The India digital marketing market size was around USD 5.15 Billion in 2024. The market is estimated to grow at a CAGR of 30.20% during 2025-2034 to reach a value of USD 72.10 Billion by 2034.
Base Year
Historical Year
Forecast Year
India is the second largest online market on a global scale, with a presence of about 900 million internet users.
About 55% of the mobile use by Indians is for the purpose of video viewing.
In 2021, digital ad spending in India was recorded to be INR 88,334 crores.
Value in USD Billion
2025-2034
Indian Digital Marketing Market Outlook
*this image is indicative*
Businesses make use of email, social media, web-based advertising, and text and multimedia messages, as different forms of digital marketing. India is considered a fast-paced market outgrowing China in terms of internet consumption. India’s large population is becoming more reliant on the Internet for a variety of purposes including online learning, paying bills, watching movies, etc., thereby increasing the amount of time spent online. Hence, businesses are employing digital marketing strategies to target customers online in an efficient manner, which is boosting the digital marketing market expansion in India.
Business owners are focusing on enhancing their presence on search engines like Google by increasing their expenditure on digital marketing campaigns and bringing about brand awareness to increase profits.
Figure: Digital Media Spends across Industry Verticals
Rapid technological advancements; rise of social media influencers; favourable government initiatives; and rising trend of personalised marketing strategies are impacting the India digital marketing market growth
Artificial intelligence (AI) helps digital marketers to analyse customers’ data to create competitive marketing strategies and provide them with a customised experience. Further, AI can help businesses provide real-time customer support and improve social media marketing.
The rising popularity of social media influencers among consumers is positioning influencer marketing as a profitable opportunity for businesses to connect with their target audience, enhance product awareness, and increase consumers’ trust in their business.
The advancement of digital marketing in India is supported by ongoing initiatives set out by the Government of India such as the ‘Digital India’ initiative to improve the country’s online infrastructure and internet accessibility.
Companies are investing in customising their digital marketing strategies to provide their customers with a personalised experience. Digital marketing tools help businesses set clear consumer targets based on gender, age, occupation, hobbies, or other interests. The personalisation of digital marketing advertisements reduces the search time for consumers to make purchases, consequently boosting the sales of businesses.
The digital marketing landscape in the country has evolved, with considerable growth anticipated for the sector amidst the constantly advancing technologies such as the artificial intelligence (AI) and their integration with e-commerce. In addition to AI, several other technologies such as voice searches, virtual reality, and others, are proving to be a game changer for brands trying to establish themselves in the market. Over the forecast period, influencer marketing is expected to be a key market trend owing to its cost-effectiveness and the increased social media penetration in the country.
The rising popularity of e-commerce websites such as Amazon, Flipkart, Myntra, Nykaa, among others, has been a major driver for the Indian digital marketing market. The expansion strategies set out by e-commerce websites primarily involved digital marketing solutions rather traditional, further leading to their steady establishment in the Indian scenario.
“India Digital Marketing Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:
Market Breakup by Type:
Market Breakup by End Use:
Market Breakup by Region:
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Based on type, social media marketing dominates the India digital marketing market share
With the increasing number of social media users in the country, the interest in social media marketing to enhance brand recognition and visibility cost-effectively has grown. In India, startups such as Zomato (an online food delivery platform) have been engaging with audiences by posting on social media to drive customer engagement, thereby contributing to the India digital marketing market development.
Further, SEO is crucial in promoting brands by increasing their online visibility, driving customer engagement, and offering effective and credible user experiences. There is a growing integration of artificial intelligence (AI) and machine learning (ML) in SEO to propel the ranking of a web page or a website, automate tasks like keyword research and content creation, and support SEO experts to gain insight into SERP data.
Moreover, the growing listenership to audio content has pushed brands and advertisers to effectively use podcast features, including branded URLs, promo codes, and checkout surveys. Companies like Swiggy and Boat have partnered with popular podcasters to offer discounts to listeners and create branded content while promoting their services and products.
The FMCG sector is a significant contributor to the India digital marketing market revenue
FMCG companies leverage digital marketing techniques to build brand awareness and increase their visibility among potential customers. By adopting digital marketing, Britannia Cheese witnessed a 300% growth in online sales of its cheese products between April and August 2020.
Digital marketing strategies, such as cost-per-click, influencer marketing, and blogging, help retail businesses to get a hold of many potential customers that use social media. The expansion of the e-commerce sector has necessitated brick-and-mortar stores to adopt digital marketing strategies to boost their geographical reach, consequently driving the India digital marketing market.
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The market players are developing a multi-channel, multi-device approach to effectively monitor consumers, further creating personalised marketing strategies
Established in 2017, the company specialises in Google shopping management, google ads management, and social ads management.
With headquarters in Rajasthan, India, the company provides digital marketing services and app development, web development, software development, on-demand app development, etc.
Kinnect Media Private Limited is a digital marketing company established in 2011. The company offers digital marketing services such as creative strategy and social media, web and SEO, online reputation and management, influencer outreach, etc.
Headquartered in Maharashtra, India, the company specialises in Marketing Activation, business intelligence, and strategy and planning.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other notable players operating in the India digital marketing market include WATMedia Private Limited, FoxyMoron, Social Pulsar, Blusteak Media, QUBIX Integrated Media Services Pvt. Ltd, Creative Monkeys, and GH Digital Media Pvt Ltd, among others.
The ease of doing business in states like Maharashtra, Gujarat, and Madhya Pradesh is likely to create opportunities for the overall digital marketing market.
With the increasing smartphone and social media users, the use of digital marketing by retailers to reduce marketing costs, provide improved support to customers, and attract customers beyond their geographical points to enhance their profitability, is likely to rise.
Kolkata is emerging as a leading digital marketing hub in India. In February 2021, Digital Refresh Networks, an integrated creative and digital marketing solutions company, launched its full-scale operations in Kolkata. Through this, the company intended to support entrepreneurs to shift from traditional to digital marketing.
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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The market attained a value of USD 5.15 Billion in 2024.
The market is projected to grow at a CAGR of 30.20% between 2025 and 2034.
The market is estimated to witness a healthy growth in the forecast period of 2025-2034 to reach about USD 72.10 Billion by 2034.
The key trends guiding the growth of the market are rising digitisation, favourable government initiatives, rising penetration of social media, and technological advancements such as AI.
The key regional markets are West and Central India, North India, South India, and East India.
Social media marketing, search engine optimization (SEO), digital OOH media, influencer marketing, affiliate marketing, email marketing, and blogging and podcasting, among others are the types of digital marketing.
The end uses include FMCG, e-commerce, automotive, telecom, BFSI, education, media and entertainment, retail, and others.
The key players in the market include Oxedent Technologies Private Limited, The NineHertz, Kinnect Media Private Limited, iProspect, WATMedia Private Limited, FoxyMoron, Social Pulsar, Blusteak Media, QUBIX Integrated Media Services Pvt. Ltd, Creative Monkeys, and GH Digital Media Pvt Ltd, among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2024 |
| Historical Period | 2018-2024 |
| Forecast Period | 2025-2034 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by End Use |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-723-689-1189
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124
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