Italy Retail Market Size, Share and Growth Analysis Report - Forecast Trends and Outlook (2025-2034)

Italy Retail Market Growth

Large shopping centres have witnessed a decline in the availability of vacant spaces since 2019, while medium-size assets have mostly witnessed no changes. Since January 2023, over 110 stores have been opened across Italy, of which shops related to clothing and accessories comprise a share of 41%. The average consumer footfall has improved by nearly 15% from 2022 while recording a slight year-on-year increase in Q1 2024. Average consumer spending has recovered to EUR 25.4 from 2019, with restaurants and personal care goods recording significant spending. Moreover, consumer spending on clothes has increased by nearly 19% year-on-year, indicating significant consumer appeal for fashionable items.

In Q1 2024, Italy’s retail sector attracted investments worth $110 million, which is five times greater than the amount received in Q1 2023. A total of 8 out-of-town transactions were also completed. Over the forecast period, investors are expected to bolster their spending on luxury and tourist destinations, thereby driving the market growth.

In Q1 2024, nearly 68% of all investments in Italy’s market were provided by foreign investors, with a huge focus on its northern regions. The landscape of the Italy market for retail suggests that prime net yields of shopping centres and retail warehouses surged by 7.25% and 3.75%, respectively, in Q1 2024. This creates a favourable outlook for market expansion.

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Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Key Trends and Development

Italy Retail Market Trends

There is a rising integration of augmented and virtual reality (AR/VR) in retail and e-commerce stores to facilitate virtual try-ons, improve store performance and employee productivity, generate interactive content to deliver exceptional customer experiences and streamline supply chain operations.

Innovative technologies support retailers to analyse customer movement within stores, optimise layouts for maximum sales and engagement, offer targeted promotions and personalised recommendations to customers, and gain insights into inventory levels and seasonal trends. Besides, increasing interest in mobile shopping and the booming m-commerce landscape are prompting e-commerce companies to adopt AR, voice shopping, and data-driven personalised communication for improving user experiences.

Italy Retail Industry Segmentation

Italy Retail Market Share

Based on region, the market is segmented into the North-West Region, the North-East Region, the Central Region, And the South Region. Over the forecast period of 2025-2034, the North-West region is estimated to grow at a CAGR of 3.2% as retailers in the region expand their presence.

Leading Companies in the Italy Retail Market

Major food and beverage companies in the market are bolstering their investments in sustainable sourcing of ingredients and reducing the salt, fat, and sugar content of their products, which is expected to drive the market expansion.

• CONAD
• Unieuro SPA
• Amazon.com, Inc.
• Euronics International
• Amplifon SpA
• Zalando SE
• SELEX Gruppo Commerciale Srl
• Coop
• Carrefour Group
• Esselunga SpA
• Others

The comprehensive report looks into the macro and micro aspects of the market. The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.