Global Kayak Market Size, Share and Growth Analysis Report - Forecast Trends and Outlook (2024-2032)

Global Kayak Market Growth

As per travel and tourism statistics, over 975 million individuals engaged in international travel between January to September 2023. It is projected that international travel will surpass pre-pandemic figures in 2024, reflecting a 3% increase compared to 2019. The travel and tourism sector is expected to reach a valuation of $927.30 billion in 2024. Additionally, forecasts indicate that international tourist arrivals will reach 1.5 billion by the end of 2024, signifying a substantial 17.23% increase relative to 2023 estimates. There has been a notable rise in kayaking activities, attributed to the growing interest in tourism. As travellers increasingly seek distinctive and sustainable experiences, kayaking presents an environmentally friendly option for exploring picturesque waterways, lakes, and coastal regions, thereby becoming a favoured pursuit within the adventure and ecotourism sectors.

The increase in disposable income, particularly in emerging countries, is playing a significant role in driving the growth of the recreational equipment market, including items such as kayaks. As individuals and families experience a rise in their disposable income, they are more inclined to allocate a portion of their earnings towards leisure activities and outdoor adventures.

The United States stands out as a leader in terms of average disposable income among nations, boasting a gross disposable income of $54,854 per capita. This high level of disposable income not only allows American consumers to spend more on recreational equipment but also fosters a culture of outdoor activities, including kayaking, which is popular across various demographics.

Key Trends and Developments

An increase in recreational activities, a rise in ecotourism, increasing disposable income, rising health and wellness awareness, and growing social media influence are the major trends impacting the global kayak market expansion

January 2022

Eddyline Kayaks, a manufacturer of recreational kayaks, secured a minority growth investment from RZC Investments, a firm based in Bentonville. This financial support facilitated several growth initiatives, including the company's intention to establish a physical location in northwest Arkansas.

March 2023

Feelfree US launched the Moken 10 PDL, a pedal kayak based on the popular Moken 10 Standard, featuring the Rapid Drive Pedal and Steering System for those who seek the power of pedal in a smaller kayak.

February 2024

Norse Kayaks, a pioneering kayak manufacturing firm based in Norway, partnered with Haydale Graphene Inc. to develop a robust and lightweight kayak utilising materials enhanced with graphene technology.

Increase in Recreational Activities

The increasing enthusiasm for outdoor pursuits, including kayaking, canoeing, and various water sports, fuelled by a quest for adventure and physical well-being, is elevating the global demand for kayaks.

Rise in Ecotourism

The popularity of ecotourism is on the rise as travellers increasingly pursue environmentally sustainable and nature-oriented experiences. Kayaking serves as a low-impact method for exploring natural landscapes, resulting in a surge in kayak sales in areas that focus on tourism.

Increasing Disposable Incomes

The increase in disposable incomes, especially within emerging economies, is allowing a greater number of individuals to invest in recreational equipment such as kayaks, thereby contributing to the expansion of the market.

Rising Health and Wellness Awareness

With the growing awareness of health and wellness, activities such as kayaking, which provides both physical fitness and mental tranquillity, are experiencing a rise in participation, thereby boosting the demand for kayaks as a form of fitness equipment.

Growing Social Media Influence

The increasing popularity of social media platforms that highlight adventure sports and outdoor lifestyles is motivating a greater number of individuals to engage in kayaking, consequently boosting the demand for kayaks.

Global Kayak Market Trends

The increasing enthusiasm for outdoor activities, particularly those involving water, has become a notable trend in recent years. Activities such as kayaking are gaining popularity among individuals of all ages, fuelled by a collective desire for adventure, exploration, and physical fitness.

Moreover, the rise of social media and outdoor adventure influencers has played a pivotal role in popularising these activities. Stunning visuals of kayaking expeditions and water sports shared online inspire others to participate. As a result, manufacturers and retailers are responding to this growing interest by expanding their product lines, introducing innovative designs, and enhancing the accessibility of kayaks and related equipment.

Global Kayak Industry Segmentation

Global Kayak Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Product Type

• Recreational
• Touring
• Racing

Market Breakup by Buyer Type

• Sports Variety Stores
• Third-Party Online Channel
• Direct-To-Customer Online Channel
• Modern Trade Channels

Market Breakup by Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Global Kayak Market Share

Based on the product type, the market is segmented into recreational, touring, and racing. The recreational segment is projected to grow at a CAGR of 4.9% during the forecast period of 2024-2032. Kayak is widely used in recreational activities as it provides a wide array of physical, mental, and social advantages.

Leading Companies in the Global Kayak Market

Major players are focusing on the adoption of eco-friendly and sustainable manufacturing to gain a competitive edge in the market.

• Johnson Outdoors Inc.
• AIRE
• Aqua Xtreme
• Clear Blue Hawaii
• KL Outdoor LLC
• FEELFREE US LLC
• Jackson Kayak
• Pelican International Inc.
• Oru Kayak Inc.
• TAHE
• Others

The comprehensive report looks into the macro and micro aspects of the market. The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.