The global kids bicycle market attained a value of USD 4.97 Billion in 2023. The incorporation of superheroes, cartoon characters, and vibrant designs on bicycles has captured children's attention, while features such as decorative lights, horns, and colourful baskets have boosted kids bicycle demand. The industry is expected to grow at a CAGR of 5.00% during the forecast period of 2024-2032 to attain a value of USD 7.71 Billion by 2032.
Base Year
Historical Year
Forecast Year
Value in USD Billion
2024-2032
Kids Bicycle Market Outlook
*this image is indicative*
Kids' bicycles are specially designed two-wheelers for children, featuring adjustable seats, training wheels, and safety pads to ensure safe rides. As parents become more concerned about health issues stemming from lifestyle changes and pollution, many families are promoting cycling for its health advantages, which is propelling the growth of kids bicycle market. This awareness has heightened demand for bicycles tailored specifically for this age group, as parents increasingly acknowledge the significance of physical activity for their children.
The incorporation of superheroes, cartoon characters, and vibrant designs on bicycles has captured children's attention, while features such as decorative lights, horns, and colourful baskets have boosted kids bicycle demand. Additionally, celebrity endorsements and advertising have driven revenue growth, with major brands collaborating with well-known figures to promote their products through posters and banners. In March 2024, Raleigh unveiled a new line of kids' bikes featuring a lightweight aluminium frame and high-quality components, making the Juniper ideal for young adventurers. The classic-inspired bikes were offered in colours like Mint, Mango, Baby Blue, and Lavender, and came in six sizes for children aged three to twelve. Each bike included a front basket and traditional grips, while the 12 and 14-inch models were equipped with stabilizers.
Read more about this report - REQUEST FREE SAMPLE COPY IN PDF
The kids bicycle market dynamics and trends are being influenced by the growing popularity of bicycles for family outdoor activities, which has driven demand. Furthermore, increasing environmental awareness among parents has sparked interest in eco-friendly bicycles made from sustainable materials. In June 2024, Frog Bikes announced a collaboration with reTyre, a brand recognised for its sustainable tyres, marking a significant move to reduce environmental impact. reTyre, a Norweigan tire company utilised recyclable, bio-based materials, and innovative methods to create pneumatic tyres, lowering emissions and contributing to kids bicycle market growth through eco-friendly production processes.
Increased focus on safety features, customization, and increasing awareness for health and fitness are increasing the kids bicycle market value.
Key players in the kids bicycle market have increasingly focused on safety features, driven by parents' concerns about their children's safety. Manufacturers are incorporating advanced braking systems, anti-pinch mechanisms, and reflective materials to improve visibility. Many bikes now also include safety accessories such as helmets and knee pads. This trend reassures parents and promotes a culture of safety among young riders, making cycling a more secure choice for outdoor activities. Consequently, brands that emphasise safety in their designs are gaining a competitive advantage in this expanding market. In October 2023, brands such as Schwinn started incorporating reflective materials and built-in safety lights into kids' bicycles, which enhanced visibility in low-light conditions and made it easier for motorists and other cyclists to see young riders, thereby improving overall safety.
Customisation has become a prominent trend in the kids bicycle market, allowing young riders to express their individuality. Brands are increasingly offering bikes with customizable features, such as interchangeable accessories, colour options, and themed designs based on popular characters. This trend appeals to children’s desire for personal expression and encourages them to engage more with cycling. Furthermore, personalised bikes can strengthen the emotional bond between a child and their bicycle, encouraging regular use. As the trend for customisation grows, manufacturers are expected to prioritise developing versatile models that meet various tastes and preferences. In March 2023, leading children's bicycle company Woom™ introduced its "Enjoy the Ride" brand campaign in collaboration with its Happy Childhood Champions. This nationwide initiative highlighted Woom's distinctive role as the preferred choice for kids' bikes, reaffirming its dedication to supporting families in their pursuit of a joyful childhood.
