India Vegan Food Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2024-2032)

India Vegan Food Market Dynamics

The growth of the vegan food industry in India is being driven by the growing urban population in the country, who are more concerned about health and wellness and interested in plant-based food options. By 2030, India’s urban population is projected to grow to 600 million people. Various government initiatives like Pradhan Mantri Kisan Sampada Yojana (PMKSY) and the Pradhan Mantri Formalisation of Micro food processing Enterprises (PMFME) Scheme aimed at promoting the agriculture of vegan raw materials such as cereals, fruits, legumes, millets, and vegetables, among others, are further bolstering the India vegan food market expansion. The growing environmental consciousness among Indians, especially among millennials and Gen-Z (52% of India’s population in 2021), is surging the appeal of vegan food products. Plant-based food addresses several issues of agricultural systems, such as the mistreatment of animals, unethical farming practices, and unsustainability. Some popular plant-based foods and snacks in India are biryani, gravies with meat, chicken tikka, fish fry, kebabs, and lollipops.

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India Vegan Food Market Trends

Rising Health Consciousness

As per EY India's report 'The Sunrise Consumer Health and Nutrition Sector' published in 2022, 94% of Indians are concerned about the well-being of their family post the COVID-19 pandemic whereas 40% of Indian customers are willing to pay premium prices for products promoting health and wellness. Moreover, India is home to the largest millennial population in the world, a demographic increasingly concerned about health and wellness. According to research by Mintel in 2022, 43% of Indian millennials are spending more on healthy food and snacking options. Vegan diets are rich in vitamins E, A, and C, potassium, magnesium, folate, fibres, and antioxidants, catering to the requirements of a healthy lifestyle. Studies have also pointed out the effectiveness of vegan diets in lowering glycaemic index and LDL cholesterol, controlling lipid levels, improving kidney function, and reducing the risk of cardiovascular diseases and type-2 diabetes. To capitalise on the growing health-consciousness and appeal to the younger demographics, restaurants and cafes are adding plant-based dishes to their menu. In December 2022, Mumbai-based Another Foods launched its line of plant-based chicken, which is non-flavoured and offers cooks the versatility to use plant-based chicken in different cuisines.

India Vegan Food Market Growth

Growing Focus on Sustainability

As per the United Nations, the meat and dairy industry represents more than 14% of manmade greenhouse gas emissions, whereas beef farming produces 31 times more CO2 emissions per calorie produced for consumption than tofu production. Plant-based diets require few resources and reduce greenhouse gas emissions as compared to animal-based products. Animal-based products are a major contributor to deforestation, leading to displacement and habitat loss. Such diets also use less land and water, increasing the sustainability of food systems. As per the GfK Global Consumer Life Study in 2023, 2 in 3 urban Indian consumers prioritise environmentally responsible actions taken by businesses, including reducing carbon footprints, using eco-friendly materials, lowering carbon footprints, and embracing sustainable practices. Hence, brands are prioritising local sourcing ingredients to lower their carbon footprint and promote regional agriculture. They are increasingly adopting minimalist packaging solutions and biodegradable and recyclable packaging to lower plastic waste. Furthermore, the adoption of technologies such as blockchain by key players to ensure transparency in production and sourcing and aid customers in making informed decisions regarding sustainability is shaping the India vegan food market trends and dynamics.

Technological Advancements and Innovations

Key market players are extensively investing in research activities to develop innovative vegan products from alternative protein sources like chickpeas, peas, lentils, jackfruit, and hemp protein, among others. With AI playing an indispensable role in all the major sectors, the vegan food industry in India is no exception. AI algorithms are used to analyse vast amounts of data, ranging from flavour profiles to nutritional content, for ingredient optimisation and recipe innovations. In addition, 3D printing and electrospinning technologies are increasingly deployed by manufacturers to create alternative proteins using a layer-by-layer printing process with unique and precise shapes, textures, and flavours. The rising demand for personalised plant-based nutritional foods is expected to surge the applications of 3D printing and electrospinning technologies in the vegan food market in India. Besides, advancements in technologies like ohmic heating and shear cells (high-pressure processing) are improving the digestibility, texture, mouthfeel, flavour, shelf life, and nutritional profile of vegan food products. These technologies are also revolutionising the production of plant-based dairy, meat, and seafood alternatives. In January 2024, Kerala-based Central Marine Fisheries Research Institute (CMFRI) announced a MoU with Delhi-based Neat Meatt to replicate the flavour, nutritional profile, and texture of real fish in cell-cultured products and plant-based analogues and address the growing demand for seafood in the country.

Market News

February 2023

Life Health Foods (India) Pvt. Ltd. launched So Good Oat Unsweetened beverage, its new plant-based and dairy-based milk. Through the launch, the company aims to capitalise on the increasing number of health-conscious individuals in India while providing versatility, excellent taste, and health benefits at an affordable price.

June 2022

Tata Starbucks, India’s premium coffee chain, partnered with Imagine Meats, a plant-based food company, to sell its vegan food in India to cater to the increasing Indian vegan population. Through the partnership, Starbucks aims to sell vegan hummus kebab wraps, vegan sausage croissant roll, and vegan croissant buns at its selected stores.

