Kuwait Perfume Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2024-2032)

Kuwait Perfume Market Overview

As of 2023, Kuwait's e-commerce sector is thriving, supported by over 4 million internet users, a high smartphone penetration rate, and a youthful demographic—56% under 35—with considerable disposable income. Public sector initiatives, such as home business licenses and venture capital funds, are fostering the growth of the e-commerce sector. Consumers increasingly prefer online shopping for perfumes due to the extensive selection, convenience, home delivery options, and competitive pricing. Besides, the market is also witnessing a significant shift toward sustainability. According to Visa's December 2023 report, a majority of Kuwaitis believe in individual contributions to decarbonisation, with 84% focusing on reducing paper use and 57% aiming to minimise single-use plastics. This growing environmental awareness is driving key perfume players to adopt natural, recyclable, and organic ingredients. Many brands are also collaborating with local artisans to create unique, sustainable perfumes that reflect Kuwaiti culture while implementing eco-friendly practices. Innovations like refillable and biodegradable packaging are set to shape market trends, aligning with the increasing demand for greener products.

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Kuwait Perfume Market Trends

The expansion of the e-commerce sector

As of 2023, Kuwait boasted over 4 million internet users, high smartphone penetration rate, and a young population base, comprising 56% under the age of 35 with high disposable incomes. The e-commerce sector in the country is dominated by segments like food and beverage and retail, encompassing personal care products (including perfumes), electronics, and grocery. Moreover, public sector initiatives such as home business licenses, venture capital funds, private sector incubators and accelerators, and Kuwait National Fund for Small and Medium Enterprises are further supporting the growth of the Kuwait e-commerce market. Customers in the country are increasingly purchasing perfumes online due to the wide selection of scents and brands and the convenience of shopping anytime and anywhere. Home delivery, attractive prices and discounts, easy comparisons of prices, comprehensive product descriptions, customer reviews, and ingredient lists further boost the appeal of e-commerce channels for buying perfumes. 

Kuwait Perfume Market Growth

Growing trend of sustainability

In December 2023, Visa released the findings of a report, 2023 Sustainable Commerce, which stated that more than two-thirds of consumers in Kuwait believe that decarbonisation is not limited to business entities, but individuals can make a sustainable difference as well. 84% of Kuwaiti customers are focused on lowering paper usage whereas 57% of consumers are attempting to reduce the use of single-use plastics. The growing focus on sustainability and the rising demand for greener products are prompting brands to use natural, recyclable, and organic ingredients in perfumes. Brands are also emphasising sourcing ingredients and raw materials such as oud sustainably and responsibly while integrating CSR initiatives to focus on social equity and environmental conservation. Besides, the surging demand for local products is pushing key players to collaborate with local artisans to develop sustainable and unique perfumes with lowered environmental impact which celebrate local Kuwaiti culture. Besides, advancements in eco-friendly extraction methods like flash extraction are expected to shape the Kuwait perfume market trends and analysis. Refillable, recyclable, and biodegradable packaging solutions for perfumes are likely to gain traction in Kuwait in the forecast period.

Market News

October 2023

The Perfumes and Cosmetics Exhibition was launched in Kuwait, showcasing innovations and advancements in the field of perfumes and cosmetics by 300 local, regional, and international companies.

December 2022

Sarah Baker launched its range of perfumes at the House of Perfume in Kuwait. The company manufactures its fragrances from exquisite materials to offer long-lasting and deeply luxurious olfactory experiences to customers.

Kuwait Perfume Market Analysis

The flourishing Kuwait personal care industry amid the higher willingness among consumers to invest in grooming products such as fragrances, skincare, and spa treatments, is aiding the Kuwait perfume market revenue. The rising penetration of the internet, coupled with the thriving e-commerce sector, is further enabling consumers to buy international brands and premium-category perfumes from their workplaces. Moreover, an increasing shift towards environment-friendly products has led perfume manufacturers in Kuwait to make use of natural resources for fragrances. Leading perfume brands in the country are also focusing on developing unique and personalised fragrances that are extremely preferred by the Kuwaitis. Moreover, the increasing capital investments in research and development activities, improving economic scenario of the country, and high per capita income are anticipated to propel the growth of the Kuwait perfume industry. The rising number of malls and an increasing number of tourists are expected to further create ample opportunities for both regional and international perfume brands in the coming years.

