Latin America Laundry Detergents Market Report and Forecast 2024-2032

Latin America Laundry Detergents Market Outlook

The Latin America laundry detergents market attained a value of USD 7.96 billion in 2023, driven by the growth in the household industry. The market is likely to grow at a CAGR of about 4.3% to reach a value of around USD 11.60 billion in 2032.

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Globally, the industry is dominated by the Asia Pacific region. The regional market accounts for almost half the global industry, with China being its largest regional market. The industry in the Asia Pacific is being driven by the rising demand emanating from China along with India. India is a significant market within the region and is projected to witness a faster growth in the coming years as compared to China. The Asia Pacific is followed by Europe as a major laundry detergents market. The industry in Europe is being driven by the growth of the household and personal care industry along with the rising expenditure on household care products. North America is the third-largest market, globally, with the US accounting for almost the entirety of the regional industry. The rising high-income class of the region combined with the large consumer base in the US is expected to drive the industry in the coming years.

The Latin America region is a comparatively smaller but a significant emerging market for laundry detergents. Like the global industry, powder detergents dominate the regional industry in Latin America. The powder form of the product account for nearly 50% of the industry. Brazil, in particular, is driving the rising demand for powder detergents. On the basis of types, the non-enzymatic type of the product is the largest segment. Enzymatic detergents are projected to witness a healthy growth in the coming years in emerging economies. Thus, they are expected to see a steady growth in the Latin America region.

Market Segmentation

Laundry detergents are cleansing products that are used in washing clothes by removing oils and dirt. They can be widely categorised as:

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• Enzymatic 
• Non-Enzymatic

They are available in powder and liquid forms, along with other forms like pods, tablets, and bars. They find the majority of their applications in the household sector along with industrial and institutional sectors. The report covers the major regional markets for the product in the Latin America region like Brazil, Mexico, Argentina, and Colombia, among others.

Market Analysis

The Latin America laundry detergents market is expected to be aided by the growing hygiene awareness among the emerging economies of the region. While powder detergents dominate the region, liquid laundry detergents are witnessing a rising demand due to its convenience and easy solubility. With people becoming more environmentally conscious, sustainable and biodegradable forms of the products are witnessing increasing demand, like products which have vegetable-based ingredients and are phosphate-free. Powder detergents, however, are expected to continue to dominate the industry as they are more cost-efficient than other options. The product diversification and innovation taking place within the industry is projected to drive the industry growth in the forecast period.

The industry is being aided by the recovering economy of Latin America, with major players investing within the region. The expansion of the middle class, along with rising disposable incomes, have also aided the industry growth with people spending more on household care products. The rising penetration of washing machines within the region has further propelled the industry forward. The growing the number of women joining the workforce has aided the regional industry due to consumers increasingly looking for easy, convenient, and efficient stain-removing laundry detergents.

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Competitive Landscape

July 2020- Unilever has launched its first 100% post-consumer recycled (PCR) bottles for its FAB laundry’s liquid detergent line in Colombia. The initiative is part of the company’s initiative to make their plastic packaging recyclable, reusable, or compostable by 2026.

The report provides an analysis of the following key players in the Latin America laundry detergents market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, plant turnarounds, and expansions of capacity:

• The Procter & Gamble Company
• Henkel AG & Company, KGaA 
• Church & Dwight Co., Inc 
• S. C. Johnson & Son, Inc.
• Unilever Plc
• RSPL
• Kao Corporation
• Química Amparo Ltda
• Colgate Palmolive Company
• Bonsucex Group
• Others

The report can additionally provide an in-depth study of the industry share of the following brands:

• YPÊ
• Bombril
• Tide
• Ariel
• OMO
• Minerva
• Campeiro
• Quanto
• Invicto
• Others

The comprehensive report by EMR gives an overview of the other regional markets like the Asia Pacific, Middle East and Africa, Europe, and North America. The report also provides an assessment of the industry based on the Porter’s Five Forces model. A SWOT, as well as a value chain analysis, has been provided as well.

Key Highlights of the Report