Latin America Kombucha Tea Market Report and Forecast 2024-2032

Latin America Kombucha Tea Market Outlook

The Latin America kombucha tea market size reached a value of approximately USD 322.95 million in 2023. The market is further projected to grow at a CAGR of 22.80% between 2024 and 2032, reaching a value of USD 2044.94 million by 2032.

Key Trends in the Market

Kombucha tea is an antioxidant rich beverage that is lightly effervescent and fermented. This fizzy sour and sweet beverage can relieve and prevent various health problems, kill harmful bacteria, and is a rich source of vitamin B. It is also known as tea fungus or tea mushroom depending upon the culture of yeast or bacteria used for fermenting it.

• The growing awareness about the various health benefits associated with the consumption of kombucha tea including healing irritable bowel syndrome, boosting metabolism, and cell regeneration, among others have propelled its demand in Latin America.

• Adoption of aggressive promotional and marketing strategies by various distributors and manufacturers is further boosting the Latin America kombucha tea market growth. These strategies include social media promotions, product endorsements, and influencer events, among others.

• The availability of kombucha tea across various distribution channels such as hypermarkets and supermarket, online retailers, convenience stores, and health stores is increasing, enhancing its accessibility to consumers. The widened distribution network, especially online retailers, is enabling the introduction of kombucha tea to a whole new set of consumer base.

Market Analysis

Based on type, the market is bifurcated into organic and non-organic. On the basis of flavour, the market is segregated into fruits, regular/original, herbs and spices, and flowers, among others. Based on tea type, the market is classified into green tea, black tea, and oolong tea, among others. On the basis of packaging, the market is segmented into glass bottles, aluminium cans, and pet bottles, among others.

Based on distribution channel, the Latin America kombucha tea market is categorised into supermarkets/ hypermarkets, convenience stores, health stores, and online retailers, among others (inc. restaurants). Based on country, the market is divided into Brazil, Argentina, Mexico, Chile, Peru, and Colombia, among others.

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.

• Strappa Live Kombucha

• Kombucha La Semilla Colectivo

• Reeds, Inc.

• Kombucha Wonder Drink

• Remedy Kombucha Pty Ltd.

• The Coca Cola Company

• Kombucha MiAmor

• De La Calle

• Dr. Kombú

• Others

Market Share by Type

Organic kombucha tea is projected to witness significant growth in the Latin America kombucha tea market over the forecast period. Organic tea leaves result in the production of healthier kombucha as they are free of synthetic chemicals such as pesticides and fertilisers. The absence of artificial preservatives, flavours, and colours allows for the emergence of the authentic taste and effervescence of the kombucha, thereby enhancing its popularity among consumers.

Market Share by Country

The market for kombucha tea is anticipated to witness significant growth in Argentina in the coming years. This growth can be attributed to the growing presence of kombucha manufacturers, rising disposable incomes, and increasing focus on expanding the production of innovative and healthy beverages like kombucha in the country. Rising awareness about the benefits of kombucha tea including improved digestion, enhanced gut health, and regulation of blood pressure, among others are further boosting its consumption and supporting the Latin America kombucha tea market expansion.

Competitive Landscape

Reeds, Inc. is a soft drink manufacturing company that was founded in 1989 and is headquartered in Connecticut, United States. They are known to manufacture a full line of natural craft sodas made with real and fresh ginger.

Remedy Kombucha Pty Ltd. is known for manufacturing non-alcoholic beverages including fruit juices and sugar free, nutritional, and energy drinks. The company was founded in 2012 and is based in Victoria, Australia.

The Coca Cola Company is a beverage company that was founded in 1892 and is headquartered in Georgia, United States. The company’s diverse portfolio includes brands such as Fanta, Dasani Waters, and Minute Maid, among others. With emphasis on product diversification and innovation, the company is also expanding its category of naturally fermented, live culture, organic kombucha drinks.

Other major players in the Latin America kombucha tea market include Strappa Live Kombucha, Kombucha La Semilla Colectivo, Kombucha Wonder Drink, Kombucha MiAmor, De La Calle, and Dr. Kombú, among others.

Key Highlights of the Report