Global Laser TV Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2024-2032)

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Global Market Expected to be Boosted by Advanced Features, Advantages Over Traditional TVs, and Superior Viewing Experience Offered

Advancements in technology have led to the proliferation of projectors. Several projector manufacturers have introduced Smart Ultra-Short Throw Laser Projectors, also called Laser TVs. Laser TVs are becoming increasingly popular solutions for living rooms, home theaters, and classrooms and conference rooms. Laser TVs offer a distinct and superior viewing experience when watching movies or playing video games. Such features and experiences offered are likely to drive the global laser TV market.  

Laser TV comprises ultra-short-throw (UST) projector and wall-mounted screen. The projector is positioned close to the wall and throws its light on the screen which in turn reflects the light into the viewing area. The design averts the possibility of anyone walking into the light beam. The light produced by the projector is significantly bright, and withstands surrounding light in the room; it is more effective in combination with an ambient light-rejecting (ALR) screen. 

Advanced Features Likely to Boost Market Growth

Laser TVs have witnessed significant development over time. Today, many laser TVs may be acquired for $2000-$4000. While laser TVs today are readily accessible to individuals with the capacity to purchase large TVs, laser TVs offer many advantages over flat-panel alternatives. There are few laser TVs that come with their own screen, others warrant that a separate screen be purchased.  The screen may diagonally measure 100 to 120 inches, which is larger than other fairly priced flat-panel TVs. The total cost of the screen and projector is generally lowers than larger sized TVs. 

Laser TVs require the “smart” element — built-in streaming apps for services including Amazon, Netflix, YouTube, and others. Manufacturers must offer an extensive app store that allows downloading of other available apps. The unit must also offer the capability to display content “cast” from smartphones and other mobile devices through Wi-Fi. It is expected that the development, integration and adoption of built-in over-the-air (OTA) broadcast tuner would boost the global laser TV market. OTA tuners and apps are valued by consumers wanting to “cut the cord” from their cable or satellite provider. Providers and broadcast networks acknowledge the trend towards cord-cutting, and provide their own apps. This underscores the significance of a large app library for consumers wishing to cut the cord.

Advantages Offered by Laser TVs Likely to Boost Market Growth

Laser TVs provide larger image for lesser money, increased portability, long lifespan, less maintenance, smart apps, built-in audio, and the capability to upgrade performance and screen size. Many laser TVs have more energy efficient as compared to other monitor types. Display quality is also better. Laser TVs offer a cinema-like engaging large-screen experience, and higher colour reproduction. Such offerings are expected to boost the global laser TV market. 

Market Segmentation

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By type, the market is segmented into: 

• Projector TV

• Regular TV

By size, the market is divided into:

• 100 Inch and Above

• 40 Inch and Below

• 40-100 Inch

By end-use, the market is classified into:

• Household

• Commercial

By region, the market is segmented into:

• North America

• Europe

• Asia Pacific

• Latin America

• Middle East and Africa

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Key Industry Players in the Market

The report comprehensively assesses key players in the global laser TV market; it gauges their capacity, and monitors latest occurrences such as mergers and acquisitions, capacity expansions, and plant turnarounds:

• Leica Camera AG

• BenQ Corporation

• Hisense International

• Appotronics Inc.

• Optoma

• Bomaker

• Others

Employing Porter’s Five Forces model and SWOT analysis, the EMR report offers deep insights into the industry.

Key Highlights of the Report