Japan Dietary Supplements Market Report and Forecast 2025-2034

Japan Dietary Supplements Market Size

The Japan dietary supplements market reached USD 10.37 billion in 2024. The market is projected to grow at a CAGR of 5% between 2025 and 2034, reaching a value of around USD 16.22 billion by 2034.

Japan Dietary Supplements Market Outlook

• Anti-ageing supplements constitute a major portion of the market share, supported by a large and growing ageing population.

• By 2040, around 34.8% of the population in Japan is expected to be over 65 years.

• Online distribution channels are expected to enhance the availability of a range of dietary supplements.

Japan Dietary Supplements Market Growth

Increasing consumer awareness about the importance of physical and mental well-being is accelerating the demand for dietary supplements in Japan. Botanical supplements, composed of ingredients like ashwagandha and ginseng, are expected to witness a surge in demand for their stress relieving benefits.

The consumption of energy boosting dietary supplements has become increasingly popular, with gummies emerging as the most convenient way of consuming them. They are rich in Vitamin B, ginseng, and guarana, and enjoy high appeal among Japanese millennials.

Increase in skin and hair-related problems is prompting Japanese consumers to take health supplements enriched with Vitamin E, Vitamin C, biotin, magnesium, and other micronutrients. The increasing focus on women’s health is also prompting manufacturers to formulate health supplements targeting different age groups and concerns of women. Tablets which facilitate breastfeeding and support baby’s development during the pregnancy are expected to become increasingly popular. This is expected to.

The introduction of innovative flavours in dietary supplements (such as strawberry, peach, and red raspberry) is enhancing their appeal among consumers, leading to the market expansion. Moreover, the launch of innovative immunity boosting health supplements is expected to add to the consumer demand and contribute to the market growth.

Japan Dietary Supplements Industry Segmentation

Japan Dietary Supplements Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Proteins and Amino Acids

• Vitamins and Minerals

• Botanicals

• Probiotics

• Others

Market Breakup by Form

• Tablets 

• Powders

• Liquids

• Soft Gels

• Others

Market Breakup by Application

• Energy and Weight Management 

• Diabetes 

• Anti-cancer

• Anti-ageing

• Immunity

• Cardiac Health

• Others

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets 

• Pharmacies and Drug Stores

• Online

• Others

Japan Dietary Supplements Market Share

On the basis of application, the market is divided into energy and weight management, diabetes, anti-cancer, anti-ageing, immunity, and cardiac health, among others. In Japan, more than 1 in 10 people are aged 80 or more, showing the country’s appetite for products that deal with health improvement and ageing concerns. Meanwhile, the country has also witnessed a rise in demand for immunity-boosting supplements, especially after COVID-19.

Leading Companies in the Japan Dietary Supplements Market

The report provides a detailed analysis of the following key players in the market, covering their competitive landscape and latest developments like mergers and acquisitions, investments, and product launches.

• Archer-Daniels-Midland Co.

• Nestle S.A.

• Nu Skin Enterprises, Inc.

• Bayer AG

• Alticor Global Holdings Inc. (Amway Corp.)

• Reckitt Benckiser Group Plc

• Glanbia Plc

• International Flavors & Fragrances Inc.

• Otsuka Holdings Co. Ltd.

• Abbott Laboratories

• Others

The market players are increasingly focusing on offering plant-based dietary supplements to customers to meet their specific nutritional and health requirements. They are diversifying their existing range, making it available in various formats and flavours.

Key Highlights of the Report