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Italy Ski Market Size, Share, Growth, Trends, Analysis: By Product: Skis and Poles, Ski Boots, Ski Protective Gear and Accessories; By Distribution Channel: Online, Offline; Regional Analysis; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis, Key Indicators for Demand, Key Indicators of Price; Competitive Landscape; 2024-2032
Italy Ski Market Size
The Italy ski market is projected to grow at a CAGR of 1.6% between 2024 and 2032. The market is being driven by the robust growth of the tourism sector in the country.
| Italy Ski Market Report Summary | Description | Value |
| Base Year | USD Million | 2023 |
| Historical period | USD Million | 2018-2023 |
| Forecast Period | USD Million | 2024-2032 |
| Market Size 2023 | USD Million | XX |
| Market Size 2032 | USD Million | XX |
| CAGR 2018-2023 | Percentage | XX% |
| CAGR 2024-2032 | Percentage | 1.6% |
| CAGR 2024-2032 - Market by Region | Lombardy | 2.1% |
| CAGR 2024-2032 - Market by Type | Skis and Poles | 1.8% |
| CAGR 2024-2032 - Market by End Use | Online | 2.4% |
| Market Share by Region 2023 | Veneto | XX% |
Italy Ski Market Outlook
- The emergence of independent-label brands that produce personalised skiing accessories is expected to drive the market growth.
- An increasing number of skiing brands are collaborating with fashion designers to produce limited-edition ski collections of skiing apparel.
- Coordinated ski wear is expected to witness a surge in sales among skiing enthusiasts over the forecast period.
Italy Ski Market Growth
Sustainable manufacturers of skiing apparel and accessories are adopting eco-friendly materials like organic cotton, recycled polyester, and plant-based insulation materials to cater to evolving consumer demand. Besides, striking geometric patterns and bold designs inspired by the natural world are injecting individuality and vibrancy into different skiing apparel. The choice of yellow colour, which boosts people’s visibility on snow-covered slopes, has become highly popular among ski jacket manufacturers. Pastel colours (especially mint) have also garnered increasing consumer appeal due to their soothing shades, which provide a delightful contrast against snow-covered peaks.
In 2023-24, Italy received nearly 134 million international travellers, which was a year-on-year growth of 13.4%. The Italy market for ski contributes to 0.5% of the national GDP growth while reporting an annual turnover of EUR 11 billion. As per the International Report on Snow and Mountain Tourism 2022, Italy is home to 220 ski resorts, which puts it in the third position after the USA and France globally. It is also a global leader in artificial snowmaking, which leads to the expansion of the ski resort industry and contributes to the economic development of its mountainous communities. Technological innovations that preserve artificial snow and fight the impact of climate change are expected to contribute to the market growth in the coming years.
Italy Ski Industry Segmentation
Italy Ski Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
| CAGR 2024-2032 - Market by | Type |
| Skis and Poles | 1.8% |
| Ski Boots | XX% |
| Ski Protective Gear and Accessories | XX% |
Market Breakup by Product
- Skis and Poles
- Ski Boots
- Ski Protective Gear and Accessories
| CAGR 2024-2032 - Market by | End Use |
| Online | 2.4% |
| Offline | XX% |
Market Breakup by Distribution Channel
- Online
- Offline
| CAGR 2024-2032 - Market by | Region |
| Lombardy | 2.1% |
| Lazio | 1.7% |
| Veneto | XX% |
| Emilia-Romagna | XX% |
| Others | XX% |
Market Breakup by Region
- Lombardy
- Lazio
- Veneto
- Emilia-Romagna
- Piedmont
- Tuscany
- Others
Italy Ski Market Share
Based on region, the market can be segmented into Lombardy, Lazio, Veneto, Emilia-Romagna, Piedmont, and Tuscany, among others. Over the forecast period of 2024-2032, Lombardy and Lazio are projected to grow at a CAGR of 2.1% and 1.7%, respectively, due to the increasing influx of tourists and the anticipated growth of the ski resort industry.
Leading Companies in the Italy Ski Market
Major ski manufacturers are expected to focus on establishing their stores in regions like Livigno, Cormayeur, Cervinia, and Val Gardena to enhance product sales and provide home door delivery services.
- Rossignol Group
- Black Crows
- Salomon SAS
- HEAD Sport GmbH
- Atomic Austria GmbH
- Fischer Sports GmbH
- K2 Sports Europe GmbH
- Marker Dalbello Völkl (International) GmbH
- ELAN Ltd.
