Base Year
Historical Year
Forecast Year
The Indian sports and fitness goods market size was valued at USD 5,094.58 million in 2023. The market is further projected to grow at a CAGR of 8.9% between 2024 and 2032, reaching a value of USD 10,973.88 million by 2032.
Sports and fitness goods are products that are used for physical exercise, sports activities, or recreational purposes. They include equipment, apparel, footwear, accessories, and nutrition supplements.
The Indian sports and fitness goods market is growing due to various factors, such as increasing health awareness, rising disposable income, changing lifestyle preferences, and government initiatives to promote sports culture. Additionally, the emergence of online platforms, social media influencers, and celebrity endorsements have also boosted the demand for sports and fitness goods among consumers.
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Growing demand for online fitness platforms and apps and increasing adoption of smart wearables and devices are accelerating the Indian sports and fitness goods market development
| Date | Company | News |
| February 2024 | Samsung | Samsung has introduced the Galaxy Fit3, a new fitness tracker, in India. It enables user to track their workouts and customise their preferences. |
| February 2024 | Amazfit | The Amazfit Active is a smartwatch designed for active individuals. It features a crisp and bright display, accurate health sensors, and a stylish design. |
| February 2024 | Delhi Government | Lieutenant Governor VK Saxena, is planning to establish sports complexes in every Delhi village as part of its "Fit India" initiative. |
| October 2023 | Sanspareils Greenlands (SG) | Cricket equipment manufacturer Sanspareils Greenlands (SG) ramped up production due to increased demand for bats during the 2023 World Cup in India. |
| Trends | Impact |
| Growing demand for online fitness platforms and apps | This trend is driven by the shift to remote work and home-based workouts. Online fitness platforms offer convenience, affordability, and personalisation to consumers, which creates new opportunities for fitness equipment and accessories manufacturers and sellers to partner with online platforms and expand their customer base. |
| Rising popularity of sports leagues and events | This trend is fuelled by the increasing media coverage, sponsorship, and fan engagement of various sports leagues and events in India, such as cricket, football, kabaddi, badminton. These leagues and events boost the awareness and participation of sports among the masses and encourage them to buy sports goods and merchandise related to their favourite teams and players. |
| Increasing adoption of smart wearables and devices | This trend is influenced by the growing health consciousness of consumers, who seek to track and monitor their fitness and wellness data through smart wearables and devices, such as smartwatches, fitness bands, smart shoes, etc. These devices also offer features like GPS, music, and notifications that enhance the user experience. |
| Increasing government initiatives and policies to promote sports and fitness | This is supported by the government's efforts to improve the sports infrastructure, facilities, and to encourage the participation and performance of athletes in national and international events. The government also provides incentives, subsidies, and schemes to support the sports and fitness industry, which enhances the development of the sports and fitness goods market in India. |
Sports and fitness goods are widely used among individuals, as they offer many benefits, including improving flexibility, muscle strength, and cardiovascular and pulmonary health. Moreover, with the increasing focus on fitness, various institutions in India are encouraging people to actively participate in physical activities. This is expected to fuel the Indian sports and fitness goods market growth.
In addition to this, the penetration of unconventional fitness activities such as aerobics, Zumba, trekking, ice skating, and kickboxing has further prompted young population to demand for sports and fitness goods. Besides, the rise in the number of gyms and fitness centres has further augmented the sports and fitness goods market expansion in India.
Moreover, the rise of social media platforms such as Facebook, Instagram, and Twitter, is also catalysing the sports and fitness goods market size. Through social media channels, companies can communicate directly with the audience looking for fitness equipment. The sports and fitness goods manufacturers are also using these platforms to advertise, thereby informing potential customers about their latest products.
Furthermore, latest innovations and advancements in manufacturing technologies have also increased the sports and fitness goods market value. These products include smart tennis racquets, motorised treadmills, speed training equipment, and fitness bands.
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Indian Sports and Fitness Goods Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
| Market Breakup | Categories |
| Product Type | Balls, Fitness Goods, Adventure Sports, Golf Goods, Others |
| Fitness Goods | Cardiovascular Training Goods, Strength Training Goods |
| Cardiovascular Training Goods | Treadmills, Stationary Bikes, Rowing Machines, Ellipticals, Others |
| End-Use | Health Clubs/Gyms, Home Consumers, Hotels and Corporate Offices, Hospitals, Medical Centres, and Public Institutions, Others |
| Region | North India, South India, East India, West and Central India |
Cardiovascular and strength training goods aid in Indian sports and fitness goods market expansion due to rising awareness about the importance of weight management and muscle health
Cardiovascular training goods include treadmills, ellipticals, stationary bikes, rowers, and others. Strength training goods include dumbbells, barbells, weight plates, kettlebells, resistance bands, and others. According to Indian sports and fitness goods market report, the cardiovascular training goods segment is expected to grow due to the rising awareness about the benefits of cardio exercises, the increasing prevalence of lifestyle diseases, and the growing demand for home fitness equipment.
