Global Jojoba Oil Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2024-2032)

Jojoba Oil Market Trends

The rise of solid cosmetics highlights jojoba oil's versatility and sustainability in beauty.

The market for jojoba oil is witnessing a prominent demand in "solid cosmetics". These mainly include shampoo bars and sticks for skin care primarily on grounds of its ecofriendliness, where the moisturising and nourishing properties replace plastics. Sustainable beauty demand can be capitalised on by brands through the integration of jojoba oil into solid formulations, leading to new trends in the jojoba oil market. This way, not only will eco-conscious consumers be attracted to the oil but also the diverse use jojoba oil can be put to, which contributes to the growth of the market and provision of new products within innovative and sustainable lines.

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Industry News

May 2024

Boots has launched Clinique's Pop Lip and Cheek Oil in Black Honey-a product which has been virally touted as a two-in-one. At £23.50, it brings nourishing oils and vibrant colour for the beautiful glow of this season to beauty enthusiasts.

March 2021

Re-code launched jojoba oil for healthy skin and hair. It may also be used in promoting healthy hair and perfect skin. The oil extracted is through the cold-press process, which gives the highest concentration of nutrients. It was topically and orally applied as a remedy for skin, hair, and nail health.

Historical Market Analysis

Climate variability and the limited area for cultivation used to be the main restraints in terms of stable supply chains, which varied by uncertain prices within the global jojoba oil market. Major players diversified sourcing and invested in sustainable agriculture to overcome this challenge. The companies collaborated with local farmers and research institutes to refine cultivation techniques and increase yield, increasing the jojoba oil demand growth. The companies would also concentrate on supplier relationship building to optimise the quality of supply. Increasing the levels of consumer awareness about the benefits of using jojoba oil, brands successfully coped with market fluctuations so as to gain development of their positions within the industry.

Opportunities in the Jojoba Oil Market

Clean beauty trends offer jojoba oil brands opportunities for innovation and market expansion.

Clean and sustainable beauty is storming the global market for jojoba oil and the key players are aimed at using this for their own advantage. As consumers begin to focus on eco-friendly products, opportunities arise for businesses to take up this space by promoting the natural and organic properties of the brand. This directional shift gives brands the chance to innovate with formulations that align with sustainability goals such as refillable packaging and transparent sourcing practices. Opportunities are open here for the players to increase their presence in the market and generate more sales from expansion in new markets, especially in Asia and Latin America, where demand for natural cosmetics is on the rise.

Market Dynamics

Waterless beauty products featuring jojoba oil, like Burt's Bees, enhance sustainability and efficacy in skincare.

New trends in the market for jojoba oil include innovative formulations using high concentrations of the oil instead of water in beauty products, aiming to maximise efficacy while using less water. For example, Burt's Bees has recently launched its line of waterless moisturisers containing jojoba oil as one of its main ingredients, using its moisturising property but without adding any water content, thereby shaping new jojoba oil market dynamics and trends. This position will speak well to the rising trend in environmentally friendly, efficiency-oriented products while most consumers can demonstrate to the multitude the diversity and potential of jojoba oil appealing to the environmentally conscious high-performance beauty seekers.

Growth Drivers

Increased demand for jojoba oil in personal care products drives market growth, especially in Asia.

The global jojoba oil market is driven by its increased demand for use in personal care products such as moisturisers, shampoos and conditioners, lipsticks, and skin ointments. The growing demand for personal care products with a high content of vitamin B, E, and C, and minerals like copper and zinc is likely to increase the demand for jojoba oil. It is also expected that the growing awareness regarding the consumption of jojoba oil among consumers will increase its demand, especially in the Asia Pacific region, bolstering the jojoba oil demand. It is further anticipated that the rapidly growing organic personal care industry will fuel the industry growth in emerging economies such as China and India. Increasing awareness of natural and organic cosmetics and products for personal care will have a beneficial effect on consumer demand, thus, aiding the overall industry growth in the forecast period.

Market Restraints

The introduction of alternative oils threatens jojoba oil's market share and consumer preference.

Alternative oils are a significant threat to the market, carving out significant jojoba oil market challenges. Other similar oils that have come into the market are argan oil, coconut oil, and hemp seed oil that arguably compete well with jojoba oil. Such alternatives have attracted consumers looking for natural ingredients that can help them maintain a healthy appearance. The more the product lines for such brands become part of their portfolios, the higher the competition becomes, and therefore the market share of the oil declines. Second, the marketing of these oils as hip or exotics can easily alter consumer preference as compared to the already established position of jojoba oil in beauty and personal care sectors.

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Jojoba Oil Industry Segmentation

“Jojoba Oil Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

On the basis of application, the market can be divided into the following:

• Cosmetics
• Pharmaceuticals
• Industrial
• Others

On the basis of distribution channel, the market can be divided into the following:

• Supermarkets and Hypermarkets
• Convenience Stores
• Online Stores
• Others

Based on region, the market can be segregated into:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Jojoba Oil Market Share

By Application Analysis

Jojoba oil's versatility drives demand in cosmetics, pharmaceuticals, industrial uses, and personal care.

The growing interest of consumers toward natural and multifunctional products is increasing across different applications in the jojoba oil market. In cosmetic applications, jojoba oil is perhaps the most famous moisturising and skin repairing ingredient and hence an essential constituent in skincare as well as makeup formulations. As per jojoba oil industry analysis, in pharmaceutical applications, its healing as well as anti-inflammatory benefits complement topical treatments. Industrial applications employ jojoba oil as a lubricant and additive. The "other" category comprises cosmetics and food, due to its non-selective application and broad acceptance.

