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Report Overview
The global kombucha tea market reached a value of nearly USD 5192.83 Million in 2025. The market is projected to grow at a CAGR of 25.10% in the forecast period of 2026-2035, attaining a value of around USD 48750.29 Million by 2035.
2025
Base Year
2019-2025
Historical Period
2026-2035
Forecast Period
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Due to the growing interest in gut health, kombucha emerged as one of the fastest-growing functional drinks in the United Kingdom, its demand surging by 65% at Tesco between 2022 and 2024.
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In 2020, searches for “kombucha” witnessed a year-on-year increase of 38%.
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A Remedy kombucha is sold every three seconds in supermarkets in Australia.
Competitive Landscape
Key kombucha tea market players are focusing on product innovation and launching new and unique flavours to cater to evolving customer preferences. They are also sourcing organic and non-GMO ingredients, shifting to eco-friendly packaging, and adopting sustainable practices to gain a competitive advantage.
Key Industry Players
GT’s Living Foods
GT’s Living Foods is a prominent kombucha tea brand that was founded in 1995. The company offers a range of raw, organic, and unfiltered kombucha drinks in a variety of flavours. Its products are made from organic sugar, organic tea, and live cultures and are free from preservatives, additives, and artificial flavours, showcasing its commitment to quality.
Brew Dr. Kombucha, LLC
Brew Dr. Kombucha, LLC, founded in 2008, is a kombucha company recognised for its hand-crafted and high-quality kombucha tea that combines the ancient tradition of fermentation with innovative, contemporary flavours. Some of its most popular flavours are Ginger Lemon, Clear Mind, Love, Citrus Honeybush, and SuperBerry. The company also manufactures sparkling herbal tonics offering benefits such as improved immunity, energy levels, and hydration.
Kevita, Inc
Kevita, Inc is a prominent functional beverage manufacturer, recognised for its kombucha and probiotic beverage offerings. Founded in 2009 and headquartered in California, United States, some of its signature products include KeVita Kombucha, KeVita Master Brew Kombucha, KeVita Apple Cider Vinegar Tonics, KeVita Sparkling Probiotic Drinks, and KeVita Apple Cider Vinegar Tonics, among others.
Other players in the kombucha tea market are Remedy Kombucha Pty Ltd., Carpe Diem, Humm Kombucha, LLC, Kombucha Wonder Drink, Reeds, Inc., and Equinox Kombucha, among others.
Kombucha Tea Market Report Snapshots
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
The global kombucha tea market attained a value of nearly USD 5192.83 Million in 2025.
The market is projected to grow at a CAGR of 25.10% between 2026 and 2035.
The market is estimated to witness a healthy growth in the forecast period of 2026-2035 to reach about USD 48750.29 Million by 2035.
The major drivers of the market include rising disposable incomes, increasing population, rising demand from the developing regions, and the growing acceptance of the product by consumers.
The cafes are increasingly becoming spaces where consumers do not just socialise but also indulge in trying different products, which is acting as a key driver for the market.
The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
Organic and non-organic are the major types of the product in the market.
The major flavours of the product in the market are fruits, regular/original, herbs and spices, and flowers, among others.
The major tea segments in the market are green tea, black tea, and oolong tea, among others.
The major packaging segments are glass bottles, aluminium cans, and pet bottles, among others.
Supermarkets/hypermarkets, convenience stores, health stores, and online retailers, among others, are the significant distribution channels of kombucha tea in the market.
The major age groups can be categorised into age<20, age 20-40, and age>40.
The gender segments can be categorised into male and female.
The major players in the market are GT’s Living Foods, Brew Dr. Kombucha, LLC, Kevita, Inc, Remedy Kombucha Pty Ltd., Carpe Diem, Humm Kombucha, LLC, Kombucha Wonder Drink, Reeds, Inc., and Equinox Kombucha, among others.
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