India Vegan Food Market Analysis

Plant-based foods are well-positioned to bridge the socio-cultural divides in India due to a growing middle class, increased knowledge of global trends, and the rising demand for alternative sources of protein, as well as deep-seated cultural views on meat consumption among India's diverse population. In 2023, the middle class represented 31% of India’s population and it is expected to reach 38% by 2031 and 60% by 2047. The increase in restaurants catering to the vegan population is further propelling the growth of the vegan food market in India. For instance, in July 2024, Spice Grill Flame (SGF) launched a new vegan menu with two categories, Vegan and 100% Plant based, responding to the rising demand for healthier food options among the Indian population. The growing penetration of global players in the region is expected to further support the market growth. Furthermore, key market players are introducing a range of high-quality vegan food products in a variety of flavours and enticing packaging to appeal to a broader customer base, which is expected to support the market growth in the coming years.

India Vegan Food Market Restraints

One of the major challenges in the market is the lack of information regarding veganism and its benefits. Nutritional misconceptions and scepticism regarding the health impact of veganism also hinder the market growth. While young graduates (25-44 years) with higher incomes and living in urban areas are more likely to purchase plant-based meat products, their accessibility and demand in rural and remote areas remain limited. Furthermore, the premium pricing of vegan products as compared to that of their animal-based counterparts limits their reach among lower-income demographics.

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India Vegan Food Industry Segmentation

The EMR’s report titled “India Vegan Food Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

Market Breakup by Product

• Dairy Alternatives
  • Milk
  • Cheese
  • Yoghurt
  • Desserts
  • Others
• Meat Substitutes
  • Tofu
  • Textured Vegetable Protein (TVP)
  • Seiten
  • Quorn
  • Others
• Egg Alternatives
• Vegan Bakery
• Confectionery
• Plant-Based Snacks
• Others

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets
• Convenience Stores
• Speciality Stores
• Online
• Others

Market Breakup by Region

• North India
• East and Central India
• West India
• South India

India Vegan Food Market Share

By Product Insights

The rising demand for dairy alternatives, such as plant-based milk, cheese, and yoghurt, amid the growing prevalence of lactose intolerance among Indians, is boosting the India vegan food industry revenue. Various studies have shown that nearly 60% of Indians are lactose intolerant, with Southern Indians having the lowest lactose tolerance. 

The Indian dairy sector is responsible for 30% of the country’s methane emissions and contributes to around 16% of India’s greenhouse gas emissions. Hence, dairy brands in the country are attempting to improve their sustainability profile and launching plant-based products. In February 2023, Keventers, India’s dairy brand with a focus on ice-creams and milkshakes, launched its first line of vegan delicacies, Vegan Dark Chocolate and Vegan Strawberry, available in consumer packs of 450 ml and 100 ml. The product range is gluten-free and 100% plant-based and contains no added flavours or added ingredients, ideal for consumers with lactose intolerance.

Meanwhile, meat-based alternatives are gaining significant popularity due to the growing health-consciousness. Meat-based alternatives are associated with lowering the risk of chronic diseases such as hypertension, diabetes, cancer, and kidney disease, among others. In August 2021, BlueTribe launched plant-based Chicken Nuggets and Chicken Keema in Panchkula, Mohali, and Chandigarh, cities known for their delectable non-vegetarian proteins. Increasing research and development (R&D) activities aimed at mimicking the authentic texture and taste of meat-based products are boosting the India vegan food market revenue.

By Distribution Channel Insights

Online platforms are estimated to grow at a CAGR of 9.8% during the forecast period of 2024-2032. Such platforms empower customers to browse and purchase vegan food products from the comfort of their homes. The accessibility to international brands, unique ingredients, and speciality items on online retail channels further bolster their appeal. Attractive deals and discounts, ease of price comparison, and comprehensive nutritional information are prompting customers to use e-commerce platforms for purchasing vegan food products.

A report by Swiggy, in partnership with Bain & Company, released in 2024 stated that the country’s food delivery market is expected to reach INR 2.12 lakh crore by 2030, with Swiggy and Zomato accounting for a major market share, buoyed by evolving consumer preferences, expanding customer base, and surging consumption occasions. Hence, the expanding India online food delivery market is surging the demand for vegan and plant-based dishes.

Meanwhile, supermarkets and hypermarkets are anticipated to witness significant growth in the coming years as they are located in convenient areas and provide a one-stop shopping destination for all groceries, including vegan food. The expansion of supermarkets and hypermarkets is further providing lucrative India vegan food market opportunities. In September 2023, Lulu Group International launched its first hypermarket and mall in Hyderabad, Telangana. The hypermarket offers an extensive range of groceries, fresh produce, home appliances, electronics, lifestyle products, and fashion wear.

