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Report Overview

2024

Base Year

2018-2024

Historical Year

2025-2034

Forecast Year

Japan Customer Relationship Management Market Size

The Japan customer relationship management market reached USD 2.12 billion in 2024. The market is projected to grow at a CAGR of 12.2% between 2025 and 2034, reaching a value of almost USD 6.12 billion by 2034.

Japan Customer Relationship Management Market Outlook

  • B2C e-commerce sales recorded y-o-y increase of 8.6% in 2021 in Japan.
  • Cloud based CRM is expected to witness a significant surge in demand over the forecast period.
  • Sales and marketing is expected to remain major application of CRM in Japan.

Japan Customer Relationship Management Market Growth

CRM software systems play a critical role in enhancing sales and marketing by businesses by anticipating customer requirements beforehand and generating automated responses for query resolution. This can significantly enhance the level of interactions that take place between consumers and businesses, thereby resulting in revenue growth.

The integration of artificial intelligence-based tools into CRM software in the BFSI sector is expected to drive the market growth. AI enabled chatbots can be used to verify customer details and complete the process of insurance claim approval within a short period of time. Moreover, they can be used to analyse the history and financial status of customers to ascertain what financial help they require. Banks and financial institutions can also improve their product recommendations for consumers and maximise the number of upselling opportunities with the use of CRM.

There are 27.1 billion+ connected devices globally. The integration of CRM platforms with IoT devices in the healthcare sector is expected to overcome inefficiencies relating to patient care and boost communication between healthcare providers and patients. This is expected to further enhance the capability of remote monitoring systems, leading to the market expansion. The integration of blockchain technology into CRM based platforms is expected to improve data security and the speed of engagement with consumers.

Japan Customer Relationship Management Market

Japan Customer Relationship Management Industry Segmentation

Japan Customer Relationship Management Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:

Market Breakup by Component

  • Solutions
  • Services

Market Breakup by Deployment Mode

  • Cloud
  • On-Premises

Market Breakup by Enterprise Size

  • Small and Medium Enterprises (SMEs)
  • Large Enterprises

Market Breakup by Application

  • Sales and Marketing
  • Customer Service
  • Digital Commerce
  • Others

Market Breakup by End Use

  • BFSI
  • IT and Telecom
  • Retail
  • Healthcare
  • Government and Education
  • Discrete Manufacturing
  • Others

Japan Customer Relationship Management Market Share

The market is divided, on the basis of end use, into BFSI, IT and telecom, retail, healthcare, government and education, discrete manufacturing, among others. The retail sector widely utilises CRM software and services in order to boost their sales by providing customers with a hassle-free shopping experience and gaining their trust. CRM software enables retailers to establish long-term relations with customers by offering them improved customer support and assistance, thereby improving customer loyalty.

Leading Companies in the Japan Customer Relationship Management Market

The report provides a detailed analysis of the following key players in the market, covering their competitive landscape and latest developments like mergers and acquisitions, investments, and product launches.

  • IBM Corporation
  • Oracle Corporation
  • SAP SE
  • Microsoft Corporation
  • Salesforce, Inc.
  • Adobe Inc.
  • Infor Inc.
  • Freshworks Inc.
  • Zoho Corp.
  • Pegasystems Inc.
  • Others

The market players are increasingly utilising advanced technologies, integrating AI and ML to enhance their offerings and improve the experience of their clients from diverse industries like retail, healthcare, government and education, and discrete manufacturing, among others.

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2024
Forecast Period 2025-2034
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Component
  • Deployment Mode
  • Enterprise Size
  • Application
  • End Use
Breakup by Component
  • Solutions
  • Services
Breakup by Deployment Mode
  • Cloud
  • On-Premises
Breakup by Enterprise Size
  • Small and Medium Enterprises (SMEs)
  • Large Enterprises
Breakup by Application
  • Sales and Marketing
  • Customer Service
  • Digital Commerce
  • Others
Breakup by End Use
  • BFSI
  • IT and Telecom
  • Retail
  • Healthcare
  • Government and Education
  • Discrete Manufacturing
  • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • IBM Corporation
  • Oracle Corporation
  • SAP SE
  • Microsoft Corporation
  • Salesforce, Inc.
  • Adobe Inc.
  • Infor Inc.
  • Freshworks Inc.
  • Zoho Corp.
  • Pegasystems Inc.
  • Others

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

The market was valued at nearly USD 2.12 billion in 2024.

The market is projected to grow at a CAGR of 12.2% between 2025 and 2034.

The market is assessed to witness a healthy growth in the forecast period to reach around USD 6.12 billion in 2034.

The different components of customer relationship management include solutions and services.

The different enterprise sizes in the market include small and medium enterprises, and large enterprises.

The different segments considered in the market report are cloud and on-premises.

The major applications of customer relationship management include sales and marketing, customer service, and digital commerce, among others.

The key market players are IBM Corporation, Oracle Corporation, SAP SE, Microsoft Corporation, Salesforce, Inc., Adobe Inc., Infor Inc., Freshworks Inc., Zoho Corp., and Pegasystems Inc., among others.

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