The Japan gaming console market reached approximately USD 4.85 billion in 2023. The market is projected to grow at a CAGR of 4.10% between 2024 and 2032, reaching a value of around USD 6.96 billion by 2032.
Base Year
Historical Year
Forecast Year
The robust gaming culture of Japan, the growing popularity of portable consoles, and the widespread availability of subscription services are some of the most influential drivers boosting the demand of Japan gaming console market. The rise of hybrid and portable consoles, like the Nintendo Switch, signifies a significant change in the gaming sector, as these consoles are specifically designed to meet the preferences of consumers who enjoy gaming on the go and in the comfort of their homes.
The popularity of subscription services such as PlayStation Plus and cloud gaming platforms is rising. These platforms allow gamers to access a wide range of games for a fixed monthly fee, which can contribute to the growing adoption of gaming consoles as the preferred choice for entertainment.
Virtual reality (VR) and augmented reality (AR) technologies are becoming prominent in the gaming sector as gaming consoles are now starting to integrate VR headsets and games to provide captivating gaming experiences that appeal to tech-savvy consumers.
Increased adoption of handheld consoles, growing trend of cloud games, new single and multiplayer game launches, as well as the evolving e-sports culture are accelerating the Japan gaming console market value.
May 2024
Japan-based multinational gaming console company, Nintendo, announced the release of its new Switch 2 console by the end of March 2025. While no additional details of the upcoming upgraded successor of the Nintendo consoles were shared with the announcements, gamers in Japan predicted the changes in the new model based on its predecessors Nintendo Switch and Nintendo Switch Lite. The Switch had a unique design resembling a tablet and had two detachable buttons to enable the player’s control. Besides, the console could be docked to enable the user to play on a television screen. Switch Lite was a more affordable version of the same.
February 2024
Nintendo released its latest financial results, whereby its Switch consoles range which include Switch, Switch Lite, and Switch OLED, surpassed its DS range to become the best-selling gaming console in Japan. While the latter recorded a total sale of 32.98 million, the Nintendo Switch range exceeded this mark to reach an overall sales volume of 33.34 million. The company further estimated the sales to reach 141.12 million by the end of March 2024.
October 2023
Japanese gaming console company Sony announced the launch of Sony PS5 Slim. The tagline for the product read “Same Immersive Power, New Slimmer Size” indicating its slim design to be its main feature. The company stated that PS5 Slim was meant to address the evolving needs of the players. Compared to the traditional PS5 models, the volume of this new model was reduced by 30%. Moreover, instead of the typical two panels available in PS5 models, the slim model came with four cover panels, a disc drive that can be replaced in its digital version, and two USB Type C ports.
July 2021
Sony began taking orders for its new PS5 Digital Edition console, which weighed approximately 3.6 kgs, 300 grams less than the previous PS5 models. All other dimensions remained the same as the previous models. The new model also featured different ways of attaching a vertical stand to the system.
Increased Adoption of Handheld Consoles Propelling the Growth of the Japan Gaming Console Market
The preference for handheld consoles among Japanese gamers is increasing owing to several competitive advantages they offer. These include a compact and lightweight design, affordable cost, and the flexibility to play games anytime and anywhere. Realising their growing demand, key players are increasingly investing in their development and supply in the market. For instance, Japan-based global supplier of gaming consoles, Sony Interactive Entertainment Inc. announced the release of the Project Q handheld device for the PlayStation 5 console by the end of 2023, featuring a controller with an 8-inch high-resolution LCD.
Cloud Games Becoming a Major Trend of Japan Gaming Console Market
Cloud games are a leading trend in Japanese gaming sector, encouraging industry leaders to develop consoles integrated with or supporting cloud gaming features. In the first half of 2021, Microsoft MSFT launched its cloud gaming service in Japan with an Xbox Game Pass Ultimate subscription. The service could easily be enabled in its newly launched series X and series S gaming console devices. With upcoming launches of cloud gaming services by other market players including Sony and Nintendo, the overall supply of cloud-enabled gaming consoles is expected to increase in the market.
New Single-Player and Multi-Player Game Launches Fuelling the Gaming Console Demand
In recent years, Japan has witnessed frequent launches of new single and multiplayer gaming franchises which require next-generation console devices for playing. This has increased the sales of popular gaming consoles such as Xbox, Nintendo, and PlayStation. For instance, the first console game based on the hit manga and anime series Spy x Family finally was released on Nintendo Switch in Japan in December 2023. In addition, the version also had 15 mini-games to play with multiplayer features.
Evolving Esports Culture Providing a Major Boost to the Japan Gaming Console Market Revenue
The rising e-sports and competitive gaming culture in Japan is raising the demand for high-end consoles that can support large-scale gaming events. These include Xbox, Nintendo and PlayStation series. Japan hosts multiple gaming events throughout the year which persuade gamers to participate with the best gaming consoles in the market, thereby increasing their sales volume and the overall revenue of the gaming console industry in Japan.
“Japan Gaming Console Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
Market Breakup by Platform
Market Breakup by End Use
Market Breakup by Distribution Channel
Based on type, the market is divided into home consoles, handheld consoles, hybrid consoles, and dedicated consoles, among others. Hybrid consoles are gaining immense growth in the market as gamers can use them for traditional at-home gaming experiences or carry them on the go depending upon the requirement. Furthermore, the home console segment is expected to maintain its steady growth in the market due to PlayStation 5 and Xbox Series X which have a loyal following in the country.
The market players are readily offering exclusive titles to gain a competitive edge in the market.
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2023, the market reached an approximate value of USD 4.85 billion.
The Japan gaming console market is estimated to grow at a CAGR of 4.10% between 2024 and 2032.
The market is estimated to witness a healthy growth during 2024-2032 to reach around USD 6.96 billion by 2032.
The market is being driven due to robust gaming culture of Japan, the growing popularity of portable consoles, and the widespread availability of subscription services.
The key trends aiding the market include the popularity of subscription services such as PlayStation Plus, the emergence of virtual reality (VR) and augmented reality (AR) technologies, and the rise of esports.
Based on platform, market segmentations include PlayStation, Xbox, and Wii, among others.
Various end uses are personal and commercial.
The major players in the market are Sony Corporation, Microsoft Corporation, Nintendo Co., Ltd., Logitech International SA, Atari Inc., Meta Platforms Technologies, Inc., Samsung Electronics Co. Ltd., Valve Corporation, HTC Corporation, and ASUSTEK Computer Inc., among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Platform |
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| Breakup by End Use |
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| Breakup by Distribution Channel |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-858-608-1494
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124
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