India Wipes Market Size, Share and Growth Analysis Report - Forecast Trends and Outlook (2025-2034)

India Wipes Market Growth

With one of the highest birth rates in the world, India is experiencing a substantial rise in the population of infants and young children. India witnesses the birth of approximately 25 million children annually, representing nearly one-fifth of the global total of annual births. The rising utilisation of baby wipes in the country is closely associated with the increasing birth rate and heightened awareness regarding infant hygiene. This demographic transformation naturally results in a greater demand for baby care products, particularly baby wipes. Parents are increasingly recognising the significance of maintaining hygiene for their infants to avert skin infections, rashes, and various health complications. Consequently, baby wipes are regarded as a practical and efficient means of cleansing the sensitive skin of babies.

The adoption of wipes within the skincare sector has surged in popularity, attributed to their practicality, effectiveness, and adaptability. The beauty, cosmetics, and grooming market in India is projected to reach USD 20 billion by 2025. Concurrently, India is expected to account for 5% of the global cosmetics market, positioning it among the top five markets worldwide in terms of revenue by that year. Facial wipes are extensively utilised for makeup removal, specifically engineered to efficiently dissolve and eliminate makeup, dirt, and other impurities from the skin, thus offering a convenient solution for rapid and comprehensive cleansing. Skincare wipes are compact and portable, making them ideal for travel or use during a busy day. They offer a swift and uncomplicated method for cleansing, exfoliating, moisturising, and treating the skin, which is especially advantageous for individuals with demanding schedules.

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If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Key Trends and Developments

India Wipes Market Trends

Growing concerns surrounding hygiene, especially after the COVID-19 pandemic, have surged the demand for wipes as convenient daily essentials. Disposable wipes are fresh, clean, convenient to use, and prevent cross-contamination.

The growing geriatric population and the rising prevalence of health issues such as arthritis and urinary incontinence are surging the demand for wipes. The development of extra-large body wipes that are anti-bacterial and get rid of sweat, odour, germs, and dirt, among others, is further fuelling the market growth.

India Wipes Industry Segmentation

India Wipes Market Share

Based on the type, the market is segmented into disposable and non-disposable. The disposable segment is projected to grow at a CAGR of 9.2% during the forecast period of 2025-2034. Disposable wipes provide a variety of advantages, such as convenience, enhanced hygiene, versatility, time efficiency, and increased cleaning effectiveness.

Leading Companies in the India Wipes Market

Major players are focusing on the production of eco-friendly and sustainable wipes to gain a competitive edge in the market.

• Piramal Pharma Limited
• Procter & Gamble Company
• 3M Company
• Pigeon Corporation
• ORCHIDS INTERNATIONAL
• Rush Products
• Mother Sparsh
• Me N Moms Pvt. Ltd.
• Novel Tissues
• Prakriti Essentials LLP
• Others

The comprehensive report looks into the macro and micro aspects of the market. The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.