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Report Overview
The global kombucha tea market reached a value of nearly USD 3318.10 Million in 2023. The market is projected to grow at a CAGR of 25.10% in the forecast period of 2024-2032, attaining a value of around USD 24900.34 Million by 2032.
2023
Base Year
2018-2023
Historical Year
2024-2032
Forecast Year
- Due to the growing interest in gut health, kombucha emerged as one of the fastest-growing functional drinks in the United Kingdom, its demand surging by 65% at Tesco between 2022 and 2024.
- In 2020, searches for “kombucha” witnessed a year-on-year increase of 38%.
- A Remedy kombucha is sold every three seconds in supermarkets in Australia.
Kombucha Tea Market Analysis
Rising health awareness among potential consumers combined with increasing cases of chronic and lifestyle related diseases are the primary industry drivers. The acceptance of the product by consumers in key markets who have started consuming the product in an almost regular basis has also been a catalyst for the market with major manufacturers taking note of the rising demand. Consumer preference for healthier probiotic food has provided a further impetus to the market.
The easy accessibility of kombucha tea via various supermarkets and convenience stores is also a major driving factor. Due to changes in lifestyle and increasing urbanisation, the number of cafes and restaurants are growing in both emerging and mature markets. Thus, cafes are increasing becoming spaces where consumers can not just socialise but also partake in kombucha tea, adding to the growth of the market.
While kombucha tea was historically consumed in Eastern Europe, Russia and Japan, the recent emergence of the drink is driven by an extensive demand in Western countries with a shorter kombucha tea drinking history. However, the beverage is also seeing a rising demand in emerging markets like Middle East, Eastern Europe, and South East Asia, among others. Latin America and Asia Pacific are currently the fastest growing markets globally, owing to changes in food habits, rise in urbanisation and increase in disposable incomes.
Kombucha Tea Market Report Snapshots
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
The global kombucha tea market attained a value of nearly USD 3318.10 Million in 2023.
The market is projected to grow at a CAGR of 25.10% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach about USD 24900.34 Million by 2032.
The major drivers of the market include rising disposable incomes, increasing population, rising demand from the developing regions, and the growing acceptance of the product by consumers.
The cafes are increasingly becoming spaces where consumers do not just socialise but also indulge in trying different products, which is acting as a key driver for the market.
The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
Organic and non-organic are the major types of the product in the market.
The major flavours of the product in the market are fruits, regular/original, herbs and spices, and flowers, among others.
The major tea segments in the market are green tea, black tea, and oolong tea, among others.
The major packaging segments are glass bottles, aluminium cans, and pet bottles, among others.
Supermarkets/hypermarkets, convenience stores, health stores, and online retailers, among others, are the significant distribution channels of kombucha tea in the market.
The major age groups can be categorised into age<20, age 20-40, and age>40.
The gender segments can be categorised into male and female.
The major players in the market are GT’s Living Foods, Brew Dr. Kombucha, LLC, Kevita, Inc, Remedy Kombucha Pty Ltd., Carpe Diem, Humm Kombucha, LLC, Kombucha Wonder Drink, Reeds, Inc., and Equinox Kombucha, among others.
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United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61 448 06 17 27
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-858-608-1494
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63 287899028, +63 967 048 3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84865399124