Italy Cosmetics Market Report and Forecast 2024-2032

Italy Cosmetics Market Outlook

The Italy cosmetics market size reached USD 12.80 billion in 2023. The market is expected to grow at a CAGR of 3.36% between 2024 and 2032, reaching USD 17.16 billion by 2032.

Key Takeaways:

• As per the Cosmetic Italia Statistics Department, exports continued to show significant growth potential in cosmetics, reaching a value of €4,800 million.

• The Italian beauty sector employs 35,000 individuals, and the cosmetic supply chain in Italy encompasses 200,000 employees across 123,000 firms.

• Brands are innovating with sustainable ingredients in the product formulation to cater to the growing demand for diversified products.

Skin and sun care products drive the Italy cosmetics market growth with formulations like moisturizers, serums, and creams enriched with retinol, hyaluronic acid, and antioxidants.

These components aid in diminishing wrinkles, fine lines, and age spots, enhancing skin's youthful glow. Skin and sun care products in the cosmetics market provide essential protection against UV damage, preventing sunburn and premature ageing. They offer anti-ageing benefits, hydration, acne treatment, and sensitivity care. New specialized treatments target skin concerns, promoting overall well-being with personalized regimens.

In October 2023, E.l.f.'s chief marketing officer facilitated the beauty brand's expansion into Italy through Douglas. After establishing an online presence, E.l.f. expanded to 105 Douglas stores, driven by consumer demand.

Hair care products in the cosmetics market are vital for maintaining healthy hair and catering to diverse hair types. They allow for versatile styling, repair damage from styling and the environment, and prioritize scalp health with specialized treatments. Colour protection products also preserve vibrancy, meeting various hair needs.

Market Segmentation

Italy Cosmetics Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Product

• Hair Care

• Skin and Sun Care

• Fragrances and Deodrants

• Makeup and Color Cosmetics

• Others

Market Breakup by Gender

• Men

• Women

• Unisex

Market Breakup by Price Range

• Mass

• Premium

Market Breakup by Distribution Channel

• Supermarkets/Hypermarkets

• Specialty Stores

• Online Channels

• Others

Market Breakup by Region

• North-West

• North-East

• Central

• South

The Italy cosmetics market key players are Lush Limited, L’Oréal S.A., The Estée Lauder Companies Inc., Beiersdorf AG, Kao Corporation, Christian Dior Couture SA, Revlon, Inc., Shiseido Company, Limited, KIKO SpA and Collistar SpA among others.

Key Highlights of the Report