The Italy portable generator market was valued at USD 114.47 Million in 2025. The industry is expected to grow at a CAGR of 4.90% during the forecast period of 2026-2035 to attain a valuation of USD 184.69 Million by 2035.
Base Year
Historical Period
Forecast Period
According to industry reports, in 2019, Italy accounted for 4,87,000 companies in construction and related industries, boosting demand for portable generators for constant power supply.
Italy is one of the most famous travel destinations around the globe, which drives the demand for portable generators for outdoor activities.
In April 2024, Atlas Copco launched a brand-new range of portable nitrogen generators. These generators are a steady source of pure nitrogen.
Compound Annual Growth Rate
4.9%
Value in USD Million
2026-2035
*this image is indicative*
The market for portable generators is set for an upward trajectory owing to a variety of factors including frequent power disruption, demand for continuous power supply, extreme weather conditions, and rapid development in technology. Additionally, there is a growing demand for fuel-efficient and renewable power generation in the country, which is a key trend of Italy portable generator market.
Moreover, among the several European countries, Italy is experiencing a construction boom with the highest growth. This has propelled the demand for portable generators as a standby power source to facilitate the smooth conduct of operations and related activities in remote areas devoid of constant electricity supply. Also, the installation of portable generators is flexible and highly cost-effective for construction companies. Furthermore, Italy is one of the most preferred travel destinations in the world making it a hub for extensive outdoor activities such as camping, hiking, and recreational events that need an external power supply which is effectively provided by portable generators.
Growing emphasis on lower-emission generators to protect the environment and reduce pollution levels is another factor driving the growth of Italy portable generator industry. Thus, prominent market players are striving to develop sustainable options to meet consumer demands. For instance, portable solar generators are gaining popularity due to lower dependence on fossil fuels, reduction in noise pollution, and zero emissions among others, which has empowered rural and remote areas and impacted market growth.
The growing urban population, frequent power outages, and the growing demand for eco-friendly as well as dual fuel generators are accelerating the Italy portable generator market value.
The rising urban population in the country is leading to an increase in per capita electricity consumption, thereby propelling the growth of Italy portable generator market. According to the World Bank, the country’s urban population accounted for 72% of Italy’s total population in 2023. The share is expected to increase in the coming years, raising the demand for uninterrupted electricity supply, and further propelling market growth.
Increased energy consumption for cooling and frequent storms often results in city blackouts within Italy raising the requirement for an efficient alternative power backup source. This has raised the demand for portable generators across Italy’s residential, commercial, and industrial settings. As Italy continues to battle power outages throughout the forecast period, the demand for portable generators will continue to peak.
Growing concerns about environmental sustainability are increasing the demand for renewable-energy-based portable generators, powered by solar, wind, and biofuel sources. Key players are investing in this domain eyeing future growth in the market. For instance, EcoFlow Europe, a major supplier of eco-friendly portable generators in Italy has developed a highly efficient and low-power-consuming range of solar generators ideal for meeting the growing electricity demand of the Italian population.
Dual fuel generators are highly preferred by buyers owing to the flexible and economical power consumption they offer. Major brands such as Ecoflow and Generac have introduced efficient dual-fuel generators aiming for an increase in their revenue growth. For instance, the newly launched Generac GP7500E Dual Fuel portable generator which easily switches from gasoline to liquid propane fuel with just the turn of a dial has witnessed immense success in Italy since its launch through Pramac which was acquired by Generac a few years ago.
“Italy Portable Generator Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Fuel Type
Market Breakup by Power Rating
Market Breakup by Application
Based on application, the market is primarily divided into residential, commercial, industrial and infrastructure. The residential sector holds a dominant position as small portable generators are largely deployed in houses and carried by families during travels because they are considered the primary sources of electricity and are kept as backup power sources in case of power outages due to weather conditions, construction, or other external factors.
Market players are focusing on innovative product launches as a key growth strategy to achieve a significant portable generator industry share.
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The market is estimated to grow at a CAGR of 4.90% between 2026 and 2035.
The major drivers include the demand for an uninterrupted power supply, unpredictable weather pattern and advancements in technology.
The key trends in the market include a rise in construction and outdoor activities, demand for lower-emission generators, and rising demand for portable generators from the residential sector.
The various applications include include residential, commercial, industrial, and infrastructure.
The major players in the market are Atlas Copco AB, Caterpillar Inc., Siemens AG, Cummins Inc., Yanmar Holdings Co., Ltd. (Himoinsa S.L.), Generac Holdings Inc., Honda Motor Co. Ltd., Wacker Neuson SE, among others.
In 2025, the market attained a value of nearly USD 114.47 Million.
The market is estimated to witness a healthy growth in the forecast period of 2026-2035 to reach about USD 184.69 Million by 2035.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Fuel Type |
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| Breakup by Power Rating |
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| Breakup by Application |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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