The Italy ATV and UTV market size reached around USD 238.49 Million in 2024. The market is projected to grow at a CAGR of 5.20% between 2025 and 2034 to reach nearly USD 395.94 Million by 2034.
Base Year
Historical Year
Forecast Year
As per industry reports, Italy ranks among the foremost agricultural producers and food processors within the European Union, with the agricultural sector contributing approximately 2% to the nation's GDP.
In 2023, Italy received 57.25 million international tourists, reflecting a remarkable 127% rise in comparison to the year 2020, and thus aiding the Italy ATV and UTV market size.
There is a growing trend towards electric and hybrid ATVs and UTVs driven by environmental concerns and regulatory pressures. These models offer reduced emissions and lower noise levels, making them suitable for a broader range of applications.
Value in USD Million
2025-2034
Italy ATV and UTV Market Outlook
*this image is indicative*
| Italy ATV and UTV Market Report Summary | Description | Value |
| Base Year | USD Million | 2024 |
| Historical Period | USD Million | 2018-2024 |
| Forecast Period | USD Million | 2025-2034 |
| Market Size 2024 | USD Million | 238.49 |
| Market Size 2034 | USD Million | 395.94 |
| CAGR 2018-2024 | Percentage | XX% |
| CAGR 2025-2034 | Percentage | 5.20% |
| CAGR 2025-2034 - Market by Region | North-West Region | 5.7% |
| CAGR 2025-2034 - Market by Region | North-East Region | 5.5% |
| CAGR 2025-2034 - Market by Vehicle Type | UTV | 5.9% |
| CAGR 2025-2034 - Market by Displacement | More Than 800 CC | 5.8% |
| 2024 Market Share by Region | Central Region | 19.3% |
Estimates from the National Association of Building Contractors indicate that investments in the construction sector in Italy experienced a significant increase of 17.6% in 2022, reaching a total of EUR 162.9 billion compared to the previous year. Additionally, data from ISTAT, Italy's national statistics agency, revealed that there were 487,000 companies operating within the construction and related sectors in 2019. ATVs and UTVs serve as essential resources in the construction sector, providing versatility, efficiency, and cost-effectiveness, consequently driving up the Italy ATV and UTV market share. Their capability to traverse challenging terrains, transport materials and personnel, and execute a range of tasks renders them indispensable for contemporary construction endeavours.
Italy's diverse landscapes and thriving tourism sector encourage the utilisation of ATVs and UTVs for adventure tourism. Numerous tourist locations provide rental services for these vehicles, allowing visitors to explore the picturesque rural and mountainous areas. Annually, over 58.3 million tourists flock to Italy, establishing it as the fifth most popular tourist destination globally, leading to Italy ATV and UTV market development. Sicily, the largest island in Italy, features a variety of striking terrains ideal for ATV adventures. Furthermore, there is a growing inclination towards outdoor recreational pursuits, including trail riding, camping, and adventure sports, which enhances the demand for ATVs and UTVs. These vehicles are favoured for their adaptability and ability to traverse different landscapes.
Growing interest in adventure activities, rising trend of customisation, adoption of technological advancements, and shift towards electric models are leading to Italy ATV and UTV market expansion.
Manufacturers are increasingly adding innovative features such as rearview cameras, navigation tools, touchscreens, heating and cooling systems, and adjustable seats, among others, to enhance the comfort of users.
As per Italy ATV and UTV market analysis, advancements in technology are leading to the development of innovative ATVs and UTVs with enhanced efficiency and performance. Innovations such as advanced suspension systems, electronic fuel injection, and digital instrumentation, among others, are also revolutionising user experience and performance.
The deployment of advanced safety technologies such as roll-over protection, stability control, and collision avoidance systems is enhancing the safety of UTVs and ATVs, preventing accidents and protecting riders in challenging terrains.
The development of smart ATVs and UTVs integrated with AI and IoT and connected features such as predictive maintenance, GPS navigation, and remote diagnostics aimed at enhancing the convenience and efficiency of users is aiding the market.
The market in Italy is witnessing an upward trajectory, influenced by several prominent trends. The surge in interest in recreational pursuits, including off-road excursions and motorsports, is propelling the sales of ATVs and UTVs, which are favoured by outdoor enthusiasts. Furthermore, the expanding agricultural sector in rural regions is enhancing the demand for UTVs, given their adaptability and utility in farming, goods transportation, and various other tasks.
As per the Italy ATV and UTV market analysis, ATVs and UTVs within military and defence sectors, are increasingly adopted for their capability to traverse difficult terrains. Additionally, the emphasis on environmentally friendly and electric models is transforming the market, as both consumers and businesses are progressively inclined towards sustainable alternatives.
The EMR’s report titled “Italy AITV and UTV Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:
Market Breakup by Vehicle Type:
Market Breakup by Displacement:
Market Breakup by Power Output:
Market Breakup Fuel Type:
Market Breakup by End Use:
Market Breakup by Region:
| CAGR 2025-2034 - Market by | Region |
| North-West Region | 5.7% |
| North-East Region | 5.5% |
| Central Region | XX% |
| South Region | XX% |
Based on the vehicle type, the market is segmented into ATV and UTV, among others. The UTV segment is projected to grow at a CAGR of 5.9% during the forecast period of 2025-2034. UTVs are built for versatility, boasting durable designs that make them perfect for off-road use, recreational pursuits, and tough jobs. They can carry multiple passengers, provide ample cargo space, and come equipped with advanced safety features, making them excellent choices for agriculture, construction, hunting, and outdoor adventures in rugged terrains.
Major players are focusing on the adoption of electric and hybrid ATVs and UTVs to gain a competitive edge in the Italy ATV and UTV market.
Yamaha Motor Co., Ltd. was established in 1955 and is headquartered in Japan. The company is a leading global player in the manufacturing of motorcycles, marine products, and various motorised equipment, with a strong focus on innovative mobility solutions.
As per Italy ATV and UTV market analysis, Kawasaki Heavy Industries Ltd. was founded in 1896 and ...
Deere & Company was founded in 1837 and is headquartered in Illinois, USA. The company is a t...
Bombardier Recreational Products Inc. was established in 2003 and is headquartered in Quebec, Can...
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other key players in the market are Kubota Corporation, and Hisun Motors Corp., among others.
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2024, the market attained a value of nearly USD 238.49 Million.
The market is assessed to grow at a CAGR of 5.20% between 2025 and 2034.
The market is estimated to witness a healthy growth in the forecast period of 2025-2034 to reach about USD 395.94 Million by 2034.
The major drivers of the market include the wide use of ATVs and UTVs in the recreational sector and their rising application in the agriculture sector.
The key trends aiding the market expansion include the manufacturing of electric ATVs and UTVs and their rising application on construction sites.
The major end uses of the market are agriculture, and sports, among others.
Regions considered in the market are the North-West Region, North-East Region, Central Region, and South Region.
The major players in the market are Yamaha Motor Co., Ltd., Kawasaki Heavy Industries Ltd., Deere & Company, Bombardier Recreational Products Inc., Kubota Corporation, and Hisun Motors Corp., among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2024 |
| Historical Period | 2018-2024 |
| Forecast Period | 2025-2034 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Vehicle Type |
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| Breakup by Displacement |
|
| Breakup by Power Output |
|
| Breakup by Fuel Type |
|
| Breakup by End Use |
|
| Breakup by Region |
|
| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-858-608-1494
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124
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