The movement towards sustainability is transforming the kids' bicycle market as parents increasingly look for eco-friendly options. Manufacturers are responding by using recycled materials, biodegradable parts, and sustainable production methods to create bicycles. This trend reflects the rising environmental awareness among consumers who wish to pass these values on to their children. Eco-friendly bicycles not only minimise environmental impact but also attract families seeking responsible purchasing choices. As climate awareness grows, companies that emphasise sustainability in their product offerings are likely to cultivate a loyal customer base, impacting the kids bicycle industry revenue. In October 2023, Decathlon introduced its 'BuyBack' service, enabling customers to upcycle their old bikes for up to 45% of the RRP in-store credit. This initiative encompasses both adult and children's bikes, with plans for future expansion. Decathlon aims to refurbish 15,000 bikes per year in the UK by 2025.
Health and fitness awareness has seen a significant rise globally, especially among parents and educators, driving the adoption of bicycles for children. With increasing concerns about childhood obesity, sedentary lifestyles, and the long-term health risks associated with them, there has been a concerted effort to encourage outdoor physical activity. According to the World Health Organization (WHO), physical inactivity is one of the leading risk factors for global mortality, with 81% of adolescents aged 11–17 not meeting the recommended physical activity guidelines. In response, cycling has become a popular choice as it combines fun with exercise, promoting cardiovascular health, muscle strength, and motor skill development. In the U.S., the CDC reported that only 1 in 4 children meet the recommended 60 minutes of daily physical activity, creating an urgent need for accessible and enjoyable fitness options. As a result, bicycles are being increasingly recognised as a key tool for promoting a healthier and more active childhood.
Innovations in bicycle technology, such as lightweight materials and enhanced safety features, have made cycling more enjoyable and accessible for children. Moreover, urbanization and the development of bike-friendly infrastructure have improved safety and convenience, encouraging families to choose cycling as a preferred transportation and recreational option, thereby boosting kids bicycle market revenue. In February 2024, Hero Cycles introduced the Hero Sprint Jimmy and Jordan collections, equipped with anti-bacterial handle grips for added child safety, and later expanded with the Hero X Doraemon range for more options. These bikes feature an Anti-Pinch braking system, and PH-free saddles, and meet EU standards for a smooth, quiet ride.
The kids bicycle market faces several key restraints, including high manufacturing costs that lead to elevated retail prices, limiting accessibility for some families. Additionally, competition from digital devices diverts children's attention from cycling. Safety concerns and perceptions of risk can also hinder purchases.
Seasonal demand fluctuations create inventory challenges, while economic downturns reduce disposable income, impacting sales. Limited awareness of eco-friendly options may restrict market growth for sustainable products. Manufacturers must navigate various regulatory standards, which can be costly and time-consuming. Lastly, concerns about product durability can deter parents from purchasing, affecting brand reputation and overall market success.
Read more about this report - REQUEST FREE SAMPLE COPY IN PDF
The EMR’s report titled “Kids Bicycle Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type
Market Breakup by Size
Market Breakup by Distribution Channel
Market Breakup by Region
Kids Bicycle Market Share
Market Analysis by Product Type
Conventional bicycles are user-friendly and require no charging or complicated mechanisms, making them accessible for kids. They encourage physical activity, improving children's strength and coordination. Typically, more affordable, durable, and eco-friendly, these bikes have fewer parts and emit no pollutants, attracting families looking for budget-friendly options, which boosts demand of kids bicycle market. In March 2022, Woom Bikes, the fastest-growing kids’ bike brand in North America, launched the Woom NOW, a lightweight hybrid designed for urban commuting and cargo. This versatile bike features innovative frame architecture, known as the “cycle truck,” and has won three design awards in 2022: the Red Dot Design Award, the Taipei Bicycle Award, and the Design & Innovation Award.
The increasing use of battery-operated bicycles is one of the key trends in the kids bicycle market. They are user-friendly and require less effort, making them ideal for younger children. They enable longer rides without tiring, promoting outdoor exploration. They are also strengthened by adjustable power settings, allowing kids to customize assistance according to their abilities. Eye-catching designs and advanced technology increase their appeal, enhancing family outings. In March 2024, a well-known bicycle manufacturer launched the E-Glide Kid’s Bike, tailored for children aged 5-10. With a lightweight frame and adjustable speed settings, this electric bike encourages outdoor activity while offering easy pedalling support for young riders.
