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The India vitamin gummies market was valued at INR 76.37 crores in 2023, driven by the rising awareness about the importance of consuming adequate nutrition across the region. The market is expected to grow at a CAGR of 31% during the forecast period of 2024-2032, likely to attain a value of INR 867.72 crores by 2032.
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Vitamin gummies are chewable vitamin supplements that have a texture and sweet taste which is very similar to regular candy gummies and are widely available in different colours, shapes, and sizes. If taken regularly, vitamin gummies supplements can be extremely beneficial for overall well-being and can fulfil the nutritional requirement of the body to a significant extent.
The India vitamin gummies market is one of the fastest-growing markets in the country. Key players across the country are working on developing vitamin gummies that can address multiple issues at once and provide tremendous health benefits. Gummies are easier to incorporate in diets, making it an easier addition to our lifestyles. Vitamin gummies have been witnessing extensive demand, which is encouraging more investors to invest money in the emerging companies like Wellbeing Nutrition and OZiva.
Development of Plant Based Gummies
The emergence of the vegan based gummies is anticipated to cater to a larger consumer base. Power Gummies are manufacturing the vegan based ingredients, that are gelatine and sugar free and contain no pesticides or artificial colour, thus, can be adopted by everyone. Moreover, the increasing potential for partnerships with healthcare providers and pharmaceutical companies to promote the use of vitamin gummies in combination with traditional medicine will significantly drive the development of the Indian market.
Advent of New Variants to Address a Wider Section of the Population
The development of new variants by existing companies is expected to aid the India vitamin gummies market growth during the forecast period. Currently, Power Gummies include hair and nail vitamin gummies, which are available in four variants. These gummies are sugar-free gummies for weight management, period pain relief gummies, collagen builder gummies for glowing skin, and the company is planning to launch 45 more variants in the next few years. It is also planning to enter the kid’s nutrition segment with launch of vitamins gummies for kids in the upcoming year.
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The market is witnessing several trends and developments to improve the current global scenario. Some of the notable trends are as follows:
| Key Trends | Impact |
| Increasing Demand for Immunity-Boosting Supplements | The COVID-19 pandemic has led to a surge in demand for immunity-boosting supplements, including vitamin C and zinc. Companies like Dabur and Patanjali have introduced immunity-boosting gummies to capitalise on the trend. |
| Expansion into New Medical Applications | Companies are conducting research to investigate the potential benefits of gummy vitamins beyond just vitamins and general nutraceuticals, such as for addressing osteoporosis, arthritis, and even mental health conditions. This expansion can lead to India vitamin gummies market development. A recent study published in the Journal of Functional Foods found that gummy vitamins containing omega-3 fatty acids showed promise in reducing symptoms of depression. |
| Increasing Popularity of Gummies with Adult Formulations | The Indian vitamin gummies market has seen a rise in the acceptance and demand for adult-focused gummy formulations. Companies like Nature's Bounty and Nature's Own have introduced adult-focused gummy supplements with a range of vitamins and minerals, such as calcium, vitamin D, and probiotics. |
| Favourable Regulations for Nutraceuticals | The Food Safety and Standards Authority of India (FSSAI) is ensuing that regulations for nutraceuticals in India are at par with international standards, allowing new entrepreneurs to enter the market. This will also attract the foreign and domestic investors, which will provide significant impetus to the market growth. |
In September 2023, Ikaria Easy Living partnered with Sodexo India and Northstar Diagnostics Pvt Ltd, which underscored a commitment to delivering high-quality lifestyle services and healthcare support for seniors.
In January 2023, a report by Tata 1mg Labs found that 76% of Indians have vitamin D deficiency, with young adults below 25 years being the most affected. Cities like Vadodara and Surat showed the highest incidence, while Delhi-NCR had the lowest.
