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Report Overview

2024

Base Year

2018-2024

Historical Year

2025-2034

Forecast Year

Italy Ski Market Size

The Italy ski market is projected to grow at a CAGR of 1.6% between 2025 and 2034. The market is being driven by the robust growth of the tourism sector in the country.

Italy Ski Market Report Summary Description Value
Base Year USD Million 2023
Historical period USD Million 2018-2024
Forecast Period USD Million 2025-2034
Market Size 2024 USD Million XX
Market Size 2034 USD Million XX
CAGR 2018-2024 Percentage XX%
CAGR 2025-2034 Percentage 1.6%
CAGR 2025-2034 - Market by Region Lombardy 2.1%
CAGR 2025-2034 - Market by Type Skis and Poles 1.8%
CAGR 2025-2034 - Market by End Use Online 2.4%
Market Share by Region 2023 Veneto XX%

Italy Ski Market Outlook

  • The emergence of independent-label brands that produce personalised skiing accessories is expected to drive the market growth.
  • An increasing number of skiing brands are collaborating with fashion designers to produce limited-edition ski collections of skiing apparel.
  • Coordinated ski wear is expected to witness a surge in sales among skiing enthusiasts over the forecast period.

Italy Ski Market Growth

Sustainable manufacturers of skiing apparel and accessories are adopting eco-friendly materials like organic cotton, recycled polyester, and plant-based insulation materials to cater to evolving consumer demand. Besides, striking geometric patterns and bold designs inspired by the natural world are injecting individuality and vibrancy into different skiing apparel. The choice of yellow colour, which boosts people’s visibility on snow-covered slopes, has become highly popular among ski jacket manufacturers. Pastel colours (especially mint) have also garnered increasing consumer appeal due to their soothing shades, which provide a delightful contrast against snow-covered peaks.

In 2023-24, Italy received nearly 134 million international travellers, which was a year-on-year growth of 13.4%. The Italy market for ski contributes to 0.5% of the national GDP growth while reporting an annual turnover of EUR 11 billion. As per the International Report on Snow and Mountain Tourism 2022, Italy is home to 220 ski resorts, which puts it in the third position after the USA and France globally.  It is also a global leader in artificial snowmaking, which leads to the expansion of the ski resort industry and contributes to the economic development of its mountainous communities. Technological innovations that preserve artificial snow and fight the impact of climate change are expected to contribute to the market growth in the coming years.

Italy Ski Market

Italy Ski Industry Segmentation

Italy Ski Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:

CAGR 2025-2034 - Market by Type
Skis and Poles 1.8%
Ski Boots XX%
Ski Protective Gear and Accessories XX%

Market Breakup by Product

  • Skis and Poles
  • Ski Boots
  • Ski Protective Gear and Accessories
CAGR 2025-2034 - Market by End Use
Online 2.4%
Offline XX%

Market Breakup by Distribution Channel

  • Online
  • Offline
CAGR 2025-2034 - Market by Region
Lombardy 2.1%
Lazio 1.7%
Veneto XX%
Emilia-Romagna XX%
Others XX%

Market Breakup by Region

  • Lombardy
  • Lazio
  • Veneto
  • Emilia-Romagna
  • Piedmont
  • Tuscany
  • Others

Italy Ski Market Share

Based on region, the market can be segmented into Lombardy, Lazio, Veneto, Emilia-Romagna, Piedmont, and Tuscany, among others. Over the forecast period of 2025-2034, Lombardy and Lazio are projected to grow at a CAGR of 2.1% and 1.7%, respectively, due to the increasing influx of tourists and the anticipated growth of the ski resort industry.

Leading Companies in the Italy Ski Market

Major ski manufacturers are expected to focus on establishing their stores in regions like Livigno, Cormayeur, Cervinia, and Val Gardena to enhance product sales and provide home door delivery services.

  • Rossignol Group
  • Black Crows
  • Salomon SAS
  • HEAD Sport GmbH
  • Atomic Austria GmbH
  • Fischer Sports GmbH
  • K2 Sports Europe GmbH
  • Marker Dalbello Völkl (International) GmbH
  • ELAN Ltd.
  • Amer Sports Corporation
  • Others

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2024
Forecast Period 2025-2034
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Product
  • Distribution Channel
  • Region
Breakup by Product
  • Skis and Poles
  • Ski Boots
  • Ski Protective Gear and Accessories
Breakup by Distribution Channel
  • Online
  • Offline
Breakup by Region
  • Lombardy
  • Lazio
  • Veneto
  • Emilia-Romagna
  • Piedmont
  • Tuscany
  • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Rossignol Group
  • Black Crows
  • Salomon SAS
  • HEAD Sport GmbH
  • Atomic Austria GmbH
  • Fischer Sports GmbH
  • K2 Sports Europe GmbH
  • Marker Dalbello Völkl (International) GmbH
  • ELAN Ltd.
  • Amer Sports Corporation
  • Others

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

The market is projected to grow at a CAGR of 1.6% between 2025 and 2034.

The different products in the market are skis and poles, ski boots, and ski protective gear and accessories.

The different distribution channels in the market are online and offline.

The different regions covered in the market report are Lombardy, Lazio, Veneto, Emilia-Romagna, Piedmont, and Tuscany, among others.

The key market players are Rossignol Group, Black Crows, Salomon SAS, HEAD Sport GmbH, Atomic Austria GmbH, Fischer Sports GmbH, K2 Sports Europe GmbH, Marker Dalbello Völkl (International) GmbH, ELAN Ltd., Amer Sports Corporation, among others.

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