The Japan ski market attained a value of USD 550.12 Million in 2025. The market is expected to grow at a CAGR of 2.50% during the forecast period of 2026-2035. By 2035, the market is expected to reach USD 704.20 Million.
Over the latest winter season, foreign arrival numbers to Japan’s ski resorts have largely jumped. Destinations like Niseko, Hakuba, Furano, Yuzawa are seeing strong growth from Australians, Southeast Asians, Americans, and others. In Hakuba, total tourist visits rose 14% to about 1.3 million from November 2024 to February 2025, of whom 890,000 went skiing. Spending by international visitors is a major driver as they now contribute the majority of ski tourism revenue due to longer stays and higher daily expenditure.
Contactless and mobile payments are becoming standard, particularly among international visitors, adding to the Japan ski market development. Resorts and adjacent businesses are upgrading to support seamless payment experiences. Also, digital booking platforms, resort apps, dynamic pricing, and real time information like weather, and lift status to improve convenience and enhance guest satisfaction. These technological advancements also enable personalized marketing and better resource management, further boosting operational efficiency and customer loyalty.
Base Year
Historical Period
Forecast Period
Illuminated ski poles are expected to become exceedingly popular among children for their unique features.
Radar-sensitive clothing is expected to enhance the overall safety of the skiing experience.
Pocket ski wheels which are relatively more portable than conventional ski sets are expected to witness a surge in demand in the coming years.
Compound Annual Growth Rate
2.5%
Value in USD Million
2026-2035
*this image is indicative*
| Japan Ski Market Report Summary | Description | Value |
| Base Year | USD Million | 2025 |
| Historical period | USD Million | 2019-2025 |
| Forecast Period | USD Million | 2026-2035 |
| Market Size 2025 | USD Million | 550.12 |
| Market Size 2035 | USD Million | 704.20 |
| CAGR 2019-2025 | Percentage | XX% |
| CAGR 2026-2035 | Percentage | 2.50% |
| CAGR 2026-2035 - Market by Type | Ski Boots | 2.8% |
| CAGR 2026-2035 - Market by End Use | Online | 3.8% |
The Japan ski market is driven by resorts witnessing growing demand for upscale amenities. Some of them include premium lodging, world class spas, onsen, and wellness experiences combining traditional Japanese culture. In July 2023, Club Med announced a new ski resort in Hokkaido, Japan, featuring spring skiing and a traditional onsen. Travelers are willing to pay more for quality, comfort, and distinct experiences beyond skiing, such as wellness, food, local culture, even in mountain settings. This trend is also visible in luxury hotels, boutique accommodations, and high end property development in ski zones.
To reduce dependence solely on winter months, many ski resorts are diversifying activities. Mountain biking, hiking, outdoor festivals, wellness retreats, and other summer/warm season offerings are growing. This helps address low winter occupancy and supports stable employment and cash flow year round. Resorts are also working to improve infrastructure so non snow seasons are viable and attractive. These year-round attractions are increasingly appealing to both domestic tourists and international visitors seeking multi-season experiences, boosting overall destination competitiveness.
Climate changes, such as variable snowfall and warming temperatures, are challenging the Japan ski industry but also driving innovation and adaptation. Resorts are investing heavily in advanced snowmaking technologies, water management systems, and slope design to maintain reliable conditions. Additionally, there is a growing focus on sustainability practices and environmental conservation to protect mountain ecosystems and ensure long-term viability. In February 2024, Protect Our Winters (POW) Japan launched the Sustainable Resort Alliance, a coalition of ski resorts committed to achieving zero-carbon operations.
Better transport links, such as high speed train, new air routes, improved road access are reducing travel friction to ski areas across Japan. This increases appeal especially for short trip markets. Also, investments in lifts, snowmaking, hotels and resort facilities are enabling better capacity and quality of stay. In October 2022, Tokyu Land Corporation announced the construction of a new 10-seat gondola for guests, allowing them to access the next-door Niseko Tokyu Grand Hirafu Ski Resort.
Manufacturers in the Japan ski market are pushing advances in lighter and more durable gear. They are also innovating in protective gear, functionality, such as smart gloves, AR goggles, adjustable/demonstration gear to appeal to both performance seekers and novices. Also, sustainability in gear like eco materials, lower environmental impact manufacturing is rising. For instance, evo's 95L Utility Tote is made from 100% recycled PET shell materials, reflecting a commitment to reducing environmental impact.
