growing trend towards sobriety and conscious drinking reflects a significant cultural shift in how society views alcohol consumption. This change is largely driven by various social movements that advocate for healthier lifestyles, mental well-being, and a greater awareness of the effects of alcohol on both physical and mental health.

Innovative Product Development

The introduction of new flavours, innovative packaging, and unique formulations captivates consumers who seek fresh and thrilling beverage options. In today's competitive market, beverage companies are constantly striving to differentiate themselves from their rivals by offering products that not only taste great but also provide an exciting experience for the consumer.

Environmental and Ethical Concerns

The increasing awareness of environmental issues and the impact of consumer choices on the planet has led to a significant shift in consumer behaviour, particularly in the beverage sector. More consumers are prioritising sustainability in their purchasing decisions, which has resulted in a marked preference for non-alcoholic drinks that not only taste good but also align with their values regarding environmental responsibility.

Latin America Non-alcoholic Beverages Market Trends

The younger demographics, particularly millennials and Generation Z, are increasingly gravitating towards non-alcoholic beverages, a trend that can be attributed to several interrelated factors. The current generations are more inclined towards their physical and mental well-being. This focus on health is reflected in their dietary choices, with many opting for beverages that align with their wellness goals, such as low-calorie, low-sugar, or nutrient-rich options.

Moreover, the emphasis on sustainability among consumers is reshaping the market, driving innovation and encouraging brands to adopt more environmentally friendly practices. This shift not only benefits the planet but also fosters a deeper connection between consumers and the brands they choose to support, as they align their purchasing habits with their values.

Latin America Non-alcoholic Beverages Industry Segmentation

Latin America Non-alcoholic Beverages Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Carbonated Soft Drinks
• Fruit Juice
• RTD Tea and Coffee
• Energy and Sports Drinks
• Bottled Water
• Others

Market Breakup by Packaging Type

• Bottles
• Cans
• Cartons
• Others

Market Breakup by End Use

• Food Service
• Retail

Market Breakup by Distribution Channels

• Supermarkets and Hypermarkets
• Convenience Stores
• Speciality Stores
• Online
• Others

Market Breakup by Country

• Brazil
• Mexico
• Argentina
• Colombia
• Chile
• Others

Latin America Non-alcoholic Beverages Market Share

Based on distribution channels, the market segmentation includes supermarkets and hypermarkets, convenience stores, speciality stores, and online, among others. The online segment is projected to grow at a CAGR of 6.9% during the forecast period of 2024-2032. The expansion of online platforms enhances the demand for non-alcoholic beverages by improving product availability, presenting a variety of choices, and facilitating convenient shopping experiences.

Leading Companies in the Latin America Non-alcoholic Beverages Market

Major players are focusing on the production of natural and chemical-free non-alcoholic beverages to gain a competitive edge in the market.

• PepsiCo, Inc.
• The Coca-Cola Company
• Nestle S.A.
• Novamex
• Red Cola
• Mott’s LLP
• Denone SA
• Keurig Dr Pepper Inc.
• Others

The comprehensive report looks into the macro and micro aspects of the market. The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.