Japan c Report and Forecast 2024-2032

Japan Television Market Size

The Japan television market reached around USD 5.56 billion in 2023. The market is projected to grow at a CAGR of 3.0% between 2024 and 2032, reaching almost USD 7.27 billion by 2032.

Japan Television Market Outlook

• Real-time television remains one of the most popular forms of media in Japan, as per the government.

• Japanese people watch more television on weekends and holidays as compared to weekdays.

• Online distribution channels are expected to dominate the market in the forecast period.

Japan Television Market Growth

In Japan, curved OLED televisions are becoming increasingly popular as they eliminate the reflection of lighting while minimising specular reflections. Unlike LED displays, the individual pixels of OLED TVs do not require backlights for their functioning, which helps them in generating high quality imaged on screen. The increasing development of OLED panels, integrated with micro-lens technology and advanced AI processor, that can automatically optimise sound and picture quality is anticipated to fuel the market expansion in the forecast period.

Consumers are exhibiting a rising preference for innovative TV designs, such as vertical TVs, which are ideal for reading through social media posts and support OTT shows and gaming content. They are equipped with wheels for easy portability within interior spaces and consumers can adjust their orientation anytime through remote-control devices.

With the rising popularity of home entertainment in Japan, major market players are focusing on designing weather-resistant TVs, which can be installed on households’ terraces for a holiday-like experience. These devices boast enhanced brightness levels and are resilient to the impact of climatic conditions like snow, rain, and heat.

Changes in the traditional television designs, which favour the adoption of virtual reality headsets, are expected to revolutionise the market. The increasing consumer shift towards experiencing movies and TV shows in 3D is expected to propel the market forward in the coming years.

Japan Television Industry Segmentation

Japan Television Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Smart TV 

• LCD, Plasma, and LED TVs 

• Cathode-Ray Tube (CRT) and Rear-Projection TVs 

Market Breakup by Distribution Channel

• Offline

• Online

Japan Television Market Share

Based on type, the market is divided into smart TVs, LCD, plasma, and LED TVs, and cathode-ray tube (CRT) and rear-projection TVs. Over the forecast period, smart TVs are expected to emerge as the leading market segments, as they support both cable television for older generations and streaming services for younger generations to view.

Leading Companies in the Japan Television Market

The report provides a detailed analysis of the following key players in the market, covering their competitive landscape and latest developments like mergers and acquisitions, investments, and capacity expansion.

• Samsung Electronics Co., Ltd.

• LG Corp.

• Panasonic Holdings Corp.

• Sony Group Corp.

• Toshiba Corporation

• Hisense International Co., Ltd

• Haier Smart Home Co. Ltd.

• Sansui Electric Co., Ltd.

• Hon. Hai Precision Industry Co., Ltd. (Sharp Corp.)

• Others

Key players are developing OLED televisions that can automatically adjust details, colour, and brightness and optimise content according to the genre.

Key Highlights of the Report