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Report Overview
2023
Base Year
2018-2023
Historical Year
2024-2032
Forecast Year
Indian Premium Tea Market Outlook
The Indian premium tea market is significantly supported by the growth of India tea market. The India tea market is expected to grow at a CAGR of 4.2% in the forecast period of 2024-2032, to attain 1.79 million tons by 2032.
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North India to Lead the Market Growth of Indian Premium Tea
North India is India's market-leading region, accounting for over three-fourths of the industry. Assam is the country's largest tea producing province, followed by West Bengal. The Assam and Darjeeling styles, based on the place of origin, are the most known types of beverage worldwide. South India accounts for almost a fifth of the industry. Although the area has a significantly lower performance than North India, its production of premium varieties of superior quality is driving the industry in the country. By type, black tea is the largest segment of the tea sector in India. Supermarkets/hypermarkets, speciality shops, grocery stores, and online retailers, among others, are the main distribution outlets for the commodity. The industries of its end uses are largely bifurcated into residential and industrial.
Premium Tea: Market Segmentation
Premium tea is a segment of high-quality tea. This type of tea is grown carefully and typically handpicked, which eventually influences the consistency. For planting, the best place is one where the tea grows steadily.
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The market is segmented in terms of type into:
- Flavoured Black Teas
- Green Teas
- Functional Botanical Blends and Herbal Blends
- Probiotic Teas
- Iced Tea
- Others
In terms of packaging, the market is divided into:
- Loose Tea
- Plastic Containers
- Paper Boards
- Aluminium Tin
- Tea Bags
- Others
The market is categorised by distribution channel into:
- Supermarkets and Hypermarkets
- Convenience Stores
- Speciality Stores
- Online
- Others
The market is bifurcated on the basis of application into:
- Residential
- Commercial
The market for Indian premium tea is segmented by region into North, South, East, and West.
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Growing Economic Development to Aid the Market Growth of Indian Premium Tea
India's tea industry is driven by the country's strong penetration of the drink through socio-economic groups. The stable economic development of India and the resulting increase in the middle-class population are also proving to be catalysts for the growth of the industry as luxury brands are favoured by customers. Further support for the tea industry in India is the increasing demand for the packaged variety of drinks in both urban and rural areas due to lower chances of adulteration, easy storage and superior consistency. There is also an increase in the market for prepared varieties of natural ingredients. The increasing growth of cafes/lounges mainly serving drinks variants is expected to push the industry in the forecast period. In the coming years, the market will also be powered by rising creativity in packaging and flavours. A further segment for the growth of the market is the rural sector.
Key Industry Players in the Indian Premium Tea Market
The report gives a detailed analysis of the following key players in the Indian premium tea market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
- Tata Consumer Products Ltd.
- Hindustan Unilever Limited
- Gujarat Tea Processors & Packers Ltd
- Society Tea
- Teaxpress Pvt Ltd
- Others
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Packaging |
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| Breakup by Distribution Channel |
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| Breakup by Application |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
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| Companies Covered |
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| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
Indian Premium Tea Market Report Snapshots
Indian Premium Tea Market Size
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
The Indian premium tea market is supported by the growth of tea market, which is projected to grow at a CAGR of 4.2% between 2024 and 2032.
The tea market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach 1.79 million tons by 2032.
The major market drivers include growing disposable incomes, the surging production of premium tea in Assam, and the expansion of distribution channels of premium teas.
The key trends guiding the market include technological advancements in the packaging sector, the growing popularity of premium tea among the affluent class, the expansion of the foodservice sector, and the rising preference for packaged varieties of premium teas.
The major regions in the market are North India, South India, West India and East India.
Flavoured black teas, green teas, functional botanical blends and herbal blends, probiotic teas, and iced tea, among others, are the significant types of premium tea.
The major segments based on packaging of premium tea considered in the market report are loose tea, plastic containers, paper boards, aluminium tea, and tea bags, among others.
The various distribution channels in the market are supermarkets and hypermarkets, convenience stores, speciality stores, and online, among others.
The several applications of premium tea are residential and commercial.
The major players in the market are Tata Consumer Products Ltd., Hindustan Unilever Limited, Gujarat Tea Processors & Packers Ltd, Society Tea, and Teaxpress Pvt Ltd, among others.
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