Global Instant Coffee Market Report and Forecast 2024-2032

Global Instant Coffee Market Outlook

The global instant coffee market attained a value of USD 13.15 billion in 2023. The market is further projected to grow in the forecast period of 2024-2032 at a CAGR of 4.9% to reach USD 20.26 billion by 2032.

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On the basis of type, the spray dried instant coffee dominated the global instant coffee market in 2020 and is estimated to continue its dominance over the forecast period. Spray dried instant coffee is relatively affordable than the freeze dried variant, thus, creating its higher demand among consumers. Based on the packaging, the pouch segment is likely to hold a major market share over the forecast period of 2024-2032. It offers various advantages over other packaging, as they are cost-effective, flexible, light-weighted, and recyclable.

On the basis of the distribution channels, the supermarkets and hypermarkets held the largest segment in 2020. The availability of more shelf-space and a wider choice among a large number of products is attributing to the segment growth. Supermarkets are generally located in the central part of the cities, which in turn attracts more buyers. Regionally, Europe accounted for the majority of the market share in 2020. The expanding middle-class population rise in disposable income, and rapid urbanisation are the factors accentuating the demand for instant coffee in the region.

Properties and Applications

Instant coffee is one of the most widely consumed beverages derived from roasted coffee beans. It enables the consumers to prepare coffee quickly by just pouring hot water into it. In comparison to brewed coffee, instant coffee comprises lower caffeine content and higher amounts of antioxidants. Regular consumption of instant coffee offers many health benefits, such as increasing metabolism, enhancing brain function, and improving liver health. Furthermore, instant coffee is available in granulated, concentrated liquid, and powdered form in sachets or glass jars, thus, are gaining immense popularity, especially among the working population across the globe.

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The global instant coffee market can be broadly segmented on the basis of its packaging type into:

• Jar
• Pouch
• Sachet
• Others

The major coffee types in the global instant coffee market are:

• Spray Dried
• Freeze Dried

Based on the distribution channel, the global instant coffee market is divided into:

• Business-to-Business
• Supermarkets and Hypermarkets
• Independent Retailers
• Departmental Stores
• Online
• Others

The EMR report looks into the regional markets in the global instant coffee market like North America, Europe, the Asia-Pacific, Latin America, and the Middle East and Africa.

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Market Analysis

Instant coffee manufacturers are offering new coffee flavours in the market, such as Italian roast, ginger-bread cookie, cardamom bun, French vanilla, and chocolate caramel to expand their consumer-base. Also, the consumption of premium products is escalating at a rapid pace in emerging markets like the Middle East, South East Asia, and Eastern Europe, on account of growing urbanization, inflating disposable incomes, and altering food patterns of the consumers in these regions. Advancements in technologies for producing higher quality coffee are further expected to strengthen the demand for instant coffee globally. Moreover, single-serve packaging formats are also gaining popularity due to increasing focus on convenience and health-consciousness, which in turn, is creating a positive impact on the market growth. Besides, premiumisation and affordability of instant coffee are likely to drive the market growth in the coming years. However, the use of acrylamide in instant coffee, associated with a number of adverse health effects, is projected to impede the global instant coffee market.

Competitive Landscape

The report gives a detailed analysis of the following key players in the global instant coffee market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

• Nestlé 
• Starbucks Corporation
• KRAFT Foods
• Tata Consumer Products Limited
• Tchibo Coffee International Ltd
• Strauss Group
• Jacobs Douwe Egberts Pro
• Others

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.

Key Highlights of the Report