Consumer Insights
Uncover trends and behaviors shaping consumer choices today
Procurement Insights
Optimize your sourcing strategy with key market data
Industry Stats
Stay ahead with the latest trends and market analysis.
Explore Our Diverse Range Of Offerings
From detailed reports to experts services offered in 15+
Industry Domains
Report Overview
The India advertising market size INR 1017.12 Billion in 2025. The industry is expected to grow at a CAGR of 11.00% during the forecast period of 2026-2035. By 2035, the market is expected to reach INR 2888.03 Billion.
The popularity of social media platforms is contributing primarily to content viewing among the young generation, contributing to the growth of the India advertisement market. The users are devoting more hours to such platforms compared to conventional media, including television and print, further presenting immense scope for advertisers for direct access to them. As per industry reports, India witnessed 462 million active social media users during January 2024, of which 32% were aged 18 years and over. This is highlighting the importance of relatable as well as authentic content in advertising strategies.
With increased usage of the internet in the local space, voice search and AI-driven native chatbots have become increasingly popular within the India ad market. Towards that purpose, various companies are using customized content strategy and AI-based translation to appeal to non-English-speaking consumers for increased accessibility and inclusivity within advertising. In May 2025, Appy Pie launched PixelYatra, India’s first Hindi AI design tool for allowing users to generate visually rich content via simple Hindi prompts, adding to the industry growth.
The robust expansion of retail media networks is also influencing the India advertising market outlook. Of late, consumers are shifting their shopping behaviours to online channels and engaging with e-commerce platforms. Capitalizing on this trend, retailers are building powerful in-house advertising ecosystems. As per industry reports, the number of online shoppers in India touched 300 million in 2023. This is urging platforms to monetize their first-party customer data to provide highly measurable and targeted advertising solutions.
Market Size & Forecast
- Market Size in 2025: INR 1017.12 Billion
- Projected Market Size in 2035: INR 2888.03 Billion
- CAGR from 2026 to 2035: 11.00%
2025
Base Year
2019-2025
Historical Period
2026-2035
Forecast Period
-
Through the integration of augmented reality (AR) and virtual reality (VR), advertisers are exploring immersive experiences to captivate audiences.
-
Increasing penetration of the internet and digital platforms is aiding the growth of the market.
-
Dynamic ad content that can be updated in real-time based on changing variables is becoming a strategy to capture audience attention and relevance.
Competitive Landscape
Major players in the India advertising market are utilizing efforts towards increasing regional diversity and digitalization to appeal to the growing youth population. Increasing internet penetration and mobile adoption is forcing advertisers to change their strategies with digital media from traditional practices. This is pushing the spending in social media marketing, programmatic buying, and content customized for OTT. Personalization and analytics of data have also become important to target and engage the users appropriately.
Brands are also proactively localizing their messaging for connecting with the cultural and tastes of local languages by identifying the vast and diverse Indian consumer base. This localizing is assisting in building the confidence and expanding the market penetration, especially at Tier 2 and Tier 3 cities. Influencer marketing is also enabling brands to collaborate with micro-influencers and celebrities for their credibility and reach leverage. These collaborations are providing authenticity while assisting in creating community-level engagement.
Crayons Advertising Limited
Established in 1994 and based in Mumbai, Crayons Advertising Limited offers a full menu of services-from branding and media buying to digital outreach and eye-catching creative work. Clients across many sectors prefer this agency for its fresh ideas, strategic planning, and track record of turning hard goals into memorable campaigns.
The DDB Mudra Group
Launched in 1980 and headquartered in Mumbai, the DDB Mudra Group delivers integrated marketing communications that cover advertising, media planning, digital work, and retail design. With offices in 15 major cities and coverage in more than 22 other locations, the network is one of the most visible marketing partners in India.
Creation Infoways Pvt. Ltd
Founded in 2000 and based in India, Creation Infoways Pvt. Ltd focuses on digital marketing and e-commerce projects for offering SEO, SEM, social-media support, and complete website builds. Backed by over 50 specialists, the firm has launched more than 2,500 sites for clients around the globe.
Avail Advertising India Pvt. Ltd
Founded in 1989 with headquarters in Pune, India, Avail Advertising India Pvt. Ltd. delivers a vast portfolio of advertising services, including branding, design strategy, media buying, and digital marketing. The agency is actively working on building strong client relationships to offer innovative advertising solutions.
