Global Kids Bicycle Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2024-2032)

Kids Bicycle Market Overview

Kids' bicycles are specially designed two-wheelers for children, featuring adjustable seats, training wheels, and safety pads to ensure safe rides. As parents become more concerned about health issues stemming from lifestyle changes and pollution, many families are promoting cycling for its health advantages, which is propelling the growth of kids bicycle market. This awareness has heightened demand for bicycles tailored specifically for this age group, as parents increasingly acknowledge the significance of physical activity for their children.

The incorporation of superheroes, cartoon characters, and vibrant designs on bicycles has captured children's attention, while features such as decorative lights, horns, and colourful baskets have boosted kids bicycle demand. Additionally, celebrity endorsements and advertising have driven revenue growth, with major brands collaborating with well-known figures to promote their products through posters and banners. In March 2024, Raleigh unveiled a new line of kids' bikes featuring a lightweight aluminium frame and high-quality components, making the Juniper ideal for young adventurers. The classic-inspired bikes were offered in colours like Mint, Mango, Baby Blue, and Lavender, and came in six sizes for children aged three to twelve. Each bike included a front basket and traditional grips, while the 12 and 14-inch models were equipped with stabilizers.

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Kids Bicycle Market Growth

The growth of the kids bicycle market is driven by increasing outdoor activities and the introduction of innovative bicycles featuring improved safety measures.

The kids bicycle market dynamics and trends are being influenced by the growing popularity of bicycles for family outdoor activities, which has driven demand. Furthermore, increasing environmental awareness among parents has sparked interest in eco-friendly bicycles made from sustainable materials. In June 2024, Frog Bikes announced a collaboration with reTyre, a brand recognised for its sustainable tyres, marking a significant move to reduce environmental impact. reTyre, a Norweigan tire company utilised recyclable, bio-based materials, and innovative methods to create pneumatic tyres, lowering emissions and contributing to kids bicycle market growth through eco-friendly production processes.

Innovations in bicycle technology, such as lightweight materials and enhanced safety features, have made cycling more enjoyable and accessible for children. Moreover, urbanization and the development of bike-friendly infrastructure have improved safety and convenience, encouraging families to choose cycling as a preferred transportation and recreational option, thereby boosting kids bicycle market revenue. In February 2024, Hero Cycles introduced the Hero Sprint Jimmy and Jordan collections, equipped with anti-bacterial handle grips for added child safety, and later expanded with the Hero X Doraemon range for more options. These bikes feature an Anti-Pinch braking system, and PH-free saddles, and meet EU standards for a smooth, quiet ride.

Industry News

February 2024

A battery-operated Paw Patrol electric bike has been launched for children aged 3-6. This bike showcases colourful character designs and includes important safety features like a speed limiter and training wheels, encouraging safe riding while letting kids enjoy their beloved characters.

January 2024

Smalo a tech-oriented bicycle brand introduced a smart battery-operated bike with Bluetooth connectivity and an accompanying app to track rides. Aimed at children aged 6-12, this innovative bike includes features like speed monitoring and safety alerts, enhancing the cycling experience for young riders.

Kids Bicycle Market Trends

Increased Focus on Safety Features

Key players in the kids bicycle market have increasingly focused on safety features, driven by parents' concerns about their children's safety. Manufacturers are incorporating advanced braking systems, anti-pinch mechanisms, and reflective materials to improve visibility. Many bikes now also include safety accessories such as helmets and knee pads. This trend reassures parents and promotes a culture of safety among young riders, making cycling a more secure choice for outdoor activities. Consequently, brands that emphasise safety in their designs are gaining a competitive advantage in this expanding market. In October 2023, brands such as Schwinn started incorporating reflective materials and built-in safety lights into kids' bicycles, which enhanced visibility in low-light conditions and made it easier for motorists and other cyclists to see young riders, thereby improving overall safety.

Customisation and Personalisation

Customisation has become a prominent trend in the kids bicycle market, allowing young riders to express their individuality. Brands are increasingly offering bikes with customizable features, such as interchangeable accessories, colour options, and themed designs based on popular characters. This trend appeals to children’s desire for personal expression and encourages them to engage more with cycling. Furthermore, personalised bikes can strengthen the emotional bond between a child and their bicycle, encouraging regular use. As the trend for customisation grows, manufacturers are expected to prioritise developing versatile models that meet various tastes and preferences. In March 2023, leading children's bicycle company Woom™ introduced its "Enjoy the Ride" brand campaign in collaboration with its Happy Childhood Champions. This nationwide initiative highlighted Woom's distinctive role as the preferred choice for kids' bikes, reaffirming its dedication to supporting families in their pursuit of a joyful childhood.