- Amer Sports Corporation
- Others
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Product |
|
| Breakup by Distribution Channel |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Europe Ski Market Overview
8.1 Key Industry Highlights
8.2 Europe Ski Historical Market (2018-2023)
8.3 Europe Ski Market Forecast (2024-2032)
9 Italy Ski Market Overview
9.1 Key Industry Highlights
9.2 Italy Ski Historical Market (2018-2023)
9.3 Italy Ski Market Forecast (2024-2032)
10 Italy Ski Market by Product
10.1 Skis and Poles
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Ski Boots
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Ski Protective Gear and Accessories
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
11 Italy Ski Market by Distribution Channel
11.1 Online
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Offline
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
12 Italy Ski Market by Region
12.1 Lombardy
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Lazio
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Veneto
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Emilia-Romagna
12.4.1 Historical Trend (2018-2023)
12.4.2 Forecast Trend (2024-2032)
12.5 Piedmont
12.5.1 Historical Trend (2018-2023)
12.5.2 Forecast Trend (2024-2032)
12.6 Tuscany
12.6.1 Historical Trend (2018-2023)
12.6.2 Forecast Trend (2024-2032)
12.7 Others
13 Market Dynamics
13.1 SWOT Analysis
13.1.1 Strengths
13.1.2 Weaknesses
13.1.3 Opportunities
13.1.4 Threats
13.2 Porter’s Five Forces Analysis
13.2.1 Supplier’s Power
13.2.2 Buyer’s Power
13.2.3 Threat of New Entrants
13.2.4 Degree of Rivalry
13.2.5 Threat of Substitutes
13.3 Key Indicators for Demand
13.4 Key Indicators for Price
14 Competitive Landscape
14.1 Market Structure
14.2 Company Profiles
14.2.1 Rossignol Group
14.2.1.1 Company Overview
14.2.1.2 Product Portfolio
14.2.1.3 Demographic Reach and Achievements
14.2.1.4 Certifications
14.2.2 Black Crows
14.2.2.1 Company Overview
14.2.2.2 Product Portfolio
14.2.2.3 Demographic Reach and Achievements
14.2.2.4 Certifications
14.2.3 Salomon SAS
14.2.3.1 Company Overview
14.2.3.2 Product Portfolio
14.2.3.3 Demographic Reach and Achievements
14.2.3.4 Certifications
14.2.4 HEAD Sport GmbH
14.2.4.1 Company Overview
14.2.4.2 Product Portfolio
14.2.4.3 Demographic Reach and Achievements
14.2.4.4 Certifications
14.2.5 Atomic Austria GmbH
14.2.5.1 Company Overview
14.2.5.2 Product Portfolio
14.2.5.3 Demographic Reach and Achievements
14.2.5.4 Certifications
14.2.6 Fischer Sports GmbH
14.2.6.1 Company Overview
14.2.6.2 Product Portfolio
14.2.6.3 Demographic Reach and Achievements
14.2.6.4 Certifications
14.2.7 K2 Sports Europe GmbH
14.2.7.1 Company Overview
14.2.7.2 Product Portfolio
14.2.7.3 Demographic Reach and Achievements
14.2.7.4 Certifications
14.2.8 Marker Dalbello Völkl (International) GmbH
14.2.8.1 Company Overview
14.2.8.2 Product Portfolio
14.2.8.3 Demographic Reach and Achievements
14.2.8.4 Certifications
14.2.9 ELAN Ltd.
14.2.9.1 Company Overview
14.2.9.2 Product Portfolio
14.2.9.3 Demographic Reach and Achievements
14.2.9.4 Certifications
14.2.10 Amer Sports Corporation
14.2.10.1 Company Overview
14.2.10.2 Product Portfolio
14.2.10.3 Demographic Reach and Achievements
14.2.10.4 Certifications
14.2.11 Others
15 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Europe Ski Market: Key Industry Highlights, 2018 and 2032
2. Italy Ski Market: Key Industry Highlights, 2018 and 2032
3. Italy Ski Historical Market: Breakup by Product (USD Million), 2018-2023
4. Italy Ski Market Forecast: Breakup by Product (USD Million), 2024-2032
5. Italy Ski Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
6. Italy Ski Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
7. Italy Ski Historical Market: Breakup by Region (USD Million), 2018-2023
8. Italy Ski Market Forecast: Breakup by Region (USD Million), 2024-2032
9. Italy Ski Market Structure
Key Questions Answered in the Report
The market is projected to grow at a CAGR of 1.6% between 2024 and 2032.
The different products in the market are skis and poles, ski boots, and ski protective gear and accessories.
The different distribution channels in the market are online and offline.
The different regions covered in the market report are Lombardy, Lazio, Veneto, Emilia-Romagna, Piedmont, and Tuscany, among others.
The key market players are Rossignol Group, Black Crows, Salomon SAS, HEAD Sport GmbH, Atomic Austria GmbH, Fischer Sports GmbH, K2 Sports Europe GmbH, Marker Dalbello Völkl (International) GmbH, ELAN Ltd., Amer Sports Corporation, among others.
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