Market Analysis by Distribution Channel

Demand for jojoba oil grows through supermarkets, online stores, convenience shops, and niche retailers.

Demand for jojoba oil is bolstered by satisfying different needs of consumers through available distribution channels. There are various beauty and personal care products developed by different companies and are available in supermarkets/hypermarkets, which attract health-conscious shoppers to these stores. As per jojoba oil market analysis, convenience stores meet the needs of shop-on-the-go customers who want to shop quickly. Online stores, especially home delivery and a much more significant assortment of products, will attract the "tech-literate" consumer. Market demand also stems from the rise in niche retailers and specialty shops that offer curated pieces with a focus on quality and sustainability attributes.

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Jojoba Oil Market Regional Insights

North America Jojoba Oil Market Opportunities

The North America jojoba oil market is full of untapped opportunities with the growing use of the natural ingredient now meeting the organic ingredients required for their beauty and wellness products. With a rise in the demand for green formulations, consumers are becoming more and more environmentally friendly, and this eventually boosts demand for jojoba oil in skin care, hair care, and dietary supplements. With a clean label, it also creates scope for the brands to capitalise on the popularity of jojoba oil as a hydrating agent and repair agent for the skin. Further research collaborations with institutions also expand on new applications to continue catapulting the growth of the market.

Europe Jojoba Oil Market Dynamics

The cold press extraction technology remains a significant feature of the Europe market for jojoba oil. It does not compromise the natural properties and nutrients contained in the oil and remains highly in demand for premium skincare and cosmetic products. Cold-pressed jojoba oil also forms pure, effective beauty products because of the enhanced retention ability for moisture and its capability to improve the skin barrier. With growing concerns over purity and efficacy in the beauty products that consumers choose to buy, cold-pressed jojoba oil is picking up, and hence the market is growth-oriented as well as innovative.

Asia Pacific Jojoba Oil Market Trends

The Asia Pacific jojoba oil market is dominated by an overarching trend towards the adoption of clean beauty and products infused with natural ingredients. The perception in such markets is that jojoba oil is increasingly being used by brands that prefer to adopt it for moisturising and nourishing purposes. For example, mainstay skin care brand The Face Shop offers products infused with jojoba oil as part of its "Daily Skin" line, intended to hydrate and protect the skin barrier. This trend is coupled with the consumer's growing demand for effective, natural formulations that promote healthy skin alongside the growing aspect of eco-friendliness and sustainability in beauty.

Latin America Jojoba Oil Market Insights

The Latin America jojoba oil market is highly driven due to the rising demand for natural organic personal care products. Jojoba oil countries such as Argentina and Brazil turn out to be high producers primarily due to the favourable climate that presents conditions conducive to the production of jojoba within these regions. Eco-conscious consumers increasingly dictate brands to adopt sustainable sourcing practices. For example, companies spend on organic certification and the most eco-friendly method of extraction to attract health-conscious buyers and, thereby, establish jojoba oil as an all-rounded ingredient in both skin care and cosmetics.

Middle East and Africa Jojoba Oil Market Drivers

Consumer awareness of natural and organic beauty products is another factor propelling the Middle East and Africa jojoba oil market. The demand for multifunctional ingredients in cosmetics also leads to further growth. Jojoba Desert is one of the companies investing in sustainable farming as well as innovative extraction techniques to produce high-quality products. In the region, the trend of beauty and wellness is gaining momentum, and the trend of green formulation is on the rise, and thus the use of jojoba oil for skin care, hair care, and personal care products is encouraged.

Competitive Landscape

Jojoba oil market players are focusing on sustainable procurement and innovative techniques of extraction for better quality products. They have also diversified their offerings into areas of cosmetics, personal care, and wellness through organic and environment-friendly approaches. Therefore, ties-up with research institutions to showcase health benefits and an enlarged range of products will thus be main strategies of jojoba oil companies to meet the rising consumer demand and improve market presence.

Key Market Players

Key industry leaders in this market are:

Ecooil, a firm based in 2010, and established at Santa Fe, Argentina, aims to manage an extraordinary quality of jojoba oil while possessing innovative methods in environmental extraction. The pure jojoba oil offered by Ecooil is used for cosmetics, personal care, and wellness. Their principles of quality ensure that people receive effective, earth-friendly solutions for a variety of markets.

Jojoba Desert (A.C.S) Ltd. is an Israeli company founded in 1990. It has specialised in supplying high quality jojoba oil, addressing diversified products with jojoba-based products, using organic substances and environmental considerations. Their oils are very flexible and competent for skincare, hair care and cosmetic application.

Purcell Jojoba International was founded in 2005 in the United States of America. The company is a first-rate supplier of high-quality jojoba oil for companies active in various fields. Organic and sustainable sourcing makes a difference; they promise exceptional products for personal care, cosmetics, and therapy applications. And their oils for purity and performance are among the finest.

Other key players in the global jojoba oil market include The Jojoba Company, and Inca Oil SA among others.

Recent Developments

March 2024

Schwan Cosmetics is rolling out its colour and care renovation under the heading Power Up Your Pout lip liner, filled with peptides and jojoba oil to fill and lift lips without invasion. It is also available in refills.

April 2022

The JD Phyto-Or 1%, the latest introduction from Jojoba Desert, combines jojoba oil with biosynthesized phytoene. Lycored, along with this firm, developed the new product that stimulates the elasticity of the skin, improves tone, and makes hair healthy by doing active repair to the skin.