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Report Overview

2023

Base Year

2018-2023

Historical Year

2024-2032

Forecast Year

Latin America Home Appliances Market Outlook

The Latin America home appliances market size was valued at USD 57.36 billion in 2023. The market is further projected to grow at a CAGR of 5.3% between 2024 and 2032, reaching a value of USD 91.68 billion by 2032.

Key Takeaways

  • Among major appliances, refrigerators, ACs, cookers, ovens, and washing machines contribute significantly to revenue in the Latin American market.
  • Prominent players in the market are Robert Bosch GmbH, Koninklijke Philips N.V., Electrolux AB, Samsung Electronics Co. Ltd., LG Electronics Inc., and Whirlpool Corporation.
  • As per industry reports, the market is witnessing a trend towards energy-efficient and smart appliances.
  • Whirlpool Corp. recently opened a new USD 52 million production plant in Argentina, positioning itself to become the largest exporter of household appliances in the country.

The increasing urbanisation and rising disposable incomes in the region are driving the demand for home appliances. Secondly, the market is witnessing substantial growth due to the introduction of innovative kitchen appliances with multi-utility features that are catching the attention of consumers. These appliances offer large capacity, aesthetically pleasing appearance, high efficiency, and durability. At the Latin American Electronics & Latin American Housewares 2023 event, several new home appliances were launched, including the Evolut Home line with intelligent products and white base gamer chairs with new pastel colours.

Lastly, the growing middle-class population is driving the Latin America home appliances market growth of household appliances in Brazil, Argentina, Colombia, and other parts of South America. The market is also benefiting from the growing popularity of frozen food products.

Air conditioners hold a significant market share, with Brazil, Mexico, and Argentina being the key markets. The demand for air conditioners is driven by rising disposable income and the need for comfort in hot and humid climates. Global manufacturers are entering the Latin American market with smart features like Wi-Fi and remote connectivity to capture a larger market share.

Washing machines are another significant segment in the Latin America home appliances market, with a high demand in Brazil, Mexico, and Argentina. The demand for washing machines is driven by changing consumer lifestyles, increasing dual-income households, and the need for time-saving appliances. Water purifiers also are in high demand due to the need for clean and safe drinking water and the growing demand for smart and eco-friendly models. Samsung has introduced its Bespoke Home flagship store in Mexico, offering a range of customisable home appliances like refrigerators, dishwashers, ovens, washing machines, dryers, and vacuum cleaners.

Latin America Home Appliances Market

Market Segmentation

Latin America Home Appliances Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Product

  • Major Appliances
    • Air Conditioners
    • Refrigerators
    • Washing Machines
    • Dishwashing Machines
    • Ovens
    • Others
  • Small Appliances 
    • Vacuum Cleaners
    • Grills and Roasters
    • Food Processors
    • Air Purifier
    • Coffee/Tea Makers
    • Water Purifier
    • Others

Market Breakup by Price Range

  • Economy
  • Mid-Economy
  • Premium

Market Breakup by Distribution Channel

  • Supermarkets and Hypermarkets
  • Specialty Stores
  • Online
  • Others

Market Breakup by Country

  • Brazil
  • Mexico
  • Argentina
  • Other

Competitive Landscape

Market players are concentrating on innovating their products and expanding their market presence to capitalise on the growing demand for home appliances in the region.

  • Robert Bosch GmbH 
  • Koninklijke Philips N.V.     
  • Electrolux AB 
  • Samsung Electronics Co. Ltd. 
  • LG Electronics Inc. 
  • Whirlpool Corporation 
  • Panasonic Holdings Corporation 
  • Hisense Corporation 
  • De’Longhi S.p.A. 
  • Hitachi, Ltd. 
  • Mabe S.A. de C.V. 
  • Gree Electric Appliances, lnc.  
  • Midea Group Co. Ltd.   
  • Others

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Product
  • Price Range
  • Distribution Channel
  • Region
Breakup by Product
  • Major Appliances
  • Small Appliances
Breakup by Price Range
  • Economy
  • Mid-Economy
  • Premium 
Breakup by Distribution Channel
  • Supermarkets and Hypermarkets
  • Specialty Stores
  • Online
  • Others
Breakup by Region
  • Brazil
  • Mexico
  • Argentina
  • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Robert Bosch GmbH
  • Koninklijke Philips N.V.
  • Electrolux AB
  • Samsung Electronics Co. Ltd. 
  • LG Electronics Inc. 
  • Whirlpool Corporation
  • Panasonic Holdings Corporation
  • Hisense Corporation
  • De’Longhi S.p.A.
  • Hitachi, Ltd.
  • Mabe S.A. de C.V. 
  • Gree Electric Appliances, lnc. 
  • Midea Group Co. Ltd.   
  • Others

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

In 2023, the market reached an approximate value of USD 57.36 billion.

The market is expected to grow at a CAGR of 5.3% between 2024 and 2032.

The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 91.68 billion by 2032.

The market is being driven due to increasing urbanization and rising disposable incomes, introduction of innovative kitchen appliances with multi-utility features, and increasing demand for smart home appliances.

Key trends aiding the market expansion include growth in the middle-class population, rise of e-commerce channels, and shift in consumer preferences towards locally produced appliances.

Countries considered in the market are Brazil, Mexico, and Argentina, among others.

Based on product, the market segmentations include major appliances (air conditioners, refrigerators, washing machines, dishwashing machines, ovens, among others) and small appliances (vacuum cleaners, grills and roasters, food processors, air purifier, coffee/tea makers, water purifier, among others.)

Economy, mid-economy, and premium prices are considered in the report. 

Key players in the market are Robert Bosch GmbH, Koninklijke Philips N.V., Electrolux AB, Samsung Electronics Co. Ltd., LG Electronics Inc., Whirlpool Corporation, Panasonic Holdings Corporation, Hisense Corporation, De’Longhi S.p.A., Hitachi, Ltd., Mabe S.A. de C.V., Gree Electric Appliances, Inc., and Midea Group Co. Ltd., among others.

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+61-448-061-727

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+91-858-608-1494

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6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London

+44-753-713-2163

193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City

+84-865-399-124