Japan Cosmetics Products Market Report and Forecast 2024-2032

Japan Cosmetics Products Market Outlook

The Japan cosmetics products market size was nearly USD 33.34 billion in 2023. The market is estimated to grow at a CAGR of 4.4% during 2024-2032 to reach around USD 49.45 billion by 2032.

Key Trends in the Market

The cosmetics industry refers to a sector that encompasses the manufacturing and selling of cosmetic products. Some popular cosmetic products include perfumes, oral cosmetic products, skincare, make-up, toiletries, and hair care, among others. The cosmetic sector is dynamic, innovative, and lucrative, and is one of the fastest-growing industries in the world.

• One of the major Japan cosmetics products market trends is the increasing inclination of consumers towards organic and non-toxic cosmetic products. Nowadays, consumers are making conscious choices by opting for cosmetic products that are non-toxic, organic, and free from chemicals, sulphates, and parabens. Moreover, growing concerns regarding safety, authenticity, and health, coupled with rising environmental consciousness, are boosting the demand for organic and natural cosmetic products in Japan.

• The Japan cosmetics products market demand is being supported by the growing usage of cosmetics by the male population. The cosmetics and personal care market for men has witnessed a significant surge in recent years, due to evolving societal norms and rising grooming awareness among men.

Cosmetic companies are attempting to capitalise on the trend by manufacturing products catering to men's needs. For instance, in 2022, Shiseido launched Sidekick, a men’s skincare brand, featuring a lotion, cleanser, fabric mask, and moisturiser, aimed at Gen-Z male customers.

• A surge in dermatological disorders due to factors like poor nutrition, hectic schedules, and increasing pollution levels is also favouring the Japan cosmetics products market growth. Dermatologically tested cosmetic products with medicinal properties such as anti-acne, anti-pigmentary, and sun protection are gaining significant popularity in the country.

• The surging trend of J-beauty or Japanese beauty that advocates minimalism, multi-functionality, and shorter beauty regimes is expected to aid the Japan cosmetics products market expansion in the coming years. Japanese cosmetics products like moisturising lipsticks, double cleansing products, and high-coverage foundations are increasingly gaining prominence across the world amid the growing interest in minimal skincare routine.

• The Japan cosmetics products market development is expected to be fuelled by technological advancements and innovations. Key players are incorporating microbiomes such as probiotics and prebiotics into skincare products to support skin health and offer a radiant complexion.

Furthermore, advancements in stem cell technology as well as nanotechnology are expected to boost the development of cosmetics products that can stimulate the production of collagen and promote renewal and regeneration of the skin are expected to propel the market in the coming years.

Market Analysis

Based on product type, the Japan cosmetics products market segmentation includes skin care, hair care, makeup, and fragrance, among others. On the basis of gender, the market is divided into men, women, and unisex.

On the basis of price range, the market is bifurcated into mass and premium. Based on distribution channel, the market is divided into supermarkets and hypermarkets, convenience stores, specialty stores, and online, among others.

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter’s five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the Japan cosmetics products market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.

• Sheseido Co. Ltd. 

• Unilever plc 

• L’Oreal SA  

• Estee Lauder Companies Inc.  

• Procter & Gamble Co.  

• Kao Corp. 

• Beiersdorf AG  

• Koh Gen Do Americas, LLC 

• Mandom Corp. 

• Rohto Pharmaceutical Co., Ltd. (Hada Labo Tokyo) 

• Others

Market Share by Product Type

As per the Japan cosmetics products market analysis, skin care products hold a significant portion of the cosmetics sector. The rising geriatric population in the country is boosting incidences of skin issues, including, acne, pigmentation, skin sagging, sun damage, and wrinkles, among others. This is driving the demand for skincare products that can combat these issues.

Skincare products, including active ingredients like vitamin C, peptides, ceramides, glycolic acid, and SPF (sun protection factor), among others, are also witnessing a surge in demand among the skin-conscious population. Besides, skincare brands in the country are leveraging social media and influencer marketing strategies to promote their products and increase brand exposure.

Market Share by Distribution Channel

Online platforms account for a significant portion of the Japan cosmetics products market share as they can reach a diverse and wider audience base as compared to traditional distribution channels. Nowadays, customers prefer shopping for skincare products through online platforms as they can get wider choice, compare different product prices, and provide benefits like discounts and offers.

The increasing launches of premium and high-quality cosmetic products on online platforms are also propelling the market expansion.

Competitive Landscape

L’Oréal S.A. was founded in 1909 and is headquartered in Paris. It is a French personal care company that deals in the cosmetics, skincare, hair care, and body care segments. Some of its renowned brands are Garnier, Maybelline New York, Mixa, and Magic Mask, among others.

Unilever plc was founded in 1929 and is headquartered in the UK. It is a British multinational company that deals in more than 190 consumer brands in 400 countries. The company offers a wide range of products, including Lux, Rexona, Sunsilk, Vaseline, and more.

Estee Lauder Companies Inc. is an American multinational cosmetics company. It manufactures makeup, skincare, haircare, and perfume. Some of its subsidiaries Aveda, Bobbi Brown Cosmetics, Clinique, Tom Ford Beauty, and Too Faced, among others.

Other Japan cosmetics products market players include Sheseido Co. Ltd., Procter & Gamble Co., Kao Corp., Beiersdorf AG, Koh Gen Do Americas, LLC, Mandom Corp., and Rohto Pharmaceutical Co., Ltd. (Hada Labo Tokyo), among others.

Key Highlights of the Report