Consumer Insights
Uncover trends and behaviors shaping consumer choices today
Procurement Insights
Optimize your sourcing strategy with key market data
Industry Stats
Stay ahead with the latest trends and market analysis.
Report Overview
The advertising market size in India was valued at approximately INR 916.32 billion in 2024. The market is projected to grow at a CAGR of 11.0% during the forecast period of 2025-2034 to reach around INR 2344.01 billion by 2032.
2023
Base Year
2018-2023
Historical Year
2024-2032
Forecast Year
- Through the integration of augmented reality (AR) and virtual reality (VR), advertisers are exploring immersive experiences to captivate audiences.
- Increasing penetration of the internet and digital platforms is aiding the growth of the market.
- Dynamic ad content that can be updated in real-time based on changing variables is becoming a strategy to capture audience attention and relevance.
India Advertising Market Share
Online and mobile advertising are expected to gain popularity in the forecast period due to their ability to offer tailored messages
In India, TV advertising is highly prevalent, primarily due to the medium's extensive reach and broad appeal across diverse demographics across urban and rural areas. It has the unique advantage of reaching a vast audience, including those not connected to the internet. However, according to the analysis of advertising industry in India, the advertising landscape is changing swiftly with digital mediums, especially online and mobile advertising, owing to their ability to deliver tailored messages and interactive capabilities, and the growing internet-savvy population.
Shifting dynamics of traditional advertising platforms are expected to aid the demand of India advertising market in the forecast period
Outdoor advertising maintains relevance through physical visibility, yet it lacks the dynamic targeting and interactive features that digital platforms offer. While radio and print remain pertinent, they are ceding market share to digital media. Companies are increasingly focusing on digital advertising, leveraging social media, search engines, and programmatic advertising.
India Advertising Market Report Snapshots
Indian Advertising Market Size
Indian Advertising Market Growth
Indian Advertising Market Trends
Indian Advertising Market Share
Indian Advertising Market Regional Analysis
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
Looking for specific insights?
Get in touch with us for a customized solution tailored to your unique requirements and save upto 35%!
Key Questions Answered in the Report
In 2023, the market reached an approximate value of INR 916.32 billion.
The market is estimated to grow at a CAGR of 11.0% between 2024 and 2032.
The market is estimated to witness healthy growth during 2024-2032 to reach around INR 2344.01 billion by 2032.
The major drivers of the market are rapid urbanisation, the growing acceptance of technology, the growing digital marketing, and favourable government regulations.
The key trends aiding the market expansion include increasing penetration of social media platforms, utilisation of advanced advertising technologies, and the use of location-based advertising.
Television advertising, print advertising, radio advertising, internet/online advertising, mobile advertising, and outdoor advertising are the major mediums of Indian advertising in the market.
The major regions for advertising in India are North India, East and Central India, West India, and South India.
The key players in the market are Crayons Advertising Limited, The DDB Mudra Group, Creation Infoways Pvt. Ltd, Avail Advertising India Pvt Ltd, Triverse Advertising Pvt. Ltd, Purnima Advertising Agency Pvt. Ltd, Web Cures Digital, Urja Communications Pvt. Ltd, SocialPulsar, and Dentsu India, among others.
Frequent changes in advertising regulations, intense competition from both domestic and international players, changing consumer preferences and media consumption habits, and difficulty in accurately measuring ROI across different media channels are some of the major challenges in the market.
The COVID-19 pandemic led to a shift towards digital advertising as consumer behavior shifted towards online channels.
Purchase Full Report
Datasheet
- Selected Sections, One User
- Printing Not Allowed
- Email Delivery in PDF
Free Limited CustomisationPost Sales Analyst Support50% Discount on Next Update
Single User License
One User
- All Sections, One User
- One Print Allowed
- Email Delivery in PDF
Free Limited CustomisationPost Sales Analyst Support50% Discount on Next Update
Five User License
Five Users
- All Sections, Five Users
- Five Prints Allowed
- Email Delivery in PDF
- Free Limited Customisation
- Post Sales Analyst Support
50% Discount on Next Update
Corporate License
Unlimited Users
- All Sections, Unlimited Users
- Unlimited Prints Allowed
- Email Delivery in PDF + Excel
- Free Limited Customisation
- Post Sales Analyst Support
- 50% Discount on Next Update
How To Order
Our step-by-step guide will help you select, purchase, and access your reports swiftly, ensuring you get the information that drives your decisions, right when you need it.
Select License Type
Choose the right license for your needs and access rights.
Click on ‘Buy Now’
Add the report to your cart with one click and proceed to register.
Select Mode of Payment
Choose a payment option for a secure checkout. You will be redirected accordingly.
Strategic Solutions for Informed Decision-Making
Gain insights to stay ahead and seize opportunities.
Get insights & trends for a competitive edge.
Track prices with detailed trend reports.
Analyse trade data for supply chain insights.
Leverage cost reports for smart savings
Enhance supply chain with partnerships.
Connect For More Information
Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.
Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.
We employ meticulous research methods, blending advanced analytics and expert insights to deliver accurate, actionable industry intelligence, staying ahead of competitors.
Our skilled analysts offer unparalleled competitive advantage with detailed insights on current and emerging markets, ensuring your strategic edge.
We offer an in-depth yet simplified presentation of industry insights and analysis to meet your specific requirements effectively.
- Our Insights Store:
-
Industry Statistics
-
Procurement Insights
-
Consumer Insights
Our Offices
Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-858-608-1494
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City,1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124
United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-858-608-1494
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124