In December 2022, Hindustan Unilever Limited (HUL) acquired a 19.8% stake in Nutritionalab Private Limited for INR 70 crore, marking its strategic entry into the Health and Wellbeing category. The move follows HUL's investments in OZiva and Wellbeing Nutrition, solidifying its presence in the fast-growing health sector.
In April 2022, Abbott, a prominent healthcare company, introduced Arachitol Gummies in India, a vitamin D dietary supplement aimed at sustaining optimal Vitamin D levels in children and adults. These gummies were approved by the Food Safety and Standards Authority in India.
In January 2022, Power Gummies raised USD 6 million from 9Unicorns, Wipro Consumers and other investors. The funding will enable Power Gummies to introduce new product variants and expand its presence globally.
Market Breakup by Categories
Market Breakup by Type
Market Breakup by Sweetener
Market Breakup by End User
Market Breakup by Distribution Channel
Market Breakup by Region
E-commerce websites to witness robust demand in the coming years as they offer convenience and diverse range of brands
Online and e-commerce platforms have emerged as the leading distribution channel for vitamin gummies in India. Companies like Ikaria Wellness Pvt. Ltd. leverage online channels to reach a larger audience and to cater consumers looking to purchase vitamin gummies. The convenience of online shopping and the availability of a diverse range of brands and flavours have driven the segment’s growth.
Among the offline channels, supermarkets and hypermarkets have been significant contributors to the India vitamin gummies market development. Brands like Wellbeing Nutrition and Swisse India have established a strong presence in these retail outlets, making their products easily accessible to a broad customer base seeking convenient wellness solutions.
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South and West India to account for the largest share of the market due to robust presence of key players
Cities in South and West India accounted for a significant market share in 2023 due to the higher presence of key players in these regions, along with the rising disposable incomes of the consumers. This tier includes metropolitan cities like Mumbai, Bangalore, Chennai, Hyderabad, Kolkata, Ahmedabad, and Pune.
As per India vitamin gummies market analysis, tier 2 and tier 3 cities in North India such as Delhi are likely to account for the high market shares by 2032 due to the rising awareness about the importance of consuming adequate nutrition and the rising demand for vitamin supplements. This demand is driven by the increased internet access and influx of social media.
The key features of the market report include strategic initiatives such as recent joint ventures, along with partnerships and collaborations by the leading players. The major companies in the market are as follows:
Ikaria Wellness Pvt. Ltd. (Nyumi)
It was founded in 2020, with its headquarters located in Maharashtra, India. This company specialises in offering a range of wellness and nutritional products aimed at promoting health and well-being.
Swisse India
It is a subsidiary of the Australian brand Swisse, with its headquarters in Bengaluru, Karnataka, India and was established in 1969 in Melbourne. Swisse India is known for its premium quality vitamins, supplements, skincare, and health products.
Power Gummies (Aesthetic Nutrition Pvt Ltd.)
This company boasts a wide range of vitamin gummies, focused on promoting holistic health. It includes gummies for hair health, menstrual health as well as weight management. All products have been approved by FSSAI.
Other players in the market include Mosaic Wellness Pvt. Ltd. (BeBodywise and Man Matters), Power Gummies (Aesthetic Nutrition Pvt Ltd.), Novus Life Sciences Pvt. Ltd. (Carbamide Forte), Axys Nutrition Products Pvt. Ltd (Nutrova), Nutriburst Ltd., Setu Nutrition Private Limited, IM Healthcare, Centrum India, Purna Gummies Pvt Ltd., Hindustan Unilever Limited and Azveston Healthcare Pvt Ltd.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2017-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Categories |
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| Breakup by Type |
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| Breakup by Sweetener |
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| Breakup by End User |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Supplier Landscape |
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| Companies Covered |
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India Vitamin Gummies Market Size
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India Vitamin Gummies Market Trends
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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United States (Head Office)
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Australia
63 Fiona Drive, Tamworth, NSW
+61 448 06 17 27
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-858-608-1494
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63 287899028, +63 967 048 3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84865399124
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