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The Latin America home appliances market size was valued at USD 57.36 billion in 2023. The market is further projected to grow at a CAGR of 5.3% between 2024 and 2032, reaching a value of USD 91.68 billion by 2032.
The increasing urbanisation and rising disposable incomes in the region are driving the demand for home appliances. Secondly, the market is witnessing substantial growth due to the introduction of innovative kitchen appliances with multi-utility features that are catching the attention of consumers. These appliances offer large capacity, aesthetically pleasing appearance, high efficiency, and durability. At the Latin American Electronics & Latin American Housewares 2023 event, several new home appliances were launched, including the Evolut Home line with intelligent products and white base gamer chairs with new pastel colours.
Lastly, the growing middle-class population is driving the Latin America home appliances market growth of household appliances in Brazil, Argentina, Colombia, and other parts of South America. The market is also benefiting from the growing popularity of frozen food products.
Air conditioners hold a significant market share, with Brazil, Mexico, and Argentina being the key markets. The demand for air conditioners is driven by rising disposable income and the need for comfort in hot and humid climates. Global manufacturers are entering the Latin American market with smart features like Wi-Fi and remote connectivity to capture a larger market share.
Washing machines are another significant segment in the Latin America home appliances market, with a high demand in Brazil, Mexico, and Argentina. The demand for washing machines is driven by changing consumer lifestyles, increasing dual-income households, and the need for time-saving appliances. Water purifiers also are in high demand due to the need for clean and safe drinking water and the growing demand for smart and eco-friendly models. Samsung has introduced its Bespoke Home flagship store in Mexico, offering a range of customisable home appliances like refrigerators, dishwashers, ovens, washing machines, dryers, and vacuum cleaners.
Latin America Home Appliances Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by Product
Market Breakup by Price Range
Market Breakup by Distribution Channel
Market Breakup by Country
Market players are concentrating on innovating their products and expanding their market presence to capitalise on the growing demand for home appliances in the region.
REPORT FEATURES | DETAILS |
Base Year | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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Breakup by Product |
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Breakup by Price Range |
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Breakup by Distribution Channel |
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Breakup by Region |
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Market Dynamics |
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Competitive Landscape |
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Companies Covered |
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2023, the market reached an approximate value of USD 57.36 billion.
The market is expected to grow at a CAGR of 5.3% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 91.68 billion by 2032.
The market is being driven due to increasing urbanization and rising disposable incomes, introduction of innovative kitchen appliances with multi-utility features, and increasing demand for smart home appliances.
Key trends aiding the market expansion include growth in the middle-class population, rise of e-commerce channels, and shift in consumer preferences towards locally produced appliances.
Countries considered in the market are Brazil, Mexico, and Argentina, among others.
Based on product, the market segmentations include major appliances (air conditioners, refrigerators, washing machines, dishwashing machines, ovens, among others) and small appliances (vacuum cleaners, grills and roasters, food processors, air purifier, coffee/tea makers, water purifier, among others.)
Economy, mid-economy, and premium prices are considered in the report.
Key players in the market are Robert Bosch GmbH, Koninklijke Philips N.V., Electrolux AB, Samsung Electronics Co. Ltd., LG Electronics Inc., Whirlpool Corporation, Panasonic Holdings Corporation, Hisense Corporation, De’Longhi S.p.A., Hitachi, Ltd., Mabe S.A. de C.V., Gree Electric Appliances, Inc., and Midea Group Co. Ltd., among others.
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United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-858-608-1494
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124
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