The EMR’s report titled “Japan Ski Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Product
Key Insight: Skis and poles lead the market, fueled by continuous innovation from top manufacturers. In March 2025, KÄSTLE introduced a Japan only 165 cm RX12 SL Factory FIS model for skiers who want a racing feel on piste with a shorter, more maneuverable size. Japanese consumers highly value lightweight, durable skis with advanced materials such as carbon fiber and titanal layers, enhancing responsiveness and control across diverse snow conditions from powder in Niseko to groomed slopes in Hakuba. Poles have also evolved with ergonomic grips and carbon construction for better balance and reduced fatigue.
Market Breakup by Distribution Channel
Key Insight: Offline sales remain the dominant channel in the Japan ski market, driven by specialized ski shops like Ishii Sports and local resorts offering personalized fittings, expert advice, and hands-on demos. These physical stores provide crucial services such as custom boot fitting and gear trials, enhancing customer trust and satisfaction. Additionally, many skiers prefer trying equipment in-store before purchase, especially for high-investment items. This strong offline ecosystem continues to shape purchasing behavior, making brick-and-mortar retail indispensable in the industry.
Ski Boots & Ski Protective Gear and Accessories to Gain Popularity in Japan
Ski boots are crucial for performance and comfort, ranking higher in Japan ski market dominance. Brands emphasize customizable shell fitting, thermo-moldable liners, and improved ankle support to reduce fatigue and injury. In February 2025, VAN DEER Red Bull Sports launched a new racing-focused ski boot, the “PRO BOOT” in Japan with precise control, and powerful energy transfer. The integration of footbeds tailored to individual biomechanics is helping skiers maintain better control and enjoy longer, pain-free days on the slopes.
| CAGR 2026-2035 - Market by | Product |
| Ski Boots | 2.8% |
| Skis and Poles | XX% |
| Ski Protective Gear and Accessories | XX% |
The demand for protective gear and accessories is growing rapidly, driven by rising safety awareness and tech adoption. Helmets with MIPS technology, impact-absorbing materials, and lightweight designs are standard among both recreational and professional skiers. Augmented reality (AR) goggles and smart gloves are gaining traction, offering real-time data like speed, navigation, and weather updates. This segment appeals especially to younger and tech-savvy skiers who prioritize safety and innovation.
Online Channels to Boost Ski Demand in Japan
Online sales are growing rapidly in the Japan ski market, boosted by platforms like Rakuten and Amazon Japan, which offer convenience, competitive pricing, and extensive product ranges. Digital marketing, virtual fittings, and customer reviews increasingly drive online growth, especially among younger, tech-savvy consumers seeking quick, hassle-free purchases. As technology advances, AR and AI-driven personalized recommendations are expected to further enhance the online shopping experience.
| CAGR 2026-2035 - Market by | End Use |
| Online | 3.8% |
| Offline | XX% |
Key players in the Japan ski market are employing several key strategies to drive growth and attract diverse visitors. First, sustainability is a major focus, with resorts adopting eco-friendly practices such as renewable energy use and waste reduction to protect the environment and appeal to environmentally conscious tourists. Second, improving accessibility is critical to offer enhanced transportation options, including new international flights, high-speed rail links, and better local transit, make resorts easier to reach for both domestic and international travelers.
Third, the digital transformation of services has streamlined the ski experience, offering online booking platforms, contactless payments, and mobile apps for rentals and lessons, catering to tech-savvy guests and enhancing convenience. Fourth, many resorts are expanding beyond winter sports by developing year-round activities such as hiking, mountain biking, and wellness retreats, creating steady revenue streams throughout the year. Finally, there is a growing emphasis on luxury and wellness offerings, which attract affluent travelers seeking relaxation alongside skiing.
Headquartered in Saint-Jean-de-Moirans, France, and established in 1907, Rossignol Group is a pioneer in alpine sports equipment. Renowned for innovation, it developed the first plastic skis and launched recyclable models like the "Essential" ski. The company emphasizes sustainability, performance, and design across skis, boots, and technical apparel.
