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India Sanitary Napkin Market Share, Size, Growth, Analysis: By Product: Disposable Menstrual Pads, Biodegradable Menstrual Pads; By Distribution Channel: Supermarkets and Hypermarkets, Pharmacies, Convenience Stores, Online, Others; Regional Analysis; Market Dynamics: SWOT Analysis; Competitive Landscape; 2024-2032
India Sanitary Napkin Market Trends
India has been a global leader in action on menstrual hygiene, with strong government leadership as well as awareness spread by non-governmental organisations (NGOs). The distribution of affordable sanitary napkins to adolescent girls and women in rural areas also supports the sanitary napkins demand.
Furthermore, rising environmental concerns support the adoption of biodegradable sanitary pads made from inexpensive bamboo and banana fibres. India, with its abundant supply of bamboo and bananas, offers strong support for biodegradable pads manufacturers by providing them with the necessary raw materials. The necessity to frequently change pads to prevent bacterial growth, maintain hygiene, and prevent odour as well as accidental leaks, further supports the demand for sanitary napkins and hence, expands sanitary napkin market share in India.
India Sanitary Napkin Market Report Snapshots
Indian Sanitary Napkin Market Size
Indian Sanitary Napkin Market Growth
Indian Sanitary Napkin Market Trends
Indian Sanitary Napkin Market Regional Analysis
Indian Sanitary Napkin Companies
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Global Sanitary Napkin Market Overview
8.1 Key Industry Highlights
8.2 Global Sanitary Napkin Historical Market (2018-2023)
8.3 Global Sanitary Napkin Market Forecast (2024-2032)
8.4 Global Sanitary Napkin Market Share by Region
8.4.1 North America
8.4.2 Europe
8.4.3 Asia Pacific
8.4.4 Latin America
8.4.5 Middle East and Africa
9 Indian Sanitary Napkin Market Overview
9.1 Key Industry Highlights
9.2 Indian Sanitary Napkin Historical Market (2018-2023)
9.3 Indian Sanitary Napkin Market Forecast (2024-2032)
10 Indian Sanitary Napkin Market by Product
10.1 Disposable Menstrual Pads
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Biodegradable Menstrual Pads
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
11 Indian Sanitary Napkin Market by Distribution Channel
11.1 Supermarkets and Hypermarkets
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Pharmacies
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Convenience Stores
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 Online
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Others
12 Indian Sanitary Napkin Market by Region
12.1 North India
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 East and Central India
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 West India
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 South India
12.4.1 Historical Trend (2018-2023)
12.4.2 Forecast Trend (2024-2032)
13 Market Dynamics
13.1 SWOT Analysis
13.1.1 Strengths
13.1.2 Weaknesses
13.1.3 Opportunities
13.1.4 Threats
13.2 Porter’s Five Forces Analysis
13.2.1 Supplier’s Power
13.2.2 Buyer’s Power
13.2.3 Threat of New Entrants
13.2.4 Degree of Rivalry
13.2.5 Threat of Substitutes
13.3 Key Indicators for Demand
13.4 Key Indicators for Price
14 Value Chain Analysis
15 Government Policies
16 Cost Analysis
17 Product Landscape
18 Competitive Landscape
18.1 Market Structure
18.2 Company Profiles
18.2.1 The Procter & Gamble Company
18.2.1.1 Company Overview
18.2.1.2 Product Portfolio
18.2.1.3 Demographic Reach and Achievements
18.2.1.4 Certifications
18.2.2 Johnson and Johnson
18.2.2.1 Company Overview
18.2.2.2 Product Portfolio
18.2.2.3 Demographic Reach and Achievements
18.2.2.4 Certifications
18.2.3 Lagom Labs Private Limited
18.2.3.1 Company Overview
18.2.3.2 Product Portfolio
18.2.3.3 Demographic Reach and Achievements
18.2.3.4 Certifications
18.2.4 Soothe Healthcare Private Limited
18.2.4.1 Company Overview
18.2.4.2 Product Portfolio
18.2.4.3 Demographic Reach and Achievements
18.2.4.4 Certifications
18.2.5 Redcliffe Hygiene Private Limited
18.2.5.1 Company Overview
18.2.5.2 Product Portfolio
18.2.5.3 Demographic Reach and Achievements
18.2.5.4 Certifications
18.2.6 BellaPremier Happy HygieneCare Pvt. Ltd.
18.2.6.1 Company Overview
18.2.6.2 Product Portfolio
18.2.6.3 Demographic Reach and Achievements
18.2.6.4 Certifications
18.2.7 Saathi Eco Innovations India Private Limited
18.2.7.1 Company Overview
18.2.7.2 Product Portfolio
18.2.7.3 Demographic Reach and Achievements
18.2.7.4 Certifications
18.2.8 Unicharm Corporation
18.2.8.1 Company Overview
18.2.8.2 Product Portfolio
18.2.8.3 Demographic Reach and Achievements
18.2.8.4 Certifications
18.2.9 Urban Essentials India Pvt Ltd
18.2.9.1 Company Overview
18.2.9.2 Product Portfolio
18.2.9.3 Demographic Reach and Achievements
18.2.9.4 Certifications
18.2.10 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Sanitary Napkin Market: Key Industry Highlights, 2018 and 2032
2. Indian Sanitary Napkin Market: Key Industry Highlights, 2018 and 2032
3. Indian Sanitary Napkin Historical Market: Breakup by Product (INR Crore), 2018-2023
4. Indian Sanitary Napkin Market Forecast: Breakup by Product (INR Crore), 2024-2032
5. Indian Sanitary Napkin Historical Market: Breakup by Distribution Channel (INR Crore), 2018-2023
6. Indian Sanitary Napkin Market Forecast: Breakup by Distribution Channel (INR Crore), 2024-2032
7. Indian Sanitary Napkin Historical Market: Breakup by Region (INR Crore), 2018-2023
8. Indian Sanitary Napkin Market Forecast: Breakup by Region (INR Crore), 2024-2032
9. Indian Sanitary Napkin Market Structure
Key Questions Answered in the Report
In 2023, the market value was about INR 10,297.95 crore.
The market is assessed to grow at a CAGR of 16.9% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach around INR 42,127.30 crore by 2032.
The major drivers include government initiatives aimed at promoting menstrual hygiene, increasing availability of sanitary napkins on e-commerce, and increasing awareness of menstrual hygiene-related diseases.
The key trends aiding the market include the growing demand for biodegradable sanitary napkins derived from bamboo and banana fibre and the rising popularity of ultra-thin sanitary pads that provide comfort while exercising.
The different products considered in the market report include disposable menstrual pads and biodegradable menstrual pads.
The major distribution channels of sanitary napkin include supermarkets and hypermarkets, pharmacies, convenience stores, and online, among others.
The major players in the market include The Procter & Gamble Company, Johnson and Johnson, Lagom Labs Private Limited, Soothe Healthcare Private Limited, Redcliffe Hygiene Private Limited, BellaPremier Happy HygieneCare Pvt. Ltd., Saathi Eco Innovations India Private Limited, Unicharm Corporation and Urban Essentials Private Limited, among others.
India is considered as Asia Pacific’s biggest sanitary napkin market due to rising awareness regarding menstrual hygiene, growing female population, and government initiatives.
Jayashree Industries is the oldest sanitary napkin company in India.
12% GST is currently imposed on sanitary napkins in India.
Over the forecast period, sanitary napkins in India will witness the launch of more affordable napkins and the market will exhibit a healthy CAGR by 2032 due to government initiatives and growing awareness around menstrual hygiene.
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