Other players in the India advertising market are Triverse Advertising Pvt. Ltd, Purnima Advertising Agency Pvt. Ltd, Web Cures Digital, Urja Communications Pvt. Ltd, SocialPulsar, and Dentsu India, among others.
India Advertising Market Report Snapshots
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
Looking for specific insights?
Get in touch with us for a customized solution tailored to your unique requirements and save upto 35%!
Key Questions Answered in the Report
In 2025, the market reached an approximate value of INR 1017.12 Billion.
The market is estimated to grow at a CAGR of 11.00% between 2026 and 2035.
The market is estimated to witness healthy growth during 2026-2035 to reach around INR 2888.03 Billion by 2035.
Key strategies driving the market include digital and programmatic advertising growth, AI-driven personalization, expansion of retail media networks, influencer marketing, vernacular content localization, data-driven targeting, omnichannel campaigns, and quick commerce integration. These focus on enhancing reach, engagement, and measurable ROI across diverse, tech-savvy audiences.
The key trends aiding the market expansion include increasing penetration of social media platforms, utilisation of advanced advertising technologies, and the use of location-based advertising.
Television advertising, print advertising, radio advertising, internet/online advertising, mobile advertising, and outdoor advertising are the major mediums of Indian advertising in the market.
The major regions for advertising in India are North India, East and Central India, West India, and South India.
The key players in the market report include The DDB Mudra Group, Creation Infoways Pvt. Ltd, Avail Advertising India Pvt Ltd, Crayons Advertising Limited, Triverse Advertising Pvt. Ltd, Purnima Advertising Agency Pvt. Ltd, Web Cures Digital, Urja Communications Pvt. Ltd, SocialPulsar, and Dentsu India, among others.
Frequent changes in advertising regulations, intense competition from both domestic and international players, changing consumer preferences and media consumption habits, and difficulty in accurately measuring ROI across different media channels are some of the major challenges in the market.
The COVID-19 pandemic led to a shift towards digital advertising as consumer behavior shifted towards online channels.
Television dominates the market due to its vast reach and cultural influence.
Datasheet
One User
USD 2,499
USD 2,249
tax inclusive*
- Selected Segments
- Printing Restrictions
- Excel Spreadsheet Delivered via Email
- Full Report
- Periodic Updates
- Post Sales Analysts Support
- Unlimited Prints
Single User License
One User
USD 3,999
USD 3,599
tax inclusive*
- All Segments
- Printing Restrictions
- PDF Delivered via Email
- Custom Report Layout
- Post Sales Analysts Support
- Periodic Updates
- Unlimited Prints
Five User License
Five User
USD 4,999
USD 4,249
tax inclusive*
- All Segments
- Five Prints Available
- PDF Delivered via Email
- Limited Free Customization
- Post Sales Analyst Support
- Custom Report Layout
- Periodic Updates
- Unlimited Prints
Corporate License
Unlimited Users
USD 5,999
USD 5,099
tax inclusive*
- All Segments
- Unlimited Prints Available
- PDF & Excel Delivery via Email
- Limited Free Customization
- Post Sales Analysts Support
- Discount On Next Update
- Custom Report Layout
*Please note that the prices mentioned below are starting prices for each bundle type. Kindly contact our team for further details.*
Bundle Type
Flash Bundle
20% OFF
Number of Reports: 3
Small Business Bundle
25% OFF
Number of Reports: 5
Growth Bundle
30% OFF
Number of Reports: 8
Enterprise Bundle
35% OFF
Number of Reports: 10
Overview
- Life Time Access
- Analyst Support Related to Report
- PDF Version of the Report
- Complimentary Excel Data Set
- Free Analyst Hours
- Complimentary Free 1 Month Subscription to Trade Data Base
- Complimentary One Month Subscription to Price Database (Chemicals only)
- Complimentary PPT Version of the Report
- Complimentary License Upgrade
- Complimentary Power BI Dashboards
- Life Time Access
- Analyst Support Related to Report
- PDF Version of the Report
- Complimentary Excel Data Set
- Free Analyst Hours - 50 Hours
- Complimentary Free 1 Month Subscription to Trade Data Base
- Complimentary One Month Subscription to Price Database (Chemicals only)
- Complimentary PPT Version of the Report
