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Report Overview
2023
Base Year
2018-2023
Historical Year
2024-2032
Forecast Year
India Sanitary Napkin Market Trends
India has been a global leader in action on menstrual hygiene, with strong government leadership as well as awareness spread by non-governmental organisations (NGOs). The distribution of affordable sanitary napkins to adolescent girls and women in rural areas also supports the sanitary napkins demand.
Furthermore, rising environmental concerns support the adoption of biodegradable sanitary pads made from inexpensive bamboo and banana fibres. India, with its abundant supply of bamboo and bananas, offers strong support for biodegradable pads manufacturers by providing them with the necessary raw materials. The necessity to frequently change pads to prevent bacterial growth, maintain hygiene, and prevent odour as well as accidental leaks, further supports the demand for sanitary napkins and hence, expands sanitary napkin market share in India.
India Sanitary Napkin Market Report Snapshots
Indian Sanitary Napkin Market Size
Indian Sanitary Napkin Market Growth
Indian Sanitary Napkin Market Trends
Indian Sanitary Napkin Market Regional Analysis
Indian Sanitary Napkin Companies
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2023, the market value was about INR 10,297.95 crore.
The market is assessed to grow at a CAGR of 16.9% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach around INR 42,127.30 crore by 2032.
The major drivers include government initiatives aimed at promoting menstrual hygiene, increasing availability of sanitary napkins on e-commerce, and increasing awareness of menstrual hygiene-related diseases.
The key trends aiding the market include the growing demand for biodegradable sanitary napkins derived from bamboo and banana fibre and the rising popularity of ultra-thin sanitary pads that provide comfort while exercising.
The different products considered in the market report include disposable menstrual pads and biodegradable menstrual pads.
The major distribution channels of sanitary napkin include supermarkets and hypermarkets, pharmacies, convenience stores, and online, among others.
The major players in the market include The Procter & Gamble Company, Johnson and Johnson, Lagom Labs Private Limited, Soothe Healthcare Private Limited, Redcliffe Hygiene Private Limited, BellaPremier Happy HygieneCare Pvt. Ltd., Saathi Eco Innovations India Private Limited, Unicharm Corporation and Urban Essentials Private Limited, among others.
India is considered as Asia Pacific’s biggest sanitary napkin market due to rising awareness regarding menstrual hygiene, growing female population, and government initiatives.
Jayashree Industries is the oldest sanitary napkin company in India.
12% GST is currently imposed on sanitary napkins in India.
Over the forecast period, sanitary napkins in India will witness the launch of more affordable napkins and the market will exhibit a healthy CAGR by 2032 due to government initiatives and growing awareness around menstrual hygiene.
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30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-858-608-1494
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124