The Indian exotic vegetables market reached a value of USD 2.21 Billion in 2024. The market is expected to grow at a CAGR of 12.29% between 2025 and 2034, reaching almost USD 7.04 Billion by 2034.
Base Year
Historical Year
Forecast Year
Value in USD Billion
2025-2034
Indian Exotic Vegetables Market Outlook
*this image is indicative*
Exotic vegetables are cultivated in a land not native to the vegetable. Their seeds are imported, and they are grown in the country under favourable climate and weather conditions. Top 10 exotic vegetables in India includes a variety of European and Oriental origins such as asparagus, broccoli, lettuce, coloured capsicum, celery, Chinese cabbage, Brussels sprouts, European carrot, parsley, leek, and snow peas.
Indian exotic vegetables market development is being aided by the growing demand for exotic produce in food industry. The farmers are leveraging this growing demand by serving such vegetables in food sectors and premium eateries of Goa, Pune, Gurgaon, and Mumbai, among other states.
Increasing number of farms, rising export levels, and adoption of innovative technologies are impacting the Indian exotic vegetables market growth
One of the key trends driving the exotic vegetables market in India is the increasing number of farms specialising in producing exotic vegetables. These farms leverage the growing demand for exotic produce by cultivating a diverse range of exotic vegetables, such as mushrooms and coloured capsicums.
The market is witnessing the increasing adoption of innovative technologies, such as hydroponics, to ensuring a consistent supply of efficient and high-quality exotic vegetables. Hydroponics provide controlled environment necessary for growing exotic vegetables.
The Indian exotic vegetables market outlook is also being shaped by the increasing international trade in fruits and vegetables. India exports nearly 5,000 million tons of fruits and vegetables produce to Italy per year, with onions and green peas being the primary exports to countries in the Middle East and the United Kingdom and the United States.
The increasing demand for exotic vegetables from quick-service restaurants, cafes, and fine-dining venues is a result of the rising popularity of international cuisines among Indian consumers. This trend is expected to continue as the foodservice sector expands in India.
The market is also being fuelled by the increasing demand for organic produce, with farmers embracing organic methods to meet this demand. This shift towards organic farming is evident in the cultivation of various exotic vegetables across India. For instance, organic asparagus, cherry tomatoes, broccoli, mushrooms, red capsicum, kale, and lemongrass are some of the organic exotic vegetables supporting Indian exotic vegetables market expansion.
Farmers are focusing on organic cultivation practices for these vegetables to cater to health-conscious consumers seeking chemical-free and environmentally sustainable food options. The growth of e-retail platforms selling exotic vegetables will also support the industry growth in the forecast period.
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The EMR’s report titled “Indian Exotic Vegetables Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:
Market Breakup by Variety
Market Breakup by Sector
Market Breakup by Distribution Channel
Market Breakup by Region
The production of exotic vegetables in India is on an upward trajectory, reflecting the market's potential for further growth
In terms of production, button mushrooms are one of the most cultivated mushrooms in India, with states like Maharashtra, Karnataka, and Tamil Nadu leading in production. Sweet corn production has also seen growth, with states like Andhra Pradesh, Karnataka, and Maharashtra being major contributors. Lettuce cultivation is gaining momentum in regions like Himachal Pradesh, Punjab, and Haryana, as the demand for fresh salads and greens is growing.
Broccoli production has also been on the rise in states like Himachal Pradesh, Jammu & Kashmir, and Uttarakhand, meeting the demand for this nutritious vegetable. As per Indian exotic vegetables market analysis, coloured capsicum cultivation is prominent in states like Andhra Pradesh, Telangana, and Karnataka which fulfills the need for vibrant and flavourful peppers. Zucchini production is increasing in states like Maharashtra, Karnataka, and Tamil Nadu, providing consumers with a healthy vegetable option.
