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Report Overview
2023
Base Year
2018-2023
Historical Year
2024-2032
Forecast Year
India Advertising Industry Trends
Increasing trend of programmatic advertising, rising focus on privacy and consent, and the growing popularity of interactive ads are the major trends supporting the India advertising market value
Rise of Programmatic Advertising
Programmatic advertising has emerged as a key driver in the India advertising market landscape. Advertisers can leverage data analytics and AI to reach specific demographics, enhancing the impact of their campaigns.
The rising penetration of the internet and smartphones
The rising penetration of smartphones and internet access in India is driving the digital advertising market in India.
Increasing focus on data privacy and consent
Advertisers are adapting to evolving privacy regulations and consumer expectations and focusing on transparent data practices and obtaining user consent for personalised advertising.
Growing popularity of interactive and shoppable ads
Interactive and shoppable ads are gaining popularity as they enhance user participation and create a more engaging experience.
India Advertising Market Report Snapshots
Indian Advertising Market Size
Indian Advertising Market Growth
Indian Advertising Market Trends
Indian Advertising Market Share
Indian Advertising Market Regional Analysis
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2023, the market reached an approximate value of INR 916.32 billion.
The market is estimated to grow at a CAGR of 11.0% between 2024 and 2032.
The market is estimated to witness healthy growth during 2024-2032 to reach around INR 2344.01 billion by 2032.
The major drivers of the market are rapid urbanisation, the growing acceptance of technology, the growing digital marketing, and favourable government regulations.
The key trends aiding the market expansion include increasing penetration of social media platforms, utilisation of advanced advertising technologies, and the use of location-based advertising.
Television advertising, print advertising, radio advertising, internet/online advertising, mobile advertising, and outdoor advertising are the major mediums of Indian advertising in the market.
The major regions for advertising in India are North India, East and Central India, West India, and South India.
The key players in the market are Crayons Advertising Limited, The DDB Mudra Group, Creation Infoways Pvt. Ltd, Avail Advertising India Pvt Ltd, Triverse Advertising Pvt. Ltd, Purnima Advertising Agency Pvt. Ltd, Web Cures Digital, Urja Communications Pvt. Ltd, SocialPulsar, and Dentsu India, among others.
Frequent changes in advertising regulations, intense competition from both domestic and international players, changing consumer preferences and media consumption habits, and difficulty in accurately measuring ROI across different media channels are some of the major challenges in the market.
The COVID-19 pandemic led to a shift towards digital advertising as consumer behavior shifted towards online channels.
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