Reports
Reports
Sale
The Italy diaper market size is projected to grow at a CAGR of 4.8% between 2024 and 2032.
Italy accounts for 12.3% of the total the total European Union economy, having a population of 58.7 million as of 2024. Increased education and hygiene awareness among people contributes to awareness of the benefits of using disposable diapers. With increasing household income and a busy schedule of individuals in this country, there is an increase in spending on essential goods, thus, contributing to the Italy diaper market growth.
With the introduction of policies like structural reforms and low tax breaks for low and middle-income earners, more disposable income in households is contributing to more spending on hygiene among lower-income households, boosting the demand for diapers in Italy.
April 2024
New designs were launched by P&G Pampers in collaboration with Bluey with its dual leak guard barrier and extra absorbent channel.
March 2024
Essity has been recognized for its leadership in sustainability by the global non-profit environmental organization CDP for the fifth consecutive year.
September 2023
Goodnites was declared a winner in Good Housekeeping 2023 in the Diapering Dynamos category. for offering discreet, absorbent products specifically designed to comfortably fit.
August 2023
Paul Hartmann AG was nominated for the German Sustainability Award for its sustainable corporate governance for its successful combination of ecological, economic, and social progress.
Skin comfort and wellness
Companies are starting to incorporate breathable materials with rash-minimising lotion in diapers, e mphasizing baby skin health more. Allowing a better experience for the baby and parents as well.
Advance leak technology
With the changing priorities of parents to keep their babies dry, diaper companies are constantly innovating to improve leak protection through better core design and absorbent materials.
Pull-up diapers
Pant-style diapers are becoming increasingly popular as they offer better flexibility to mobile toddlers and are more convenient for parents as they are easier to wear in and out.
Reusability
They are gaining popularity among environmentally conscious parents as they are eco-friendly, provide better breathability, reduce chemical exposure to infants, and improve the skin health of babies.
There is a growing demand for options that can provide older individuals with greater flexibility in their day-to-day activities. With the rise in household income and the ageing population, disposable diapers are becoming more popular in high-income countries due to their convenience for older adults. This has contributed to the growth of the adult diaper market in Italy.
Moreover, parents are increasingly recognising the health risks associated with not using diapers and are seeking alternatives that prioritize infant hygiene and prevent skin issues. With the increase in dual-income households, there is also a demand for more convenient baby care solutions that allow parents to choose organic and sustainable products. This has contributed to the growth of the diaper market in Italy.
Italy Diaper Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type
Market Breakup by Distribution Channel
Market Breakup by Region
The Italy diaper market growth is being driven by an increase in individual income, leading to a greater focus on hygiene and convenience in daily activities.
With higher absorbency and simplicity, disposable diapers are the most often used and readily available option on the market. They cater to working parents who are searching for more convenient options for their babies.
Companies are starting to focus more on cloth and biodegradable diapers to contribute towards sustainability. Reusable cloth diapers provide better skin protection for the baby as they do not contain any harmful chemicals.
Adult diapers focus on flexibility and absorption. Companies offer pad, flat, and pant types. Pant-style diapers are popular as they are flexible and convenient for daily activities.
Italy diaper market share is being boosted by the availability of diapers through online sales channels, as these allow consumers to compare schemes offered by different countries.
There is a rapid change in the distribution channel due to the increase in internet penetration in the country, with the option to return if there is any issue with the product, which contributes to the rapid adoption of this sales channel.
However, when purchasing large quantities and faced with numerous choices, hypermarkets and supermarkets emerge as the ultimate destinations, providing a wide range of brands in one place. Additionally, they offer the opportunity to redeem coupons, allowing consumers to physically inspect the products. All these options available to the user contribute to the Italy diaper market growth.
Market players are driving Italian diaper market growth is fuelled by organic diapers made with wood pulp at competitive pricing and offering additional features such as high absorbency and leak protection.
Procter & Gamble, established in 1837 with its headquarters in Ohio, offers a wide variety of consumer products focusing on personal care, hygiene, and cleaning products.
Hartmann Group was founded in 1818 and headquartered in Germany. It specialises in healthcare and hygiene products, including disposable incontinence briefs, pads, skincare solutions, and surgical sets.
Ontex BV, which was formed in 1979 with its headquarters in Belgium, specialises in hygiene and personal care products for adults and babies.
Abena A/S was established in Denmark in 1953 as a leading provider of healthcare and hygiene products, serving over 80 countries with a focus on sustainability and innovation.
Other Italy diaper market key players are Kimberly-Clark Corporation, and Essity AB among others.
The diaper market in Italy is growing rapidly across different regions, with higher-income regions showing a greater focus on health, hygiene, and wellness. The government's increased spending on health has led to greater awareness among people about the benefits of using disposable diapers.
According to the United Nations Population Fund, a significant percentage of Italy's population, 25% as of 2024, is aged 65 and above. This growing adult population has contributed to the growth of the adult diaper market in the region due to bladder problems. The rise in income, hectic schedules, and increased awareness about sustainability have also contributed to the Italy diaper market growth.