Opportunities in the Kids Bicycle Market

Sustainability and Eco-Friendly Materials

The movement towards sustainability is transforming the kids' bicycle market as parents increasingly look for eco-friendly options. Manufacturers are responding by using recycled materials, biodegradable parts, and sustainable production methods to create bicycles. This trend reflects the rising environmental awareness among consumers who wish to pass these values on to their children. Eco-friendly bicycles not only minimise environmental impact but also attract families seeking responsible purchasing choices. As climate awareness grows, companies that emphasise sustainability in their product offerings are likely to cultivate a loyal customer base, impacting the kids bicycle industry revenue. In October 2023, Decathlon introduced its 'BuyBack' service, enabling customers to upcycle their old bikes for up to 45% of the RRP in-store credit. This initiative encompasses both adult and children's bikes, with plans for future expansion. Decathlon aims to refurbish 15,000 bikes per year in the UK by 2025.

Market Restraints

The kids bicycle market faces several key restraints, including high manufacturing costs that lead to elevated retail prices, limiting accessibility for some families. Additionally, competition from digital devices diverts children's attention from cycling. Safety concerns and perceptions of risk can also hinder purchases.

Seasonal demand fluctuations create inventory challenges, while economic downturns reduce disposable income, impacting sales. Limited awareness of eco-friendly options may restrict market growth for sustainable products. Manufacturers must navigate various regulatory standards, which can be costly and time-consuming. Lastly, concerns about product durability can deter parents from purchasing, affecting brand reputation and overall market success.

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Kids Bicycle Industry Segmentation

The EMR’s report titled “Kids Bicycle Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

Market Breakup by Product Type

• Conventional
• Battery Operated
• Breakup by Size    
• Less than 16 Inches
• 16 - 18 Inches
• 20 - 24 Inches
• Others

Market Breakup by Distribution Channel

• Offline
• Online

Market Breakup by Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Kids Bicycle Market Share

By Product Type Analysis

Conventional bicycles are user-friendly and require no charging or complicated mechanisms, making them accessible for kids. They encourage physical activity, improving children's strength and coordination. Typically, more affordable, durable, and eco-friendly, these bikes have fewer parts and emit no pollutants, attracting families looking for budget-friendly options, which boosts demand of kids bicycle market. In March 2022, Woom Bikes, the fastest-growing kids’ bike brand in North America, launched the Woom NOW, a lightweight hybrid designed for urban commuting and cargo. This versatile bike features innovative frame architecture, known as the “cycle truck,” and has won three design awards in 2022: the Red Dot Design Award, the Taipei Bicycle Award, and the Design & Innovation Award.

The increasing use of battery-operated bicycles is one of the key trends in the kids bicycle market. They are user-friendly and require less effort, making them ideal for younger children. They enable longer rides without tiring, promoting outdoor exploration. They are also strengthened by adjustable power settings, allowing kids to customize assistance according to their abilities. Eye-catching designs and advanced technology increase their appeal, enhancing family outings. In March 2024, a well-known bicycle manufacturer launched the E-Glide Kid’s Bike, tailored for children aged 5-10. With a lightweight frame and adjustable speed settings, this electric bike encourages outdoor activity while offering easy pedalling support for young riders.

By Distribution Channels Insights

Offline sales in the kids' bicycle market offer several advantages. Customers can physically inspect and test bikes, ensuring they choose the right fit and style. Expert sales staff provide immediate assistance, tailoring recommendations based on children's ages and needs. Additionally, shoppers can take their purchases home instantly, fostering community engagement through local events. Supporting local businesses further contributes to economic growth and community sustainability, making offline shopping a valuable option for families, driving the kids bicycles demand growth. In February 2024, Giant Group launched around 25 speciality stores owned by Dick's Sporting Goods, such as House of Sport and Moosejaw. These stores offered kids' bikes, mountain bikes, and gear, alongside brands like Cannondale and Intense.

Online sales present several benefits for parents purchasing kids' bicycles. Shopping from home provides convenience, saving both time and effort, while online retailers typically offer a wider selection of models, colours, and accessories than local shops. Customers can effortlessly compare prices across different platforms to secure the best deals. Access to customer reviews supports informed decision-making by sharing insights from other buyers, contributing to the growth of the kids bicycle industry. Furthermore, home delivery options facilitate the acquisition of larger items like bicycles. In January 2024, Lime, known for its e-scooters, expanded its services to include rental options for battery-operated kids' bicycles through its app, enhancing accessibility for families.

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Kids Bicycle Market Regional Insights

Europe Kids Bicycle Market Analysis

Europe is experiencing a significant rise in kids bicycle demand, especially in Germany, Italy, and France. With 13,624,729 children under 18 in France as of 2023, this trend is supported. In October 2023, Decathlon introduced a bike subscription service in Europe, allowing parents to rent bikes that adjust as their child grows, with flexible pricing and maintenance included.

