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The global koi market size reached around USD 2.71 Billion in 2024. The market is projected to grow at a CAGR of 11.90% between 2025 and 2034 to reach nearly USD 8.34 Billion by 2034.
Base Year
Historical Year
Forecast Year
Global Koi Market Report Summary | Description | Value |
Base Year | USD Billion | 2023 |
Historical Period | USD Billion | 2018-2023 |
Forecast Period | USD Billion | 2024-2032 |
Market Size 2023 | USD Billion | 2.42 |
Market Size 2032 | USD Billion | 6.66 |
CAGR 2018-2023 | Percentage | XX% |
CAGR 2024-2032 | Percentage | 11.9% |
CAGR 2024-2032 - Market by Region | Europe | 12.3% |
CAGR 2024-2032 - Market by Country | India | 15.8% |
CAGR 2024-2032 - Market by Country | China | 13.2% |
CAGR 2024-2032 - Market by Type | Kohaku | 13.4% |
CAGR 2024-2032 - Market by Distribution Channel | Online | 16.7% |
Market Share by Country 2023 | UK | 3.6% |
With an average annual consumption of almost 80 kg per person, coastal countries like Iceland and the Maldives are among the largest consumers of fish. While landlocked nations like Afghanistan, Ethiopia, and Tajikistan consume less than one kilogram of fish annually per capita, Portugal, South Korea, and Japan are also among the top fish-loving nations. It is anticipated that 44 Mt of fish for human consumption will be exported by 2032, consequently expanding the koi market share. Furthermore, Asia is anticipated to export nearly 51% of all food fish by 2032.
Koi's use as an ornamental fish is one of the main factors driving the market. Koi fish are a very common and vibrant variety of the Amur carp (Cyprinus rubrofuscus) species. These species are frequently kept as decorative fish in garden water features or outdoor ponds, leading to the expansion of the koi market size. In several East Asian societies, koi fish are valued not just for their beauty but also as a lucky charm and prosperity symbol. Additionally, every colour of koi has a symbolic meaning of its own. For example, gold koi are symbolic of success and fortune, whereas blue, red, and grey are symbolic of optimism.
Value in USD Billion
2025-2034
Koi Market Outlook
*this image is indicative*
The global koi market growth can be attributed to the growth of the aquaculture sector, growing interest in ornamental fish, technological developments in breeding, and the cultural significance and symbolism of koi fish
By offering regulated conditions for the rearing of ornamental fish, aquaculture growth promotes koi breeding. By satisfying growing consumer demand, this expansion boosts the growth of the market and provides hobbyists and collectors with reliable, premium koi fish.
Koi fish are prized for their vivid hues and beautiful appearance, especially in ponds and aquariums. With more individuals seeking these distinctive, vibrant additions amid the rising interest in owning beautiful fish, the koi fish market value is increasing.
Advanced breeding methods increase the diversity and quality of koi, making them more palatable and affordable. As rare koi variants become more accessible, these developments draw in more fans and increase demand in the market for ornamental fish.
Koi are said to symbolise wealth, tenacity, and good fortune, especially in Asian cultures. As more individuals adopt koi fish for decorative and symbolic purposes in their homes and gardens, their cultural significance increases demand worldwide.
The increasing demand for ornamental fish, particularly in Asian and Western nations, is fuelling the market's robust expansion. Market demand is also increased by the symbolic value of koi fish, which stands for resilience and wealth. Furthermore, advanced breeding methods and better aquaculture procedures are raising the quality, variety, and availability of koi, making them more desirable to collectors and enthusiasts around the world. As per the koi market analysis, there is an expansion of internet sales channels, which has made koi purchasing easier and made a variety of koi varieties available to a worldwide audience. As consumers' interest in koi sourced ethically and sustainably grows, so do sustainable and ethical breeding methods.
The EMR’s report titled “Global Koi Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:
Breakup by Type
Breakup by Size
Breakup by Application
Breakup by Distribution Channel
Breakup by Region
CAGR 2024-2032 - Market by | Country |
India | 15.8% |
China | 13.2% |
UK | 13.1% |
USA | 12.8% |
Germany | 11.8% |
Canada | XX% |
France | XX% |
Italy | XX% |
Japan | 8.2% |
Australia | XX% |
Saudi Arabia | XX% |
Brazil | XX% |
Mexico | XX% |
Based on the distribution channel, the market is segmented into offline and online. The online segment is projected to grow at a CAGR of 16.7% during the forecast period of 2024-2032. The growth of internet channels has increased accessibility to koi fish purchases, enabling consumers all over the world to easily peruse and purchase koi and fuelling the koi market growth.
Market players are focusing on ethical production practices to gain a competitive edge in the koi market.
Sakai Fish Farm Co., Ltd. was founded in Mihara, Hiroshima, Japan, in 1890. The company focuses on producing premium Nishikigoi (koi). It has more than 120 years of experience and is known for creating Kohaku and Sanke types of the highest calibre.
Kodama Koi Farm is a well-known importer and breeder of Japanese koi, established in 1967 and headquartered in...
Omosako Koi Farm Co., Ltd. was founded in 1960 and is situated in Kure, Hiroshima, Japan. The company speciali...
Kloubec Koi Farm, one of the biggest koi farms in the United States, was established in 1981 and is situated i...
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other major players in the koi market are Shanghai Wanjin ornamental fish breeding, Ltd., Aquatic Wholesale Group, and Koi Water Barn ltd., among others.
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
Get in touch with us for a customized solution tailored to your unique requirements and save upto 35%!
In 2024, the market attained a value of nearly USD 2.71 Billion.
The market is assessed to grow at a CAGR of 11.90% between 2025 and 2034.
The market is estimated to witness a healthy growth in the forecast period of 2025-2034 to reach about USD 8.34 Billion by 2034.
The major drivers of the market are the growth of the aquaculture sector, growing interest in ornamental fish, and technological developments in breeding.
As per the EMR report, the different distribution channels in the market are online and offline.
The major regions considered in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The major players in the market are Shanghai Wanjin ornamental fish breeding, Ltd., Aquatic Wholesale Group, Koi Water Barn ltd., Sakai Fish Farm Co., Ltd., Kadama Koi Farm, Omosako Koi Farm Co., Ltd., and Kloubec Koi Farm, among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
REPORT FEATURES | DETAILS |
Base Year | 2024 |
Historical Period | 2018-2024 |
Forecast Period | 2025-2034 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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Breakup by Type |
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Breakup by Size |
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Breakup by Application |
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Breakup by Distribution Channel |
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Breakup by Region |
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Market Dynamics |
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Competitive Landscape |
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Companies Covered |
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+1-415-325-5166
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
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United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-858-608-1494
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124
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