Market Analysis by Distribution Channels
Offline sales in the kids' bicycle market offer several advantages. Customers can physically inspect and test bikes, ensuring they choose the right fit and style. Expert sales staff provide immediate assistance, tailoring recommendations based on children's ages and needs. Additionally, shoppers can take their purchases home instantly, fostering community engagement through local events. Supporting local businesses further contributes to economic growth and community sustainability, making offline shopping a valuable option for families, driving the kids bicycles demand growth. In February 2024, Giant Group launched around 25 speciality stores owned by Dick's Sporting Goods, such as House of Sport and Moosejaw. These stores offered kids' bikes, mountain bikes, and gear, alongside brands like Cannondale and Intense.
Online sales present several benefits for parents purchasing kids' bicycles. Shopping from home provides convenience, saving both time and effort, while online retailers typically offer a wider selection of models, colours, and accessories than local shops. Customers can effortlessly compare prices across different platforms to secure the best deals. Access to customer reviews supports informed decision-making by sharing insights from other buyers, contributing to the growth of the kids bicycle industry. Furthermore, home delivery options facilitate the acquisition of larger items like bicycles. In January 2024, Lime, known for its e-scooters, expanded its services to include rental options for battery-operated kids' bicycles through its app, enhancing accessibility for families.
Read more about this report - REQUEST FREE SAMPLE COPY IN PDF
Europe Kids Bicycle Market Analysis
Europe is experiencing a significant rise in kids bicycle demand, especially in Germany, Italy, and France. With 13,624,729 children under 18 in France as of 2023, this trend is supported. In October 2023, Decathlon introduced a bike subscription service in Europe, allowing parents to rent bikes that adjust as their child grows, with flexible pricing and maintenance included.
North America Kids Bicycle Market Trends
The North American kids bicycle market value is poised for significant growth, driven by leading brands like Woom, Strider, and Trek. New bike subscription services allow families to rent adjustable bikes, reducing expenses, while local educational programs help children develop essential cycling skills, enhancing the appeal of biking. Additionally, Faith by Liv Cycling, launched in June 2024, is a full-suspension mountain bike aimed at helping young riders gain confidence and improve their skills.
Asia Pacific Kids Bicycle Market Insights
In India, brands such as Atlas, BSA, and Hero Cycles highlight the expanding kids bicycle market share in the Asia-Pacific region. As reported by UNICEF, India's child population under 18 reached 431,053,833 in 2023, comprising over one-third of the total population. This substantial number drives the demand for products, including bicycles, tailored to children.
Latin America Kids Bicycle Market Analysis
Key markets in the region include Brazil, Mexico, and Argentina, where there is significant demand of kids bicycle market. Educational initiatives focused on cycling safety and skills, combined with the rise of e-commerce, are enhancing the kids' bicycle market in Latin America, benefiting both consumers and manufacturers. In April 2024, Ram Mexico announced the continuation of its partnership with Ram Bikes, which started in 2023 and has developed into a robust alliance driven by shared values and a love for adventure. Ram Bikes currently offers three models: Limited, Rebel, and Rebel Kids.
Middle East and Africa Kids Bicycle Driving Factors
The African kids bicycle market is experiencing growth, particularly in Egypt, Ethiopia, and Morocco. Bicycles offer a cost-effective alternative to motorized vehicles, increasing accessibility for families. Cycling improves children's coordination, balance, and motor skills, which are vital for their development and well-being in Africa. In 2023, brands like Trek and Giant collaborated with NGOs to donate bicycles to schools, promoting cycling as a transportation option for students.
Innovative startups in the kids bicycle market provide key benefits, including enhanced safety features, tailored designs for comfort, eco-friendly materials, customization options, and affordability through direct sales. They promote active lifestyles, engage communities, and offer educational resources, contributing to cycling's appeal and positive impact on children's well-being.
BikeMonkey: This startup introduced a subscription model for kids' bicycles, allowing families to rent bikes that adapt as children grow. Launched in 2024, BikeMonkey aims to make cycling affordable and accessible for more families.
Pintsize: Pintsize focuses on customizable kids' bikes that reflect children's personalities. Launched in 2023, their innovative designs encourage self-expression while ensuring safety and comfort for young riders.
