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Report Overview

The global koi market size reached around USD 2.71 Billion in 2024. The market is projected to grow at a CAGR of 11.90% between 2025 and 2034 to reach nearly USD 8.34 Billion by 2034.

2024

Base Year

2018-2024

Historical Year

2025-2034

Forecast Year

  • In 2019, the average amount of fish and other seafood consumed worldwide per person hit a record high of 20.5 kg.
  • As per the industry reports, global apparent consumption of edible fish is expected to reach 21.3 kilograms per person by 2032.
  • Koi fish have significant symbolic meaning and are linked to a number of virtues in Japanese society, contributing to the koi market expansion.
Global Koi Market Report Summary Description Value
Base Year USD Billion 2023
Historical Period USD Billion 2018-2023
Forecast Period USD Billion 2024-2032
Market Size 2023 USD Billion 2.42
Market Size 2032 USD Billion 6.66
CAGR 2018-2023 Percentage XX%
CAGR 2024-2032 Percentage 11.9%
CAGR 2024-2032 - Market by Region Europe 12.3%
CAGR 2024-2032 - Market by Country India 15.8%
CAGR 2024-2032 - Market by Country China 13.2%
CAGR 2024-2032 - Market by Type Kohaku 13.4%
CAGR 2024-2032 - Market by Distribution Channel Online 16.7%
Market Share by Country 2023 UK 3.6%

Global Koi Market Growth

With an average annual consumption of almost 80 kg per person, coastal countries like Iceland and the Maldives are among the largest consumers of fish. While landlocked nations like Afghanistan, Ethiopia, and Tajikistan consume less than one kilogram of fish annually per capita, Portugal, South Korea, and Japan are also among the top fish-loving nations. It is anticipated that 44 Mt of fish for human consumption will be exported by 2032, consequently expanding the koi market share. Furthermore, Asia is anticipated to export nearly 51% of all food fish by 2032.

Koi's use as an ornamental fish is one of the main factors driving the market. Koi fish are a very common and vibrant variety of the Amur carp (Cyprinus rubrofuscus) species. These species are frequently kept as decorative fish in garden water features or outdoor ponds, leading to the expansion of the koi market size. In several East Asian societies, koi fish are valued not just for their beauty but also as a lucky charm and prosperity symbol. Additionally, every colour of koi has a symbolic meaning of its own. For example, gold koi are symbolic of success and fortune, whereas blue, red, and grey are symbolic of optimism.

Compound Annual Growth Rate

Value in USD Billion

11.9%

2025-2034


Koi Market Outlook

*this image is indicative*

Key Trends and Developments

Global Koi Market Trends

The increasing demand for ornamental fish, particularly in Asian and Western nations, is fuelling the market's robust expansion. Market demand is also increased by the symbolic value of koi fish, which stands for resilience and wealth. Furthermore, advanced breeding methods and better aquaculture procedures are raising the quality, variety, and availability of koi, making them more desirable to collectors and enthusiasts around the world. As per the koi market analysis, there is an expansion of internet sales channels, which has made koi purchasing easier and made a variety of koi varieties available to a worldwide audience. As consumers' interest in koi sourced ethically and sustainably grows, so do sustainable and ethical breeding methods.

Global Koi Industry Segmentation

The EMR’s report titled “Global Koi Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Breakup by Type

  • Kohaku
  • Taisho Sanke
  • Showa Sanke
  • Others

Breakup by Size

  • Small
  • Medium
  • Large

Breakup by Application

  • Residential
  • Commercial
  • Retail

Breakup by Distribution Channel

  • Online
  • Offline

Breakup by Region

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa
CAGR 2024-2032 - Market by Country
India 15.8%
China 13.2%
UK 13.1%
USA 12.8%
Germany 11.8%
Canada XX%
France XX%
Italy XX%
Japan 8.2%
Australia XX%
Saudi Arabia XX%
Brazil XX%
Mexico XX%

Global Koi Market Share

Based on the distribution channel, the market is segmented into offline and online. The online segment is projected to grow at a CAGR of 16.7% during the forecast period of 2024-2032. The growth of internet channels has increased accessibility to koi fish purchases, enabling consumers all over the world to easily peruse and purchase koi and fuelling the koi market growth.

Leading Companies in the Global Koi Market

Market players are focusing on ethical production practices to gain a competitive edge in the koi market.

Sakai Fish Farm Co., Ltd.

Sakai Fish Farm Co., Ltd. was founded in Mihara, Hiroshima, Japan, in 1890. The company focuses on producing premium Nishikigoi (koi). It has more than 120 years of experience and is known for creating Kohaku and Sanke types of the highest calibre.

Kodama Koi Farm

Kodama Koi Farm is a well-known importer and breeder of Japanese koi, established in 1967 and headquartered in...

Omosako Koi Farm Co., Ltd.

Omosako Koi Farm Co., Ltd. was founded in 1960 and is situated in Kure, Hiroshima, Japan. The company speciali...

Kloubec Koi Farm

Kloubec Koi Farm, one of the biggest koi farms in the United States, was established in 1981 and is situated i...

*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*

Other major players in the koi market are Shanghai Wanjin ornamental fish breeding, Ltd., Aquatic Wholesale Group, and Koi Water Barn ltd., among others.

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

In 2024, the market attained a value of nearly USD 2.71 Billion.

The market is assessed to grow at a CAGR of 11.90% between 2025 and 2034.

The market is estimated to witness a healthy growth in the forecast period of 2025-2034 to reach about USD 8.34 Billion by 2034.

The major drivers of the market are the growth of the aquaculture sector, growing interest in ornamental fish, and technological developments in breeding.

As per the EMR report, the different distribution channels in the market are online and offline.

The major regions considered in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

The major players in the market are Shanghai Wanjin ornamental fish breeding, Ltd., Aquatic Wholesale Group, Koi Water Barn ltd., Sakai Fish Farm Co., Ltd., Kadama Koi Farm, Omosako Koi Farm Co., Ltd., and Kloubec Koi Farm, among others.

Report Summary

Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.

Key Highlights of the Report

Please note that the figures mentioned in the description serve as estimates and may vary from the actual figures presented in the final report.

REPORT FEATURES DETAILS
Base Year 2024
Historical Period 2018-2024
Forecast Period 2025-2034
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Type
  • Size
  • Application
  • Distribution Channel
  • Region
Breakup by Type
  • Kohaku
  • Taisho Sanke
  • Showa Sanke
  • Others
Breakup by Size
  • Small
  • Medium
  • Large
Breakup by Application
  • Residential
  • Commercial
  • Retail
Breakup by Distribution Channel
  • Online
  • Offline
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Shanghai Wanjin ornamental fish breeding, Ltd.
  • Aquatic Wholesale Group
  • Koi Water Barn ltd.
  • Sakai Fish Farm Co., Ltd.
  • Kadama Koi Farm
  • Omosako Koi Farm Co., Ltd.
  • Kloubec Koi Farm
  • Others

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63 Fiona Drive, Tamworth, NSW

+61-448-061-727

C130 Sector 2 Noida, Uttar Pradesh 201301

+91-858-608-1494

40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.

+63-287-899-028, +63-967-048-3306

6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London

+44-753-713-2163

193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City

+84-865-399-124