REPORT FEATURES | DETAILS |
Base Year | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
Breakup by Product Type |
|
Breakup by Distribution Channel |
|
Breakup by Region |
|
Market Dynamics |
|
Competitive Landscape |
|
Companies Covered |
|
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Europe Diapers Market Overview
8.1 Key Industry Highlights
8.2 Europe Diapers Historical Market (2018-2023)
8.3 Europe Diapers Market Forecast (2024-2032)
8.4 Europe Diapers Market Share by Country
8.4.1 United Kingdom
8.4.2 Germany
8.4.3 Italy
8.4.4 France
8.4.5 Others
9 Italy Diapers Market Overview
9.1 Key Industry Highlights
9.2 Italy Diapers Historical Market (2018-2023)
9.3 Italy Diapers Market Forecast (2024-2032)
10 Italy Diapers Market by Product Type
10.1 Baby Diaper
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.1.3 Breakup by Type
10.1.3.1 Disposable Diapers
10.1.3.2 Training Diapers
10.1.3.3 Cloth Diapers
10.1.3.4 Swim Pants
10.1.3.5 Biodegradable Diapers
10.2 Adult Diaper
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.2.3 Breakup by Type
10.2.3.1 Pad Type
10.2.3.2 Flat Type
10.2.3.3 Pant Type
11 Italy Diapers Market by Distribution Channel
11.1 Hypermarkets/Supermarkets
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Pharmacies
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Convenience Stores
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 Online Channels
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Others
12 Italy Diapers Market by Region
12.1 North-West
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 North-East
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Central
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 South
12.4.1 Historical Trend (2018-2023)
12.4.2 Forecast Trend (2024-2032)
13 Market Dynamics
13.1 SWOT Analysis
13.1.1 Strengths
13.1.2 Weaknesses
13.1.3 Opportunities
13.1.4 Threats
13.2 Porter’s Five Forces Analysis
13.2.1 Supplier’s Power
13.2.2 Buyer’s Power
13.2.3 Threat of New Entrants
13.2.4 Degree of Rivalry
13.2.5 Threat of Substitutes
13.3 Key Indicators of Demand
13.4 Key Indicators of Price
14 Competitive Landscape
14.1 Market Structure
14.2 Company Profiles
14.2.1 Procter & Gamble Company
14.2.1.1 Company Overview
14.2.1.2 Product Portfolio
14.2.1.3 Demographic Reach and Achievements
14.2.1.4 Certifications
14.2.2 Kimberly-Clark Corporation
14.2.2.1 Company Overview
14.2.2.2 Product Portfolio
14.2.2.3 Demographic Reach and Achievements
14.2.2.4 Certifications
14.2.3 Essity AB
14.2.3.1 Company Overview
14.2.3.2 Product Portfolio
14.2.3.3 Demographic Reach and Achievements
14.2.3.4 Certifications
14.2.4 PAUL HARTMANN Middle East FZE
14.2.4.1 Company Overview
14.2.4.2 Product Portfolio
14.2.4.3 Demographic Reach and Achievements
14.2.4.4 Certifications
14.2.5 Ontex BV
14.2.5.1 Company Overview
14.2.5.2 Product Portfolio
14.2.5.3 Demographic Reach and Achievements
14.2.5.4 Certifications
14.2.6 Abena A/S
14.2.6.1 Company Overview
14.2.6.2 Product Portfolio
14.2.6.3 Demographic Reach and Achievements
14.2.6.4 Certifications
14.2.7 Others
15 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Europe Diapers Market: Key Industry Highlights, 2018 and 2032
2. Italy Diapers Market: Key Industry Highlights, 2018 and 2032
3. Italy Diapers Historical Market: Breakup by Product Type (USD Million), 2018-2023
4. Italy Diapers Market Forecast: Breakup by Product Type (USD Million), 2024-2032
5. Italy Diapers Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
6. Italy Diapers Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
7. Italy Diapers Historical Market: Breakup by Region (USD Million), 2018-2023
8. Italy Diapers Market Forecast: Breakup by Region (USD Million), 2024-2032
9. Italy Diapers Market Structure
The market is projected to grow at a CAGR of 4.8% between 2024 and 2032.
Skin comfort, wellness, advanced leak technology, pull-up design and reusability are major factors driving the market.
The key players are Procter & Gamble, Kimberly-Clark, Essity AB, Hartmann Group, Ontex BV and Abena A/S, among others.
Based on type diaper market is divided into baby and adult diapers.
Based on distribution channels, the diaper market is subdivided into hypermarkets/supermarkets, pharmacies, convenience stores, online channels, and others.
Based on region, the market is divided into the North-West, North-East, Central, and South.
Mini Report
Single User License
Five User License
Corporate License
Any Question? Speak With An Analyst
View A Sample
Did You Miss Anything, Ask Now
Right People
We are technically excellent, strategic, practical, experienced and efficient; our analysts are hand-picked based on having the right attributes to work successfully and execute projects based on your expectations.
Right Methodology
We leverage our cutting-edge technology, our access to trusted databases, and our knowledge of the current models used in the market to deliver you research solutions that are tailored to your needs and put you ahead of the curve.
Right Price
We deliver in-depth and superior quality research in prices that are reasonable, unmatchable, and shows our understanding of your resource structure. We, additionally, offer attractive discounts on our upcoming reports.
Right Support
Our team of expert analysts are at your beck and call to deliver you optimum results that are customised to meet your precise needs within the specified timeframe and help you form a better understanding of the industry.