Global Keto Diet Market Report and Forecast 2024-2032

Global Keto Diet Market Outlook

The global keto diet market size reached approximately USD 10.87 billion in 2023. The market is estimated to grow at a CAGR of 5.6% in the forecast period of 2024-2032, reaching a value of around USD 17.72 billion by 2032.

Key Trends in the Market

Keto or ketogenic diet is a low-carb, moderate protein, and high-fat diet that sends the body into a ketosis state. In this state, the body primarily uses fat instead of carbs for fuel and it can potentially lead to weight loss.

• Growing consumer awareness regarding the health benefits of keto diet is one of the crucial keto diet market trends. Several fitness enthusiasts are also incorporating keto diets into their regimes to burn fat and enhance muscle recovery and endurance.

• The demand for keto-based food products such as low carb snacks, beverages, and keto baking mixes, among others, is significantly growing. Many retail stores, supermarkets and speciality stores are expanding their stock of keto-based food products, which increases their visibility among consumers.

• The burgeoning popularity of vegan diets also fuels the demand for plant-based keto food products such as tofu, tempeh, spinach, broccoli, and cauliflower, among others.

• Customised keto diet plans, which are tailored according to an individual’s specific health goal or medical issues, also provide impetus to the keto diet market growth.

Market Analysis

Based on product type, the market is categorised into supplements, beverages, snacks, and dairy, among others. The keto diet market segmentation, based on distribution channel, includes supermarkets/hypermarkets, convenience stores, pharmacy/drug stores, speciality stores, and online, among others. The major regional markets are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the keto diet market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.

• Glanbia plc  

• Nestlé S.A. 

• Danone SA  

• Pruvit Ventures, Inc.  

• Keto and Company  

• Zenwise, LLC 

• Perfect Keto Group, LLC 

• NOW Health Group, Inc.  

• TDN Nutrition  

• Miss Jones Baking Co.  

• Others

Market Share by Product Type

Supplements occupy a sizeable portion of the keto diet market share owing to the availability of a wide range of keto supplements such as capsules, powders, and oils. These supplements fulfil the dietary requirements of individuals without making any strict changes to their regular meals. Supplements such as exogenous ketones, collagen peptides, and MCT oil, among others, also aid consumers in achieving weight loss by inducing ketosis. Additionally, these supplements are popular among athletes and fitness enthusiasts seeking to enhance their performance.

Market Share by Region

As per the keto diet market analysis, North America accounts for a substantial share of the global market due to growing health awareness among working-class individuals. Moreover, the increasing number of obese or overweight individuals in the region fuels the popularity of keto-based food products in the region.

Many people are incorporating ketogenic coffee and other beverages in their daily meals to promote weight loss and improve digestion. Furthermore, restaurants and other food establishments are offering keto-based meals and beverages to their customers, creating growth opportunities for the market.

Competitive Landscape

Glanbia plc, incorporated in 1997, is a global nutrition company, with its headquarters in Kilkenny, Ireland. Some of its popular products include protein powder, beverages, animal feed, and other nutritional ingredients, among others.

Nestlé S.A., founded in 1866 and based in Switzerland, is a multinational food and beverage corporation. Its product catalogue includes supplements, milk, cheese, coffee, tea, and frozen food, among others.

Danone SA is a multinational food products corporation, headquartered in 1919 and based in Paris, France. Some of its primary products include bottled water, dairy products, medical nutrition, and specialised nutrition products, among others.

Other keto diet market players include Pruvit Ventures, Inc., Keto and Company, Zenwise, LLC, Perfect Keto Group, LLC, NOW Health Group, Inc., TDN Nutrition, and Miss Jones Baking Co., among others.

Key Highlights of the Report