Founded in 1947 and based in Annecy, France, Salomon SAS is a global leader in outdoor sports gear. Recognized for its groundbreaking ski bindings and trail running shoes, the brand combines performance with sustainability, introducing recyclable shoes and local production through its Advanced Shoe Factory 4.0 in France.
Established in 1950 and headquartered in Kennelbach, Austria, HEAD Sport GmbH revolutionized skiing with the first metal composite skis. It remains a performance leader in alpine racing and racquet sports, investing heavily in innovation and athlete partnerships while advancing engineering across skis, snowboards, and sportswear.
Founded in 1955 in Wagrain and headquartered in Altenmarkt im Pongau, Austria, Atomic Austria GmbH is a top manufacturer of ski equipment. Known for racing success and innovation, Atomic has pioneered full-package ski gear and is advancing sustainability through recycling programs and eco-conscious manufacturing.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other players in the Japan ski market are Fischer Sports GmbH, K2 Sports Europe GmbH, Marker Dalbello Völkl (International) GmbH, Amer Sports Corporation, and Ogasaka Ski Co. Ltd., among others.
Discover the latest Japan ski market trends 2026 with our detailed report, featuring expert forecasts, competitive analysis, and emerging opportunities. Download your free sample now to gain valuable insights and stay ahead in this evolving industry. Don’t miss out on actionable data to drive strategic decisions in Japan’s dynamic ski market!
Upto 15% Off
USD
$2499 $2249
$3999 $3599
$4999 $4249
$5999 $5099
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
Get in touch with us for a customized solution tailored to your unique requirements and save upto 35%!
The market is projected to grow at a CAGR of 2.50% between 2026 and 2035.
The different products in the market are skis and poles, ski boots, and ski protective gear and accessories.
The different distribution channels in the market are online and offline.
The key players in the market report include Rossignol Group, Salomon SAS, HEAD Sport GmbH, Atomic Austria GmbH, Fischer Sports GmbH, K2 Sports Europe GmbH, Marker Dalbello Völkl (International) GmbH, Amer Sports Corporation, and Ogasaka Ski Co. Ltd., among others.
In 2025, the market reached an approximate value of USD 550.12 Million.
Skis and poles dominate the market due to continuous innovation from top manufacturers.
Key strategies driving the market include sustainable resort development, improved accessibility through enhanced transportation, and digital transformation like contactless payments and online bookings. Resorts are expanding year-round offerings with hiking and wellness retreats, while luxury accommodations and wellness experiences such as onsen baths boost appeal. These strategies support steady growth and global competitiveness.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Product |
|
| Breakup by Distribution Channel |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
Datasheet
One User
USD 2,499
USD 2,249
tax inclusive*
Single User License
One User
USD 3,999
USD 3,599
tax inclusive*
Five User License
Five User
USD 4,999
USD 4,249
tax inclusive*
Corporate License
Unlimited Users
USD 5,999
USD 5,099
tax inclusive*
*Please note that the prices mentioned below are starting prices for each bundle type. Kindly contact our team for further details.*
Flash Bundle
Small Business Bundle
Growth Bundle
Enterprise Bundle
*Please note that the prices mentioned below are starting prices for each bundle type. Kindly contact our team for further details.*
Flash Bundle
Number of Reports: 3
20%
tax inclusive*
Small Business Bundle
Number of Reports: 5
25%
tax inclusive*
Growth Bundle
Number of Reports: 8
30%
tax inclusive*
Enterprise Bundle
Number of Reports: 10
35%
tax inclusive*
How To Order
Select License Type
Choose the right license for your needs and access rights.
Click on ‘Buy Now’
Add the report to your cart with one click and proceed to register.
Select Mode of Payment
Choose a payment option for a secure checkout. You will be redirected accordingly.
Gain insights to stay ahead and seize opportunities.
Get insights & trends for a competitive edge.
Track prices with detailed trend reports.
Analyse trade data for supply chain insights.
Leverage cost reports for smart savings
Enhance supply chain with partnerships.
Connect For More Information
Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.
Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.
We employ meticulous research methods, blending advanced analytics and expert insights to deliver accurate, actionable industry intelligence, staying ahead of competitors.
Our skilled analysts offer unparalleled competitive advantage with detailed insights on current and emerging markets, ensuring your strategic edge.
We offer an in-depth yet simplified presentation of industry insights and analysis to meet your specific requirements effectively.
Share