Report Overview

2023

Base Year

2018-2023

Historical Year

2024-2032

Forecast Year

India Digital Marketing Market Size

The India digital marketing market size was around USD 5.15 billion in 2023. The market is estimated to grow at a CAGR of 30.2% during 2024-2032 to reach a value of USD 55.37 billion by 2032.

 

Key Takeaways

  • India is the second largest online market on a global scale, with a presence of about 900 million internet users.
  • About 55% of the mobile use by Indians is for the purpose of video viewing.
  • In 2021, digital ad spending in India was recorded to be INR 88,334 crores.

 

Businesses make use of email, social media, web-based advertising, and text and multimedia messages, as different forms of digital marketing. India is considered a fast-paced market outgrowing China in terms of internet consumption. India’s large population is becoming more reliant on the Internet for a variety of purposes including online learning, paying bills, watching movies, etc., thereby increasing the amount of time spent online. Hence, businesses are employing digital marketing strategies to target customers online in an efficient manner, which is boosting the digital marketing market expansion in India.

 

Business owners are focusing on enhancing their presence on search engines like Google by increasing their expenditure on digital marketing campaigns and bringing about brand awareness to increase profits.

 

Indian Digital Marketing Market Report Snapshots

Indian Digital Marketing Market Size

Indian Digital Marketing Market Trends

Indian Digital Marketing Market Regional Analysis

Indian Digital Marketing Companies

 

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

The market attained a value of USD 5.15 billion in 2023.

The market is projected to grow at a CAGR of 30.2% between 2024 and 2032.

The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach about USD 55.37billion by 2032.

The key trends guiding the growth of the market are rising digitisation, favourable government initiatives, rising penetration of social media, and technological advancements such as AI.

The key regional markets are West and Central India, North India, South India, and East India.

Social media marketing, search engine optimization (SEO), digital OOH media, influencer marketing, affiliate marketing, email marketing, and blogging and podcasting, among others are the types of digital marketing.

The end uses include FMCG, e-commerce, automotive, telecom, BFSI, education, media and entertainment, retail, and others.

The key players in the market include Oxedent Technologies Private Limited, The NineHertz, Kinnect Media Private Limited, iProspect, WATMedia Private Limited, FoxyMoron, Social Pulsar, Blusteak Media, QUBIX Integrated Media Services Pvt. Ltd, Creative Monkeys, and GH Digital Media Pvt Ltd, among others.

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