- Complimentary License Upgrade
- Complimentary Power BI Dashboards
- Life Time Access
- Analyst Support Related to Report
- PDF Version of the Report
- Complimentary Excel Data Set
- Free Analyst Hours - 80 Hours
- Complimentary Free 1 Month Subscription to Trade Data Base
- Complimentary One Month Subscription to Price Database (Chemicals only)
- Complimentary PPT Version of the Report
- Complimentary License Upgrade
- Complimentary Power BI Dashboards
- Life Time Access
- Analyst Support Related to Report
- PDF Version of the Report
- Complimentary Excel Data Set
- Free Analyst Hours - 100 Hours
- Complimentary Free 1 Month Subscription to Trade Data Base
- Complimentary One Month Subscription to Price Database (Chemicals only)
- Complimentary PPT Version of the Report
- Complimentary License Upgrade
- Complimentary Power BI Dashboards
*Please note that the prices mentioned below are starting prices for each bundle type. Kindly contact our team for further details.*
Flash Bundle
Number of Reports: 3
20%
tax inclusive*
- 3 Reports Included
- Life Time Acess
- Analyst Support Related to Report
- PDF Version of the Report
- Free 1 Month Subscription to Trade Data Base
- 1 Month Subscription to Price Database (Chemicals only)
- Complimentary Excel Data Set
- PPT Version of the Report
- Power BI Dashboards
- License Upgrade
- Free Analyst Hours
Small Business Bundle
Number of Reports: 5
25%
tax inclusive*
- 5 Reports Included
- Life Time Acess
- Analyst Support Related to Report
- PDF Version of the Report
- Complimentary Excel Data Set
- Free Analyst Hours - 50 Hours
- Free 1 Month Subscription to Trade Data Base
- 1 Month Subscription to Price Database (Chemicals only)
- Complimentary Excel Data Set
- PPT Version of the Report
- Power BI Dashboards
- License Upgrade
Growth Bundle
Number of Reports: 8
30%
tax inclusive*
- 8 Reports Included
- Life Time Acess
- Analyst Support Related to Report
- PDF Version of the Report
- Complimentary Excel Data Set
- Free Analyst Hours - 50 Hours
- Free 1 Month Subscription to Trade Data Base
- 1 Month Subscription to Price Database (Chemicals only)
- License Upgrade
- Free Analyst Hours - 80 Hours
- Power BI Dashboards
Enterprise Bundle
Number of Reports: 10
35%
tax inclusive*
- 10 Reports Included
- Life Time Acess
- Analyst Support Related to Report
- PDF Version of the Report
- Complimentary Excel Data Set
- Free Analyst Hours - 50 Hours
- Free 1 Month Subscription to Trade Data Base
- 1 Month Subscription to Price Database (Chemicals only)
- License Upgrade
- Power BI Dashboards
- Free Analyst Hours - 100 Hours
How To Order
Our step-by-step guide will help you select, purchase, and access your reports swiftly, ensuring you get the information that drives your decisions, right when you need it.
Select License Type
Choose the right license for your needs and access rights.
Click on ‘Buy Now’
Add the report to your cart with one click and proceed to register.
Select Mode of Payment
Choose a payment option for a secure checkout. You will be redirected accordingly.
Strategic Solutions for Informed Decision-Making
Gain insights to stay ahead and seize opportunities.
Get insights & trends for a competitive edge.
Track prices with detailed trend reports.
Analyse trade data for supply chain insights.
Leverage cost reports for smart savings
Enhance supply chain with partnerships.
Connect For More Information
Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.
Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.
We employ meticulous research methods, blending advanced analytics and expert insights to deliver accurate, actionable industry intelligence, staying ahead of competitors.
Our skilled analysts offer unparalleled competitive advantage with detailed insights on current and emerging markets, ensuring your strategic edge.
We offer an in-depth yet simplified presentation of industry insights and analysis to meet your specific requirements effectively.
- Our Insights Store:
-
Industry Statistics
-
Procurement Insights
-
Consumer Insights
Our Offices
Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-723-689-1189
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City,1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
United States
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124
United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-723-689-1189
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124