North America Kids Bicycle Market Trends

The North American kids bicycle market value is poised for significant growth, driven by leading brands like Woom, Strider, and Trek. New bike subscription services allow families to rent adjustable bikes, reducing expenses, while local educational programs help children develop essential cycling skills, enhancing the appeal of biking. Additionally, Faith by Liv Cycling, launched in June 2024, is a full-suspension mountain bike aimed at helping young riders gain confidence and improve their skills.

Asia Pacific Kids Bicycle Market Insights

In India, brands such as Atlas, BSA, and Hero Cycles highlight the expanding kids bicycle market share in the Asia-Pacific region. As reported by UNICEF, India's child population under 18 reached 431,053,833 in 2023, comprising over one-third of the total population. This substantial number drives the demand for products, including bicycles, tailored to children.

Latin America Kids Bicycle Market Analysis

Key markets in the region include Brazil, Mexico, and Argentina, where there is significant demand of kids bicycle market. Educational initiatives focused on cycling safety and skills, combined with the rise of e-commerce, are enhancing the kids' bicycle market in Latin America, benefiting both consumers and manufacturers. In April 2024, Ram Mexico announced the continuation of its partnership with Ram Bikes, which started in 2023 and has developed into a robust alliance driven by shared values and a love for adventure. Ram Bikes currently offers three models: Limited, Rebel, and Rebel Kids.

Middle East and Africa Kids Bicycle Driving Factors

The African kids bicycle market is experiencing growth, particularly in Egypt, Ethiopia, and Morocco. Bicycles offer a cost-effective alternative to motorized vehicles, increasing accessibility for families. Cycling improves children's coordination, balance, and motor skills, which are vital for their development and well-being in Africa. In 2023, brands like Trek and Giant collaborated with NGOs to donate bicycles to schools, promoting cycling as a transportation option for students.

Innovative Startups in the Kids Bicycle Market

Innovative startups in the kids bicycle market provide key benefits, including enhanced safety features, tailored designs for comfort, eco-friendly materials, customization options, and affordability through direct sales. They promote active lifestyles, engage communities, and offer educational resources, contributing to cycling's appeal and positive impact on children's well-being.

BikeMonkey: This startup introduced a subscription model for kids' bicycles, allowing families to rent bikes that adapt as children grow. Launched in 2024, BikeMonkey aims to make cycling affordable and accessible for more families.

Pintsize: Pintsize focuses on customizable kids' bikes that reflect children's personalities. Launched in 2023, their innovative designs encourage self-expression while ensuring safety and comfort for young riders.

Competitive Landscape

Key players in the market specialize in balance bikes for young children, providing innovative, high-quality models that help kids develop essential riding skills without training wheels. Their lightweight designs emphasize safety and usability, aiding in balance and coordination. Additionally, these companies promote active lifestyles and outdoor play, empowering families to engage in healthy activities together and enhancing childhood experiences through cycling.

Key Industry Players

Trek Bicycle Corporation: Founded in 1976 and headquartered in Waterloo, Wisconsin, Trek Bicycle Corporation is a leading manufacturer of bicycles and cycling gear. Known for innovation and quality, Trek offers a wide range of products, including road, mountain, and hybrid bikes, as well as accessories to enhance the cycling experience.

Giant Bicycle, Inc.: Established in 1972 and based in Taichung, Taiwan, Giant Bicycle, Inc. is one of the world's largest bicycle manufacturers. Renowned for its cutting-edge technology and design, Giant produces a diverse range of bikes for various riding styles, including road, mountain, and electric bicycles, catering to cyclists of all levels.

Strider Sports International, Inc.: Founded in 2007 and headquartered in Rapid City, South Dakota, Strider Sports International, Inc. specializes in balance bikes for young children. Strider focuses on innovative, lightweight designs that help kids develop essential riding skills, promoting outdoor play and active lifestyles, while fostering a love for cycling from an early age.

SCOTT Sports SA: Founded in 1958 and based in Givisiez, Switzerland, SCOTT Sports SA is known for its high-performance bicycles and outdoor sports gear. The company offers a wide range of products, including mountain, road, and electric bikes, along with accessories, emphasizing innovation, quality, and a passion for sports.

Other key players in the global kids bicycle market report include Cycling Sports Group, Inc., MERIDA & CENTURION Germany GmbH, woom GmbH, Frog Bikes Ltd., BikeCo, LLC, CICLI PINARELLO SRL, and Santa Cruz Bicycles, LLC, among others.

Recent Developments

July 2023

Trek unveiled its first electric bike designed specifically for children, combining safety and ease of use with innovative technology. This bike aims to empower young riders to tackle longer distances while promoting a love for cycling, making it a perfect family-friendly option.

March 2024

KaZAM unveiled a new balance bike with an adjustable frame, allowing it to grow with children. This design aims to provide a cost-effective solution for families, encouraging outdoor play and helping kids develop balance and coordination as they learn to ride.