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Report Overview

2024

Base Year

2018-2024

Historical Year

2025-2034

Forecast Year

Italy Car Rental Market Outlook

The Italy car rental market size reached USD 1.78 billion in 2023. The market is expected to grow at a CAGR of 4.87% between 2024 and 2032, reaching USD 5.54 billion by 2032.

Key Takeaways:

  • In Italy in 2022, total overnight stays were 201 million and total inbound expenditure was USD 44.8 billion.
  • As per the United Nations World Tourism Organization (UNWTO), Italy had 49.8 million overnight visitors in 2022.
  • The companies are competing by expanding their fleet and location of services.

The Italy car rental market growth is boosted by online method of booking

Online modes of booking have also become increasingly popular considering advancements in technology relating to heightened customer service and customer experience. Reservations made via third-party websites, mobile applications and rental websites are online modes of reservation that are considered more convenient in the present day. They provide real-time availability, streamlined payment processes, and flexibility. There is also a rising inclination among consumers towards more sustainable options prompting companies to invest in electric vehicles.

Traditional methods of booking offline include visiting brick-and-mortar offices, utilizing intermediary services, or making reservations via telephone. These approaches offer a personal touch to the process and continue to appeal to segments of the population that prioritize face-to-face interactions.

In the Italy car rental market, several notable trends are shaping the industry landscape. Companies are prioritizing investments in user-friendly interface platforms and mobile applications.

Italy Car Rental Market

Market Segmentation

Italy car rental market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Booking Type

  • Offline
  • Online

Market Breakup by Rental Length Type

  • Short-Term
  • Long-Term

Market Breakup by Application Type

  • Leisure/Tourism
  • Business

Market Breakup by Vehicle Type

  • Luxury/Premium Cars
  • Economy/Budget Cars
  • SUVs
  • MUVs

The Italy car rental market key players are Avis Budget Group Inc., Enterprise Holdings, Inc., Hertz Global Holdings, Inc., Sixt SE, Europcar International S.A.S.U, Sicily by Car S.p.A, and Sunny Cars GmbH among others.

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Booking Type
  • Rental Length Type
  • Application Type
  • Vehicle Type
Breakup by Booking Type
  • Offline
  • Online
Breakup by Rental Length Type
  • Short-Term
  • Long-Term
Breakup by Application Type
  • Leisure/Tourism
  • Business
Breakup by Vehicle Type
  • Luxury/Premium Cars
  • Economy/Budget Cars
  • SUVs
  • MUVs
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • SIXT SE
  • Avis Budget Group, Inc.
  • Hertz Global Holdings Inc.
  • Europcar International S.A.S.U.
  • Enterprise Holdings, Inc.
  • Sicily by Car S.p.A
  • Sunny Cars GmbH
  • Others

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

The market was valued at USD 1.78 billion in 2023.

The market is projected to grow at a CAGR of 4.87% between 2024 and 2032.

The revenue generated from the market is expected to reach USD 5.54 billion in 2032.

The car rental market is categorised according to booking type, which includes online modes of booking and offline modes of booking.

The car rental market key players are Avis Budget Group Inc., Enterprise Holdings, Inc., Hertz Global Holdings, Inc., Sixt SE, Europcar International S.A.S.U, Sicily by Car S.p.A, Sunny Cars GmbH among others.

Based on the end use, the market is divided into leisure/tourism and business.

The market is broken down into luxury/premium cars, economy/budget cars, SUVs and MUVs.

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+1-415-325-5166

63 Fiona Drive, Tamworth, NSW

+61-448-061-727

C130 Sector 2 Noida, Uttar Pradesh 201301

+91-858-608-1494

40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.

+63-287-899-028, +63-967-048-3306

6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London

+44-753-713-2163

193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City

+84-865-399-124