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Report Overview
2023
Base Year
2018-2023
Historical Year
2024-2032
Forecast Year
India Whiskey Market Outlook
The India whiskey market reached a volume of 260.07 million cases in 2023. In the forecast period of 2024-2032, the market is expected to grow at a CAGR of 7.6% to reach 502.80 million cases by 2032.
| India Whiskey Market Report Summary | Description | Value |
| Base Year | Million Cases | 2023 |
| Historical Period | Million Cases | 2018-2023 |
| Forecast Period | Million Cases | 2024-2032 |
| Market Size 2023 | Million Cases | 260.07 |
| Market Size 2032 | Million Cases | 502.80 |
| CAGR 2018-2023 | Percentage | XX% |
| CAGR 2024-2032 | Percentage | 7.6% |
| CAGR 2024-2032 - Market by Region | West India | 8.4% |
| CAGR 2024-2032 - Market by Type | American Whiskey | 8.7% |
| CAGR 2024-2032 - Market by Quality | High-End Premium | 8.8% |
| Market Share by Region | North India | 34.7% |
South India to be One of the Major Whiskey Consuming Regions in India
South India is a significant consumer of whiskey in India. Whiskey is also widely consumed in Goa along with Chhattisgarh, Tripura, Punjab, and Arunachal Pradesh. Along with being a major consumer, India is also a significant whiskey producer globally.
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| CAGR 2024-2032 - Market by | Region |
| West India | 8.4% |
| North India | 7.9% |
| South India | XX% |
| East India | XX% |
Allied Blenders & Distillers Pvt. Ltd.’s Officer’s Choice whiskey was one of the most consumed whiskeys in India. Allied Blenders and Distillers has powerful sales across the nation, especially due to their Officer’s Choice whiskey and a well-connected delivery network along with a pan-India production range with 43 production and bottling facilities.
Whiskey: Market Segmentation
Most of the whiskey generated in India is made from fermented molasses (as rum) with either grain whiskey or pre-blended Scotch whiskey. The various types of whiskey available in India are:
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- American Whiskey
- Irish Whiskey
- Scotch Whiskey
- Canadian Whiskey
- Others
| CAGR 2024-2032 - Market by | Type |
| American Whiskey | 8.7% |
| Irish Whiskey | 8.2% |
| Scotch Whiskey | 7.8% |
| Canadian Whiskey | XX% |
| Others | XX% |
By raw material, the market can be segmented into:
- Malt
- Rye
- Blended
- Others
Based on quality, the industry can be divided into:
- Premium
- High End Premium
- Super Premium
- Others
| CAGR 2024-2032 - Market by | Quality |
| High-End Premium | 8.8% |
| Premium | 7.9% |
| Super Premium | XX% |
On the basis of size, the market is categorised into:
- 180 ml
- 375 ml
- 750 ml
- Others
The report also covers the regional markets of the whiskey in India, like North Region, East and Central Region, West Region, and South Region.
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Changing Lifestyle of People to Bolster the Market Growth of Whiskey in India
The whiskey market in India is growing due to the changing lifestyle of people in India, owing to the rapid urbanisation. Their alcohol consumption is increasing, further pushing forward the market. The industry for whiskey is being driven by a strong demand for high-quality, premium alcoholic beverages with an increase in consumer purchasing power. With the increasing globalisation and opportunities, the disposable income, that is, the purchasing power of people, is also increasing. In order to maintain their lifestyle, they are spending more on alcohol consumption, especially whiskey. Increased single-malt whiskey manufacturing and aged-barrel whiskey will also have a positive effect on product consumption in the coming years. The rising demand from the younger consumers in India for whiskey is also expected to catalyse the market growth.
| 2023 - Market Share by | Region |
| North India | 34.7% |
| South India | XX% |
| East India | XX% |
| West India | XX% |
Key Industry Players in the India Whiskey Market
The report gives a detailed analysis of the following key players in the India whiskey market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
- Pernod Ricard
- Allied Blenders And Distillers Private Limited
- Radico Khaitan Limited
- Diageo plc
- Amrut Distilleries
- Paul John Whisky
- Tulleeho Portals Pvt. Ltd
- Beam Suntory Inc.
- The Macallan Distillers Limited
- William Grant & Sons
- Others
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Type |
|
| Breakup by Raw Material |
|
| Breakup by Quality |
|
| Breakup by Size |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
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India Whiskey Market Report Snapshots
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2023, the India whiskey market attained a volume of nearly 260.07 million cases.
The market is projected to grow at a CAGR of 7.6% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach 502.80 million cases by 2032.
The major drivers of the market include the changing lifestyle of people, rising disposable incomes, increased product marketing, and growing western influence.
The rising demand for premium alcoholic beverages is the key industry trend propelling the growth of the market.
The major regions in the market are the North Region, East and Central Region, West Region, and South Region.
American whiskey, Irish whiskey, Scotch whiskey, and Canadian whiskey, among others are the major whiskey types available in the industry.
Malt, wheat, rye, corn, and blended, among others are the major raw materials of whiskey.
Premium, high end premium, super premium, and others are the major qualities of whiskey.
The major product sizes available in the market include 180 ml, 375 ml, and 750 ml, among others.
The major players in the market are Pernod Ricard, Allied Blenders and Distillers Private Limited, Radico Khaitan Limited, Diageo plc, Amrut Distilleries, Paul John Whiskey, Tulleeho Portals Pvt. Ltd, Beam Suntory Inc, The Macallan Distillers Limited, and William Grant & Sons, among others.
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