The strength training goods segment also holds a substantial Indian sports and fitness goods market share and is also expected to grow due to the increasing popularity of strength training among the youth, the rising awareness about the importance of muscle health, and the availability of various types of strength training equipment.
Health clubs/gyms hold a significant market share due to the presence of several gym chains in India
Health clubs/gyms segment accounts for the largest share sports and fitness goods market in India as more people are becoming health conscious and are joining fitness centres. The demand for fitness equipment, such as treadmills, ellipticals, bikes, rowers, and strength machines, is high in this segment. The market is also driven by the increasing number of franchised gyms and fitness chains, such as Gold's Gym, Talwalkars, and Cult.fit, that offer quality services to their customers.
According to Indian sports and fitness goods market analysis, the hotels and corporate offices segments are growing rapidly, as many hotels and corporate offices are providing fitness facilities to their guests and employees, respectively. The demand for fitness equipment, such as cardio machines, weights, yoga mats, and resistance bands, is high in this segment. The market is also influenced by the rising trend of wellness tourism and corporate wellness programs, which aim to improve the physical and mental well-being of travellers and workers.
The hospital segment is emerging with a fast growth rate, as many hospitals are offering rehabilitation and physiotherapy services to their patients, especially those with chronic diseases, injuries, or disabilities. The demand for fitness goods, such as exercise balls, balance boards, resistance tubes, and mobility aids, is high in this segment. The market is also supported by the growing awareness of preventive healthcare and the role of physical activity in reducing the risk of various diseases.
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Market players are introducing sports and fitness goods with smart technologies to cater to consumer’s demand
| Company Name | Year Founded | Headquarters | Products/Services |
| Cosco (India) Limited | 1980 | New Delhi | Sports equipment and fitness accessories |
| Bhalla International – Vinex | 1957 | Meerut | Athletics equipment, sports training equipment, and playground equipment |
| Nivia Sports Private Limited | 1934 | Jalandhar | Footwear, apparel, balls, and accessories for various sports |
Other key players in the Indian sports and fitness goods market include Sanspareils Greenlands Private Limited, among others.
West and Central India has a prominent market for sports goods because the region hosts several national and international sporting events
West and Central India region is anticipated to hold a dominant position in the Indian sports and fitness goods market. The region comprises states such as Maharashtra, Gujarat, Madhya Pradesh, Goa, Chhattisgarh, and Rajasthan. The region also has a strong presence of organised retail chains, online platforms, and speciality stores that offer a wide range of sports and fitness products. Moreover, the region hosts several national and international sporting events, such as IPL, Ranji Trophy, Pro Kabaddi League, and Khelo India Youth Games, which boost the demand for sports and fitness goods among the masses.
North India region accounts for the second-largest Indian sports and fitness goods market share. The region comprises states such as Uttar Pradesh, Haryana, Punjab, Delhi, Himachal Pradesh, Uttarakhand, and Jammu and Kashmir. The region has a growing demand for sports and fitness goods, especially among the young consumers. The region also has a significant presence of educational institutions, corporate offices, and residential societies, where sports and fitness facilities are increasingly being offered. Furthermore, as per Indian sports and fitness goods market report, North India has a large potential for adventure sports, such as skiing, trekking, rafting, and paragliding, which create a demand for specialised sports equipment.
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product Type |
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| Breakup by Fitness Goods |
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| Breakup by Cardiovascular Training Goods |
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| Breakup by End Use |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2023, the Indian sports and fitness goods market reached an approximate value of USD 5,094.58 million.
The market is expected to grow at a CAGR of 8.9% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 10,973.88 million by 2032.
The major drivers of the market are rising disposable incomes, increasing population, growing health awareness, the rising popularity of different sports, increasing prevalence of lifestyle disorders, and increased product demand from the younger population.
Key trends aiding Indian sports and fitness goods market expansion include the advancements in manufacturing technologies to develop products like smart tennis racquets and others, an increase in the number of gyms and fitness centres and growing influence of social media on potential customers.
The major regions in the market are West and Central India, North India, South India, and East India.
In the sports and fitness goods market, product types include balls, fitness goods, adventure sports equipment, golf goods, and more.
Fitness goods available in the market encompass cardiovascular training goods and strength training goods.
The market offers a range of cardiovascular training goods such as treadmills, stationary bikes, rowing machines, and ellipticals.
The major end-use segments for sports and fitness goods include health clubs/gyms, home consumers, hotels and corporate offices, hospitals, medical centres, and public institutions.
Key players in the market are Cosco (India) Limited, Bhalla International – Vinex, Nivia Sports Private Limited, and Sanspareils Greenlands Private Limited, among others.
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United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-858-608-1494
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124
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