Key players in the market specialize in balance bikes for young children, providing innovative, high-quality models that help kids develop essential riding skills without training wheels. Their lightweight designs emphasize safety and usability, aiding in balance and coordination. Additionally, these companies promote active lifestyles and outdoor play, empowering families to engage in healthy activities together and enhancing childhood experiences through cycling.
Founded in 1976 and headquartered in Waterloo, Wisconsin, Trek Bicycle Corporation is a leading manufacturer of bicycles and cycling gear. Known for innovation and quality, Trek offers a wide range of products, including road, mountain, and hybrid bikes, as well as accessories to enhance the cycling experience.
Established in 1972 and based in Taichung, Taiwan, Giant Bicycle, Inc. is one of the world's largest bicycle m...
Founded in 2007 and headquartered in Rapid City, South Dakota, Strider Sports International, Inc. specializes ...
Founded in 1958 and based in Givisiez, Switzerland, SCOTT Sports SA is known for its high-performance bicycles...
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other key players in the global kids bicycle market report include Cycling Sports Group, Inc., MERIDA & CENTURION Germany GmbH, woom GmbH, Frog Bikes Ltd., BikeCo, LLC, CICLI PINARELLO SRL, and Santa Cruz Bicycles, LLC, among others.
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
Get in touch with us for a customized solution tailored to your unique requirements and save upto 35%!
In 2023, the kids bicycle market reached an approximate value of USD 4.97 Billion.
The market is assessed to grow at a CAGR of 5.00% between 2024 and 2032.
The market is estimated to witness healthy growth in the forecast period of 2024-2032 to reach a value of around USD 7.71 Billion by 2032.
The major market drivers include growing availability of kids bicycles, increasing awareness pertaining to health benefits of cycling regularly, and encouragement of cycling by parents.
The key market trends include rising prevalence of obesity, expansion of bicycle riding spaces, use various designs and lights in kids bicycles, and growing advertisements and celebrity endorsements.
The different sizes of kids bicycles in the market are less than 16 inches, 16 - 18 inches, and 20 - 24 inches, among others.
Bicycles with adjustable height settings and safety pads, among others, are considered best suited for kids, additionally, based on their age, bicycles with training wheels can also be opted for.
The primary product types of kids bicycles in the market are conventional and battery operated.
A suitable age to start cycling for kids is between 4-8 years as they develop enough coordination to balance the cycle, although specific suitable age may vary depending upon the child.
The key players in the global kids bicycle market are Trek Bicycle Corporation, Giant Bicycle, Inc., Strider Sports International, Inc., SCOTT Sports SA., Cycling Sports Group, Inc., MERIDA & CENTURION Germany GmbH, woom GmbH, Frog Bikes Ltd., BikeCo, LLC, CICLI PINARELLO SRL, and Santa Cruz Bicycles, LLC, among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Product Type |
|
| Breakup by Size |
|
| Breakup by Distribution Channel |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
Purchase Full Report
Datasheet
Single User License
One User
Five User License
Five Users
Corporate License
Unlimited Users
How To Order
Our step-by-step guide will help you select, purchase, and access your reports swiftly, ensuring you get the information that drives your decisions, right when you need it.
Select License Type
Choose the right license for your needs and access rights.
Click on ‘Buy Now’
Add the report to your cart with one click and proceed to register.
Select Mode of Payment
Choose a payment option for a secure checkout. You will be redirected accordingly.
Gain insights to stay ahead and seize opportunities.
Get insights & trends for a competitive edge.
Track prices with detailed trend reports.
Analyse trade data for supply chain insights.
Leverage cost reports for smart savings
Enhance supply chain with partnerships.
Connect For More Information
Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.
Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.
We employ meticulous research methods, blending advanced analytics and expert insights to deliver accurate, actionable industry intelligence, staying ahead of competitors.
Our skilled analysts offer unparalleled competitive advantage with detailed insights on current and emerging markets, ensuring your strategic edge.
We offer an in-depth yet simplified presentation of industry insights and analysis to meet your specific requirements effectively.
Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-858-608-1494
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City,1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124
United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-858-608-1494
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124
Share