Global Labels Market Report and Forecast 2024-2032

Global Labels Market Outlook

The global labels market size reached a volume of nearly 68.81 billion square metre in 2023. The market is projected to grow at a CAGR of 4.5% between 2024 and 2032, reaching a volume of almost 102.22 billion square metre by 2032.

Key Takeaways

• Linerless labels are gaining popularity as types of labels that are intended for sustainable development.

• The food and beverage sector is the major end-use sector, contributing nearly 30% to the laminated labels market.

• There is a rise in the product labels that possess brand colours and shades to promote brand awareness.

A label is a piece of material made of plastic, paper, fabric, or other similar materials attached to a product. It typically features a product name, logo, and brand name and aids consumers in making an informed decision by offering vital information about that product. Several products, which require assembly and installation, may contain labels with step-by-step instructions.

The rising per capita income, increasing demand for labels from major end-use sectors, such as FMCG, pharmaceutical, and food and beverages, among others, and the shifting trend towards new and innovative packaging are accelerating the labels market growth.

The shift towards plastic materials due to their technological and cost advantages, along with amplified aesthetic performance is aiding the market. The rise in disposable income of middle-class customers and an increase in spending on retail and FMCG sectors also bolster the labels market expansion.

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Key Trends and Developments

Sustainable packaging labels; clean and allergen-free labels; variable data printing in labels; and the rising adoption of smart labels are the major trends impacting the labels market growth

Labels Market Trends

One of the prominent trends aiding the market is the growing adoption of smart labels that offer new interactions between customers and products. Companies are adopting innovative technologies to integrate extra details on the labels with attractive packaging due to the increasing regulations requiring more information on the labels. As a result, RFID labels and barcode labels are increasingly used in the logistics and retail sectors.

FMCG and CPG companies are also utilising the superior quality of labelling and packaging formats to meet the changing needs of the customers and enhance the brand image. Mooala, an organic and plant-based milk company, launched a clean-label product line, Mooala Simple, due to the rising trend of clean-labelling. This trend emphasises the usage of natural and minimal ingredients and offers transparency to consumers regarding the content of a product. This product is expected to appeal to health-conscious consumers who prefer minimal processing and artificial ingredients in the products.

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Market Segmentation

“Labels Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

Paper maintains its steady growth in the market due to its cost-effectiveness and biodegradability.

Paper-based labels account for the majority of the labels market share as they are an economical solution as compared to other types of labels. Paper can be easily customised into varying sizes and shapes depending on the product requirement, which makes it an attractive option among label providers. These labels are also eco-friendly as they are biodegradable, which makes them a preferable option among market players and consumers who are looking for sustainable solutions.

Plastic labels are also anticipated to witness robust growth in the forecast period due to their high durability and long life compared to paper labels. These labels provide a glossy and high-quality finish, which can draw the attention of the consumers. These labels also offer high compatibility with cutting-edge innovations such as RFID tags and QR codes, which is expected to enhance their appeal in the forecast period.

Pressure-sensitive labels continue their dominance in the market due to their versatility and high-quality performance

The labels market is being driven by the rising usage of pressure-sensitive labels due to their versatility in design, graphical options, and ease of use, along with their superior performance characteristics. All these properties make them a common choice for the consumer packaged goods sector. They are also a popular choice among FMCG, household chemicals, and pharmaceuticals companies.

Due to the growth in the food and beverage sector, glue-applied labels are now the second most preferred type of label. These labels are cost-effective, which makes them an attractive option when there is a high-volume requirement, further contributing to the labels market expansion.

In-mould labelling is directly performed on the mould of the container, thus, eradicating the requirement for a physical label structure. It is expected to receive the highest growth in mature regions in the coming years, owing to its durability, affordability, capabilities of 3D decoration, and recycling.

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Competitive Landscape

Major players in the labels market are introducing sustainable labels to stay ahead in the competition and meet the evolving regulatory landscape.

Other players in the market include DPS Group, among others.

Numerous market players are incorporating green labels which are produced from recyclable or biodegradable materials to tackle the growing environmental impact of their operations. This involves utilising paper-based labels made from responsibly sourced wood and plastic labels that are recyclable.

Labels Market Analysis

The Asia Pacific region accounts for a significant market share. The regional market is driven by the increasing per capita income, along with the rise in the demand for labels from the end-use sectors such as pharmaceutical, food and beverages, and FMCG, among others. The growth of the organised retail sector due to rapid urbanisation in developing economies also offers lucrative opportunities for the Asia Pacific labels market growth.

North America and Europe are also regions with high market maturity, owing to their technological advancements and innovations in labelling technologies, such as liner-less labels, sustainable labelling solutions, and digital printing. These regions also possess strict regulatory standards regarding product labels, which facilitates the demand for descriptive product labels in the region.

Key Highlights of the Report