Kuwait Skin Care Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2024-2032)

Kuwait Skin Care Market Growth

The e-commerce sector in the Middle East is projected to achieve a market volume of USD 50 billion by the year 2025. Kuwait features a strong e-commerce landscape, with online sales in the beauty and fitness category reaching USD 46.90 billion, which represents 36.41% of the total online sales in the region. Shopify stands out as a prominent platform in the area, hosting 2,890 stores, which constitutes 49.92% of the total store count in the region. The expansion of online retail and e-commerce is significantly enhancing the demand for skincare products in the country.

E-commerce platforms offer consumers the convenience of buying products anytime and from anywhere. This level of accessibility enables consumers to browse and acquire skin care products without the constraints of store operating hours or geographical limitations. Online retailers present comprehensive product catalogues that include detailed descriptions, customer reviews, and ingredient information. This facilitates consumers in comparing products, evaluating reviews, and making well-informed choices.

The increase in disposable income is a significant factor driving the demand for skin care products, as it enhances consumer spending capabilities, fosters interest in high-quality and innovative offerings, and promotes a greater emphasis on self-care and wellness. This financial latitude allows consumers to explore and invest in a wide array of skin care options, thereby contributing to the growth and vibrancy of the skin care sector. From 2020 to 2030, total disposable income in Kuwait is projected to rise by a cumulative 29.8% in real terms, with an average annual growth rate of 2.6%.

Key Trends and Developments

Rising awareness of skin health, surging disposable income, growing focus on wellness, expansion of product range, and the increasing demand for organic and natural skin care products are the major trends impacting the Kuwait skin care market growth

Sep 2020

Founded in 2017, Souffle Beauty, an innovative brand originating from Kuwait decided in the year 2020 to carve out a niche in the probiotic skincare sector.

Feb 2023

Ascia, a Kuwaiti fashion blogger, model, and designer, introduced a new highlighter infused with skincare properties, developed in partnership with Faces Beauty, a prominent beauty omni-retailer in the Middle East.

Mar 2024

SkinFood, a leading Korean beauty brand was officially launched in Kuwait with an opening ceremony at The Avenues Mall, underscoring the growing demand for Korean skincare products in the country.

Rising Awareness of Skin Health

Consumers are increasingly recognising the significance of skin care and the advantages of utilising specialised products for optimal skin health. This heightened awareness is largely influenced by information disseminated via social media, beauty blogs, and insights from dermatologists.

Rising Disposable Income

The economic affluence and elevated disposable income in Kuwait empower consumers to spend more on premium and luxury skincare products. This enhanced purchasing capability fosters a robust demand for high-quality and innovative skincare offerings.

Focus on Wellness and Aesthetic Trends

The cultural focus on personal appearance and well-being in Kuwait is leading consumers to invest more in skincare products that promote youthful and glowing skin. This trend is part of a larger movement towards health and wellness, driven by a desire for self-care, the influence of social media, and a growing preference for high-quality, effective beauty solutions.

Expansion of Product Range

The availability of an extensive selection of skin care products, encompassing fundamental cleansers and moisturisers as well as sophisticated serums and treatments, addresses diverse skin types and issues. This assortment motivates consumers to spend and invest in a variety of products.

Rising Demand for Organic and Natural Skin Care Products

An increasing inclination towards natural and organic skin care products is evident on a global scale, driven by apprehensions regarding the possible adverse effects of synthetic components. Shoppers are now prioritising items formulated with natural and environmentally sustainable ingredients.

Kuwait Skin Care Market Trends

Nowadays, social media platforms, especially Instagram and TikTok, are instrumental in influencing beauty trends and advocating for skincare routines. Influencers and beauty specialists frequently provide advice and product suggestions, which enhances consumer interest and demand. Furthermore, increased income levels lead to higher spending on personal grooming and wellness, encompassing skincare products. Additionally, the arrival of international and niche skincare brands in the Kuwaiti market exposes consumers to innovative and varied products, thereby driving the market expansion.

Kuwait Skin Care Industry Segmentation

Kuwait Skin Care Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Product Type

• Anti-Ageing
• Moisturisers
• Skin Whitening
• Cleanser
• Toners

Market Breakup by End-User

• Male
• Female

Market Breakup by Quality

• Mass
• Premium

Market Breakup by Distribution Channel

• Online
• Offline
  • Hypermarket/Supermarket
  • Convenience Store
  • Health and Beauty Stores
  • Pharmacies

Market Breakup by Province

• Al Asimah
• Hawally
• Mubarak Al Kabir
• Ahmadi
• Farwaniya
• Jahra

Kuwait Skin Care Market Share

Based on the distribution channel, the market is segmented into online and offline. The online segment is projected to grow at a CAGR of 3.2% during the forecast period of 2024-2032. The expansion of online shopping and e-commerce has greatly increased the demand for skin care products by providing improved accessibility, a broader selection of choices, and enhanced shopping experiences.

Leading Companies in the Kuwait Skin Care Market

Major players are focusing on the production of natural and organic skin care to gain a competitive edge in the market.

• Estée Lauder Companies
• Procter & Gamble
• Unilever
• Shiseido Co., Ltd
• Beiersdorf AG
• Kao Corporation
• Amorepacific Corporation
• Others

The comprehensive report looks into the macro and micro aspects of the market. The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.