Kuwait Perfume Market Restraints

The Kuwait perfume market growth can be hindered by intense competition between both local and international brands. This makes it difficult for new brands to establish their foothold in the market. The high availability of counterfeit products can reduce customer trust and brand integrity of legitimate brands. Constantly evolving customer preferences and growing concerns regarding economic instability in the country can hamper the market expansion. Furthermore, high cultural sensitivity in the country can make it difficult for international brands to resonate with local values and traditions.

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Kuwait Perfume Industry Segmentation

The EMR’s report titled “Kuwait Perfume Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

Market Breakup by Product

• Premium Product
• Mass Product

Market Breakup by Gender

• Male
• Female
• Unisex

Market Breakup by Perfume Type

• Arabic
• French
• Others

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Kuwait Perfume Market Share

By Gender Insights

Women hold a significant portion of the market share. The surging diversification of women's fragrances and the rising preference for complex and innovative fragrances among women are shaping the Kuwait perfume market trends and dynamics.

Traditional Middle Eastern scents like oud, blended with modern scents, are gaining significant popularity among men in Kuwait. The growing spending on grooming and self-care among men is boosting the Kuwait perfume industry revenue. Men in the country are also seeking personalised and customised scents that can reflect their individuality.

Meanwhile, unisex perfumes are highly preferred by younger consumers, especially millennials and Gen-Z, seeking balanced compositions that combine traditionally feminine and masculine fragrances. In May 2021, Armada Retail Concept signed an exclusive partnership with the Turkish unisex fragrance brand, Atelier Rebul, to roll out its first store at The Avenues Mall – Phase Three in Kuwait.

By Product Insights

There is a rising demand for mass perfumes, marketed to a broader audience, in Kuwait as they are widely accessible in drugstores, supermarkets and hypermarkets, and online platforms. Typically priced under KWD 20, such perfumes use synthetic ingredients and are available in a diverse range of fragrances, ranging from woody to floral scent, to cater to a diverse audience base.

Meanwhile, premium perfumes are associated with exclusivity, and they are typically sold in speciality boutiques and high-end department stores. The growing emphasis on craftsmanship and the rising demand for complex fragrances made with high-quality ingredients and natural essences are boosting the Kuwait perfume market revenue.

The growing availability of premium perfumes in Kuwait is further propelling the market. For instance, Azhrance Spiced Perfume, featuring a sophisticated blend of woody undertones and floral notes, is available in Kuwait.

By Perfume Type Insights

As per the Kuwait perfume market analysis, Arabic perfumes enjoy high popularity in Kuwait due to the growing customer preference for deep and rich scents like oud, integral to social customs and local traditions. Arabic perfumes are typically made from traditional methods and natural ingredients, which leads to long-lasting and unique fragrances.

The country's increasing young population is boosting the demand for French perfumes, which offer sophisticated and floral scents. The luxury packaging and branding of French perfumes also appeal to their appeal. Renowned brands such as Guerlain, Chanel, and Dior offer Eau de Toilette and Eau de Parfum in the country, further boosting the sales of French perfumes.

Competitive Landscape

Key Kuwait perfume market players are developing unique fragrances to appeal to a diverse customer base. They are also investing in e-commerce channels to provide a seamless online shopping experience, extensive product range, and competitive pricing.

Recent Developments

August 2024

A leading perfume company in the Arabian Gulf region, EssilorLuxottica SA, announced the return of its famous perfume, Revive. The perfume offers a vibrant and refreshing aromatic experience and contains ingredients like musk, bergamot, cedar wood, and seaweed.

July 2024

Development Holding (DH) acquired The Fragrance Kitchen (TFK), a Kuwaiti brand known for its range of luxury fragrances. Through the acquisition, the company aims to expand its investment portfolio and reaffirm its support for leading ventures.