Report Overview

2023

Base Year

2018-2023

Historical Year

2024-2032

Forecast Year

India Digital Marketing Market Analysis by Region

The ease of doing business in states like Maharashtra, Gujarat, and Madhya Pradesh is likely to create opportunities for the overall digital marketing market.

 

With the increasing smartphone and social media users, the use of digital marketing by retailers to reduce marketing costs, provide improved support to customers, and attract customers beyond their geographical points to enhance their profitability, is likely to rise.

 

Kolkata is emerging as a leading digital marketing hub in India. In February 2021, Digital Refresh Networks, an integrated creative and digital marketing solutions company, launched its full-scale operations in Kolkata. Through this, the company intended to support entrepreneurs to shift from traditional to digital marketing.

 

Indian Digital Marketing Market Report Snapshots

Indian Digital Marketing Market Size

Indian Digital Marketing Market Trends

Indian Digital Marketing Market Regional Analysis

Indian Digital Marketing Companies

 

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

The market attained a value of USD 5.15 billion in 2023.

The market is projected to grow at a CAGR of 30.2% between 2024 and 2032.

The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach about USD 55.37billion by 2032.

The key trends guiding the growth of the market are rising digitisation, favourable government initiatives, rising penetration of social media, and technological advancements such as AI.

The key regional markets are West and Central India, North India, South India, and East India.

Social media marketing, search engine optimization (SEO), digital OOH media, influencer marketing, affiliate marketing, email marketing, and blogging and podcasting, among others are the types of digital marketing.

The end uses include FMCG, e-commerce, automotive, telecom, BFSI, education, media and entertainment, retail, and others.

The key players in the market include Oxedent Technologies Private Limited, The NineHertz, Kinnect Media Private Limited, iProspect, WATMedia Private Limited, FoxyMoron, Social Pulsar, Blusteak Media, QUBIX Integrated Media Services Pvt. Ltd, Creative Monkeys, and GH Digital Media Pvt Ltd, among others.

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