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India Vegan Food Market Regional Insights

South India Vegan Food Market Trends

As per the India vegan food market regional analysis, South India is expected to grow at the fastest rate in the coming years. Traditional South Indian foods such as sambhar, idli, dosa, and various chutneys such as coconut chutney, snacks such as murukku and iuzhi paniyaram, and desserts like pongal are plant-based. Growing concerns regarding sustainability and health in states like Karnataka, Tamil Nadu, and Kerala are also prompting customers to opt for plant-based diets.

North India Vegan Food Market Analysis

Traditional North Indian cuisines such as aloo paratha, chole bhature, and several lentil preparations are naturally vegan. The increasing launch of affordable, healthy, and delicious plant-based food in the region is propelling the North India vegan food market expansion. In October 2021, Udaipur-based GoodDot launched a plant-based version of traditional keema, UnMutton Keema. The taste, aroma, and texture of UnMutton Keema are the same as that of its meat counterpart and it is rich in dietary fibre and protein and cholesterol-free.

West India Vegan Food Market Growth

There is a growing popularity of traditional West Indian vegan dishes such as vada pav and dhokla. The increasing utilisation of vegan ingredients such as sorghum, millets, and legumes for creating plant-based variants of popular dishes is aiding the West India vegan food demand growth. Besides, there is an increasing number of vegan restaurants in cities such as Mumbai, Goa, and Ahmedabad, among others. For instance, in November 2023, India’s first authentic California-inspired plant-based restaurant, Greenr, opened in Panjim, Goa. The restaurant’s produces, such as millets and grains, are sourced from local, quality ingredients.

East and Central India Vegan Food Market Insights

In East and Central India, dishes such as aaloo baingana bharta, bhaata, rutti bhajja, chana masala, santula, and saag, among others, are traditionally vegan. States like Sikkim extensively use vegan-based ingredients such as buckwheat flour, fermented bamboo shoots, dalley khorsani (local cherry pepper), and cardamom. Restaurants in the region are also incorporating vegan dishes into their menu amid the growing demand for cruelty-free and healthy dishes. In addition, the surging number of vegan restaurants and brands in the region is further fuelling the East India vegan food market development. For instance, Mylklux, based in Raipur, is an affordable vegan ice cream and dessert brand.

Competitive Landscape

Key India vegan food market players are incorporating local ingredients into plant-based products to enhance their appeal. With rising health concerns, they are also adding essential minerals, superfoods, vitamins, and probiotics, among others, to enhance the nutritional value of vegan foods.

Key Industry Players

One Good

One Good, founded in 2016 and headquartered in Bengaluru, Karnataka, is a company focused on providing high-quality dairy alternatives and plant-based and vegan food products. The company aims to promote sustainability and health by offering delicious and nutritious vegan foods and capitalise on the growing health-consciousness.

GoodDot

Headquartered in Udaipur, Rajasthan and founded in 2016, GoodDot offers affordable ready-to-cook meat alternatives that mimic the texture and flavour of meat-based dishes. Its product range, priced between INR 95 and INR 379, includes Meatless Mince, Biryani, Vegicken Chunks in Brine, and Unmutton Dhaba Curry Kit in packages of 125-500 grams. The company sells 12 lakh units per day throughout India and abroad.

EVO Foods

EVO Foods, headquartered in Mumbai, Maharashtra, is a company focused on offering high-quality sustainable and vegan food products. The company aims to promote sustainability, health, and ethical consumption by enhancing the accessibility and appeal of plant-based food products. 

Ahimsa Vegan Foods Inc.

Ahimsa Vegan Foods Inc., headquartered in Delhi and founded in 2008, is a prominent plant-based food company that is committed to sustainable and ethical food choices. Some of its offerings include plant-based meats, ready-to-eat vegan meals, and dairy alternatives, among others.

Other key players in the market are Dhond Group Green Infra LLP, Piperleaf India Private Limited, Soft Spot Foods Inc., Jus Amazin Food and Beverages Pvt. Ltd, Vezlay Foods Pvt. Ltd., and The Hershey Company, among others.

Recent Developments

September 2024

Blue Tribe, India’s alternative meat brand, launched plant-based chicken momos, containing pea and soy proteins that mimic the texture of chicken, vegetables, and traditional Darjeeling herbs and spices. The momos boast lower saturated fat than their conventional counterparts and are free from cholesterol.

October 2022

California-based plant-based meat brand, Beyond Meat, entered the Indian market through a partnership with Allana Consumer Products, an FMCG brand. By entering the Indian market, Beyond Meat aims to offer premium meat to meet the growing demand for healthy and vegan food in India.

Start-ups Shaping the India Vegan Food Market Landscape

Blue Tribe Foods

• The company operates on an omnichannel model, and its products are distributed in 1,000 stores across the country.
• In May 2024, the company expanded its presence in Singapore and rolled out its signature products, including plant-based chicken sausage, mutton keema, chicken nuggets, and chicken keema. 
• By 2029, Blue Tribe aims to become an INR 200 crore revenue company.

PlantByte Foods

• PlantByte Foods offers 100% plant-based and natural functional foods for consumers engaging in healthy lifestyles.
• Its flagship product, STRIVE, is a vegan protein shake beverage that is available in various flavours.