Japan Diaper Market Report and Forecast 2024-2032

Japan Diaper Market Size

The Japan diaper market is projected to grow at a CAGR of 2.8% between 2024 and 2032.

Japan Diaper Market Outlook

• As of 2024, the UNPF reports Japan has a population of 122.6 million, with 30% above the age of 65.

• As per the World Bank, the GDP per capita of Japan was about USD 34,017.3 in 2022.

• According to OECD data, Japan spent approximately $5,251 per person on healthcare and wellness in 2023.

Japan Diaper Market Growth

Japan is the 4th largest economy in the world, with a population of 122.6 million. It spends about 11.5% of its GDP on public health and wellness. The growing recognition and shifting concerns among parents regarding infant cleanliness and skin health have led to rising demand for disposable diapers. As Japan comes under a high-income country slab, individual here spend most of their income on convenience and increasing lifestyle, contributing to the Japan diaper market growth.

With the introduction of policies like child support and financial aid for low and middle-income families in Japan has led to increased spending on hygiene among lower and middle-income households, resulting in the growth of the diaper market.

Key Trends and Developments

April 2024

P&G Pamper Easy Ups were launched with new print designs. They featured a soft and comfortable fit, with up to 100% leakproof protection and a 360° stretchy waistband.

March 2024

Kimberly-Clark Corporation announced its next chapter of strategic transformation with the aim of a strong long-term growth and return algorithm that includes organic net sales growth and adjusted EPS growth.

December 2023

Kao Corporation announced the launch of the "Life-in-Harmony" Foundation, which commenced with two projects, promoting water security through innovation, and increasing accessibility for people with disabilities.

November 2023

Unicharm Corporation joined the Japan Business Coalition for a Global Plastic Treaty, managed by WWF Japan. The coalition pledged to reduce plastic production and leakage, promoting circular economy approaches.

Comfortable material

Companies are starting to incorporate breathable and stretchable materials into adult diapers, allowing a better experience for adults by providing more flexibility.

Improved Absorption

Companies are constantly innovating to enhance the absorption capacity of diapers, with advanced leak technology there is a significant increase in wear time and comfort.

Pant Style diapers

Pant-style diapers have gained traction in recent years as they are less bulky compared to other traditional taped diapers and provide more flexibility to those who are crawling and learning to walk.

Biodegradability

There is a complete shift in the market as consumers are looking for eco-friendly materials. These diapers are categorised in the reusable category or decomposable depending upon the need of an individual.

Japan Diaper Market Trends

With an increasing ageing population, individuals here are looking for options to improve their lifestyles. As this country comes from a high-income region, older individuals here are looking for convenience and more flexibility. Disposable diapers are the most suitable option available in the market, with a suitable pant design specially designed for elderly individuals. This has contributed to the growth of the adult diaper market in Japan.

Furthermore, due to increasing internet penetration, parents are more aware of the harmful effects of not using diapers and are looking for options that will promote hygiene among infants and do not cause skin rashes. With an increasing working population, there is a strong demand for readily available baby care solutions. All these factors contribute to the growth of the diaper market in Japan.

Comfortable material, improved absorption, pant style design and biodegradability are major factors significantly fueling the Japan diaper market.

Japan Diaper Market Market Segmentation

Japan Diaper Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Product Type

• Baby Diaper
  • Market Breakup by Type
    • Disposable Diapers
    • Training Diapers
    • Cloth Diapers
    • Swim Pants
    • Biodegradable Diapers
• Adult Diaper
  • Market Breakup by Type
    • Pad Type
    • Flat Type
    • Pant Type

Market Breakup by Distribution Channel

• Hypermarkets/Supermarkets

• Pharmacies

• Convenience Stores

• Online Channels

• Others

Japan Diaper Market Share

Disposable baby diapers boost the Japan diaper market growth due contributing to better sleep and reduced risk of diaper rash.

Disposable diapers are the most frequently utilized and easily accessible choice in the market due to their high absorbency and simplicity. They serve the needs of busy working parents seeking convenience for their infants.

With increasing government regulations companies are now directing more attention toward cloth and biodegradable diapers to promote sustainability. Reusable cloth diapers offer superior skin protection for babies as they lack harmful chemicals.

Adult diapers are known for their high absorption capacities and superior design. With the increasing ageing population, there is a significant increase in the use of pant-style diapers. Companies are coming up with innovative designs such as pad style and flat style, offering more flexibility to their users.

Japan diaper market is being boosted by readily available options to purchase diapers.

Hypermarts provide a better selection option as they provide multiple brands under the same roof. Convenience stores offer more flexibility to consumers who want to purchase diapers on the go when they are out of stock. They are usually preferred by those users who are travelling, and they contain only certain popular brands.

Hypermarkets and supermarkets provide a variety of brands under the same roof, catering to the needs of diverse consumers. They allow users to redeem coupons while purchasing, providing consumers with a physical feel for the product before making a purchase. All these options available to the user contribute to the growth of the diaper market in Japan.

Leading Manufacturers in Japan Diaper Market

Market players are driving Japan diaper market growth by placing them at competitive price options with premium features, superior design, and better absorption capacities.

SCA Group, founded in 1929 with headquarters in Stockholm, Sweden, specialises in personal care products, including diapers and feminine hygiene products.

Unilever plc, established in 1929 and headquartered in the United Kingdom, produces a wide range of food, beverages, cleaning agents, and personal care products.

Pigeon Corporation, founded in 1957 with headquarters in Japan, specialises in baby care products, including feeding bottles, pacifiers, and skincare items.

DSG International Ltd. was formed in 1938 with its headquarters in the United Kingdom as a leading retailer specialising in consumer electronics, household appliances, and related services.

Other Japan diaper market key players are Unicharm Corporation, Kao Corporation, Procter & Gamble Company, and Kimberly-Clark Corporation among others.

Key Highlights of the Report