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Report Overview

The global kayak market reached around USD 785.35 Million in 2024. The market is projected to grow at a CAGR of 4.10% between 2025 and 2034 to reach nearly USD 1173.74 Million by 2034.

2024

Base Year

2018-2024

Historical Year

2025-2034

Forecast Year

  • In 2021, a record 54% of Americans aged 6 and older engaged in outdoor recreational activities at least once.
  • Approximately 285 million individuals engaged in international travel during the initial quarter of 2024, representing an increase of around 20% compared to the corresponding period in 2023.
  • Each summer, a sea kayak competition is held at Amami Oshima Island in Kagoshima Prefecture. This event is recognised as the largest of its kind in Japan and draws a significant number of participants from all over the nation.

Compound Annual Growth Rate

Value in USD Million

4.1%

2025-2034


Kayak Market Outlook

*this image is indicative*

Global Kayak Market Report Summary Description Value
Base Year USD Million 2024
Historical Period USD Million 2018-2024
Forecast Period USD Million 2025-2034
Market Size 2024 USD Million 785.35
Market Size 2034 USD Million 1173.74
CAGR 2018-2024 Percentage XX%
CAGR 2025-2034 Percentage 4.10%
CAGR 2025-2034 - Market by Region Asia Pacific 4.6%
CAGR 2025-2034 - Market by Country India 4.8%
CAGR 2025-2034 - Market by Country Brazil 4.5%
CAGR 2025-2034 - Market by Product Type Recreational 4.9%
CAGR 2025-2034 - Market by Buyer Type Direct-To-Customer Online Channel 5.3%
Market Share by Country 2024 Australia 2.3%

Global Kayak Market Growth

As per travel and tourism statistics, over 975 million individuals engaged in international travel between January to September 2023. It is projected that international travel will surpass pre-pandemic figures in 2024, reflecting a 3% increase compared to 2019. The travel and tourism sector is expected to reach a valuation of $927.30 billion in 2024. Additionally, forecasts indicate that international tourist arrivals will reach 1.5 billion by the end of 2024, signifying a substantial 17.23% increase relative to 2023 estimates. There has been a notable rise in kayaking activities, attributed to the growing interest in tourism. As travellers increasingly seek distinctive and sustainable experiences, kayaking presents an environmentally friendly option for exploring picturesque waterways, lakes, and coastal regions, thereby becoming a favoured pursuit within the adventure and ecotourism sectors.

The increase in disposable income, particularly in emerging countries, is playing a significant role in driving the growth of the recreational equipment market, including items such as kayaks. As individuals and families experience a rise in their disposable income, they are more inclined to allocate a portion of their earnings towards leisure activities and outdoor adventures.

The United States stands out as a leader in terms of average disposable income among nations, boasting a gross disposable income of $54,854 per capita. This high level of disposable income not only allows American consumers to spend more on recreational equipment but also fosters a culture of outdoor activities, including kayaking, which is popular across various demographics.

Key Trends and Developments

Global Kayak Market Trends

The increasing enthusiasm for outdoor activities, particularly those involving water, has become a notable trend in recent years. Activities such as kayaking are gaining popularity among individuals of all ages, fuelled by a collective desire for adventure, exploration, and physical fitness.

Moreover, the rise of social media and outdoor adventure influencers has played a pivotal role in popularising these activities. Stunning visuals of kayaking expeditions and water sports shared online inspire others to participate. As a result, manufacturers and retailers are responding to this growing interest by expanding their product lines, introducing innovative designs, and enhancing the accessibility of kayaks and related equipment.

Global Kayak Industry Segmentation

Global Kayak Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:

Market Breakup by Product Type:

  • Recreational
  • Touring
  • Racing

Market Breakup by Buyer Type:

  • Sports Variety Stores
  • Third-Party Online Channel
  • Direct-To-Customer Online Channel
  • Modern Trade Channels

Market Breakup by Region:

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa

CAGR 2025-2034 - Market by Country
India 4.8%
Brazil 4.5%
China 4.4%
Canada 4.2%
Mexico 4.2%
USA XX%
UK 3.9%
France XX%
Italy XX%
Japan XX%
Australia XX%
Saudi Arabia XX%
Germany 3.6%

Global Kayak Market Share

Based on the product type, the market is segmented into recreational, touring, and racing. The recreational segment is projected to grow at a CAGR of 4.9% during the forecast period of 2025-2034. Kayak is widely used in recreational activities as it provides a wide array of physical, mental, and social advantages.

Leading Companies in the Global Kayak Market

Major players are focusing on the adoption of eco-friendly and sustainable manufacturing to gain a competitive edge in the market.

  • Johnson Outdoors Inc.
  • AIRE
  • Aqua Xtreme
  • Clear Blue Hawaii
  • KL Outdoor LLC
  • FEELFREE US LLC
  • Jackson Kayak
  • Pelican International Inc.
  • Oru Kayak Inc.
  • TAHE
  • Others

The comprehensive report looks into the macro and micro aspects of the market. The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

In 2024, the market attained a value of nearly USD 785.35 Million.

The market is assessed to grow at a CAGR of 4.10% between 2025 and 2034.

The market is estimated to reach around USD 1173.74 Million by 2034.

The market is being driven by rising disposable incomes and rising participation in recreational activities.

The key trends aiding the market expansion include the growth of the tourism sector and rising social media influence.

The major product types of kayaks are recreational, touring, and racing.

The major regions considered in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

The major players in the market are Johnson Outdoors Inc., AIRE, Aqua Xtreme, Clear Blue Hawaii, KL Outdoor LLC, FEELFREE US LLC, Jackson Kayak, Pelican International Inc., Oru Kayak Inc., and TAHE, among others.

Report Summary

Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.

Key Highlights of the Report

Please note that the figures mentioned in the description serve as estimates and may vary from the actual figures presented in the final report.

REPORT FEATURES DETAILS
Base Year 2024
Historical Period 2018-2024
Forecast Period 2025-2034
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment

  • Product Type
  • Buyer Type
  • Region
Breakup by Product Type
  • Recreational
  • Touring
  • Racing
Breakup by Buyer Type
  • Sports Variety Stores
  • Third-Party Online Channel
  • Modern Trade Channels
  • Direct-To-Customer Online Channel
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Johnson Outdoors Inc.
  • AIRE
  • Aqua Xtreme
  • Clear Blue Hawaii
  • KL Outdoor LLC
  • FEELFREE US LLC
  • Jackson Kayak
  • Pelican International Inc.
  • Oru Kayak Inc.
  • TAHE
  • Others

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