Indonesia Stevia Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2024-2032)

Indonesia Stevia Market Growth

In 2021, Indonesia's pharmaceutical market was valued at approximately IDR 141.6 billion, which is equivalent to USD 10.11 billion, positioning it as the largest pharmaceutical market within the ASEAN region. Within the pharmaceutical sector, stevia serves primarily as a natural, non-caloric sweetener in formulations designed to enhance patient adherence and mask the unpleasant taste of certain medications. Its zero-calorie nature renders it an appealing choice for products aimed at diabetic individuals or those who are managing their weight. Furthermore, it is incorporated into syrups, chewable tablets, and liquid formulations, providing a natural alternative to artificial sweeteners and improving the taste of pharmaceutical products while catering to the preferences of health-conscious consumers.

The cultivation of stevia is characterised by its low resource demands and minimal effects on land utilisation. Stevia plants are capable of flourishing with reduced water supply and in soils of lower fertility, thereby diminishing the necessity for extensive irrigation and the application of chemical fertilisers. Furthermore, the growing cycles for stevia are generally shorter, and the farming methods employed are less intensive, contributing to the preservation of soil health and biodiversity. This environmentally friendly aspect resonates with consumers and businesses that emphasise sustainability and responsible environmental practices, positioning stevia as a favoured option in initiatives aimed at minimising ecological impacts and advancing sustainable agricultural practices.

Key Trends and Developments

Rise in health consciousness, the expansion of the food and beverage sector, applications of stevia in oral care, sustainability and environmental concerns, and rising disposable incomes are the major trends impacting the Indonesia stevia market growth

July 2022

Sweegen, an innovator in global sweetness and flavour solutions, unveiled Bestevia LQ, a range of liquid stevia-based sweeteners, during the IFT FIRST event, organised by the Institute of Food Technologists.

July 2024

Tate & Lyle introduced its newest stevia formulation, Optimizer Stevia 8.10. This innovative ingredient aims to provide a premium taste profile that closely resembles that of sugar, meeting consumer demand for high-quality flavour.

Rise in Health Consciousness

The growing health concerns associated with excessive sugar intake are fuelling the demand for stevia, a natural sweetener that contains no calories. The rising rates of diabetes and obesity in the country are prompting consumers to seek healthier alternatives to sugar, such as stevia.

Growing Consumer Awareness Regarding Healthy Ingredients

The growing inclination towards natural and organic components is fuelling the demand for stevia, recognised as a healthier substitute for artificial sweeteners. Additionally, public awareness initiatives highlighting the advantages of stevia play a significant role in enhancing consumer acceptance.

Expansion of the Food and Beverage Sector

The expansion of the food and beverage sector, particularly with the launch of new products incorporating stevia, aids the market. Stevia is utilised across a diverse array of products, spanning from drinks to snacks, thereby increasing its market visibility.

Sustainability and Environmental Concerns

The cultivation of stevia is increasingly recognised as a more environmentally sustainable alternative to traditional sugarcane farming. This shift in perception is largely due to several key factors that highlight the ecological benefits of stevia production.

Rising Disposable Income

The increase in disposable income among consumers has significant implications for their purchasing behaviour, particularly in the realm of health and wellness. With more financial resources at their disposal, individuals are increasingly able to prioritise their health by investing in higher-quality food and beverage options incorporating stevia.

Applications of Stevia in Oral Care

In maintaining oral hygiene, stevia serves as a natural sweetener in toothpaste and mouthwashes, enhancing flavour without contributing calories or sugar. It improves the taste of these products while being mild on dental health and preventing the development of cavities.

Indonesia Stevia Market Trends

The expansion of the food and beverage sector has been significantly influenced by the introduction of innovative products that incorporate stevia, a natural sweetener derived from the leaves of the Stevia rebaudiana plant. This trend not only enhances the market but also reflects a broader shift towards healthier and more sustainable food options. As consumers become increasingly health-conscious and seek alternatives to traditional sugar, the appeal of stevia as a low-calorie, natural sweetener has grown substantially.

Stevia is being utilised across a diverse array of products, which further amplifies its market visibility and acceptance. From beverages such as soft drinks, teas, and flavoured waters to a variety of snacks, desserts, and baked goods, stevia is finding its way into numerous categories. This versatility allows manufacturers to cater to a wide range of consumer preferences and dietary needs, including those looking for sugar-free, low-calorie, or diabetic-friendly options.

Indonesia Stevia Industry Segmentation

Indonesia Stevia Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Component

• Stevia as an Ingredient
• Stevia as a Final Consumer Product

Market Breakup by Form

• Dry/Powdered
• Liquid

Market Breakup by Application

• Food and Beverages
• Oral Care
• Pharmaceuticals
• Tabletop Sweetener
• Others

Indonesia Stevia Market Share

Based on application, the market segmentation includes food and beverages, oral care, pharmaceuticals, and tabletop sweetener, among others. The food and beverages segment is projected to grow at a CAGR of 9.6% during the forecast period of 2024-2032. Stevia serves as a natural, zero-calorie sweetener in the food and beverage sector, improving taste without contributing sugar or calories, thereby appealing to health-conscious individuals in search of low-calorie options.

Leading Companies in the Indonesia Stevia Market

Major players are focusing on the adoption of natural production practices to gain a competitive edge in the market.

• Cargill, Incorporated
• Archer Daniels Midland Company
• Ingredion Incorporated
• Tate & Lyle PLC
• GLG Life Tech Corporation
• Others

The comprehensive report looks into the macro and micro aspects of the market. The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.