The increasing presence of supermarkets, hypermarkets, and online channels is expected to drive the market growth of exotic vegetables in India
Unorganised retail remains a dominant distribution channel for exotic vegetables and thus holds most of the Indian exotic vegetables market share. This segment includes traditional markets, roadside vendors, and small grocery stores. Unorganised retail offers convenience and accessibility to consumers, particularly in urban and semi-urban areas.
Meanwhile, supermarkets and hypermarkets are gaining traction as preferred distribution channels for exotic vegetables in India. These organised retail outlets offer convenience and a one-stop shopping experience. However, e-commerce platforms and dedicated online grocery stores are making exotic produce more accessible to consumers, particularly in urban areas. Online channels offer the convenience of home delivery and the ability to cater to niche consumer preferences.
Market players are developing infrastructure and technology to enhance the efficiency of the supply chain, from seed availability to post-harvest infrastructure like cold chain facilities, to reduce wastage
Shreenath Agro Tech Pvt Ltd. was founded in 2009 in Pune, Maharashtra. This company specialises in providing a range of products such as exotic vegetables, fresh herbs, Chinese, and Thai vegetables to its customers.
Organic India, founded in 1997, has its headquarters in New Delhi, India. Specialising in halal-cert...
Green Earth Fresh Produce (P) Ltd. was established in 1995 and is based in Karnataka, India. The com...
Yesraj Agro Exports Pvt. Ltd. was founded in 2003 and operates from Maharashtra, India. It offers gr...
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other key players in the exotic vegetables market in India include Lawrencedale Agro Processing India Pvt Ltd., Nisarg Nirman Agro Products Pvt. Ltd., Jaywant Green Bliss Corporation, Kisankonnect Safe Food Private Limited, and Namdhari’s Group, among others.
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Southern India leads the market due to its robust agricultural infrastructure
In South India, states like Karnataka, Tamil Nadu, and Andhra Pradesh are known for their diverse cultivation practices and high demand for fresh produce. This region is a major producer of exotic vegetables like cherry tomatoes, lettuce, and purple cabbage. The robust agricultural infrastructure of South India also contributes to its significant Indian exotic vegetables market share.
In North India, states like Punjab, Haryana, and Uttar Pradesh cultivate a range of exotic vegetables such as broccoli, colored capsicum, and zucchini. The region also benefits from favorable climatic conditions and advanced agricultural practices, which further supports the growth and availability of these vegetables.
Indian Exotic Vegetables Market Size
Indian Exotic Vegetables Market Growth
Indian Exotic Vegetables Market Trends
Indian Exotic Vegetables Market Share
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2024, the Indian exotic vegetables market attained a value of nearly USD 2.21 Billion.
The market is expected to grow at a CAGR of 12.29% in the forecast period of 2025-2034.
The market is estimated to reach a volume of almost USD 7.04 Billion by 2034.
The major drivers of the market include a rapidly growing economy, favourable government initiatives, and increasing demand for exotic vegetables in India.
Key trends aiding market expansion include the growing number of farms specialising in producing exotic vegetables, the increasing international trade in fruits and vegetables, and the rising demand for exotic vegetables from the foodservice sector.
The major varieties of exotic vegetables in the industry are mushrooms-button, sweet corn, baby potatoes, cherry tomatoes, broccoli, coloured capsicum, zucchini, lettuce, and purple cabbage, among others.
The major distribution channels of exotic vegetables in the market are unorganised retail, supermarkets and hypermarkets, and online, among others.
Regions considered in the market are North India, East and Central India, West India, and South India.
Key players in the market are Shreenath Agro Tech Pvt Ltd., Green Earth Fresh Produce (P) Ltd., Lawrencedale Agro Processing India Pvt Ltd., Nisarg Nirman Agro Products Pvt. Ltd., Jaywant Green Bliss Corporation, Yesraj Agro Exports Pvt. Ltd, Organic India, Kisankonnect Safe Food Private Limited, and Namdhari’s Group, among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2024 |
| Historical Period | 2018-2024 |
| Forecast Period | 2025-2034 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Variety |
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| Breakup by Sector |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-858-608-1494
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124
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