The India vegan food market was valued at USD 1.62 Billion in 2024. The industry is expected to grow at a CAGR of 11.50% during the forecast period of 2025-2034. Rising health consciousness, lactose intolerance, environmental concerns, and celebrity endorsements are key drivers of India's growing vegan food market. In turn, all these factors have resulted in the market attaining a valuation of USD 4.81 Billion by 2034.
Base Year
Historical Year
Forecast Year
Value in USD Billion
2025-2034
India Vegan Food Market Outlook
*this image is indicative*
| India Vegan Food Market Report Summary | Description | Value |
| Base Year | USD Billion | 2024 |
| Historical Period | USD Billion | 2018-2024 |
| Forecast Period | USD Billion | 2025-2034 |
| Market Size 2024 | USD Billion | XX |
| Market Size 2034 | USD Billion | XX |
| CAGR 2018-2024 | Percentage | XX% |
| CAGR 2025-2034 | Percentage | 8.6% |
| CAGR 2025-2034 - Market by Region | South India | 11.1% |
| CAGR 2025-2034 - Market by Product | Dairy Alternatives | 9.6% |
| CAGR 2025-2034 - Market by Distribution Channel | Online | 9.8% |
The growth of the vegan food industry in India is being driven by the growing urban population in the country, who are more concerned about health and wellness and interested in plant-based food options. By 2030, India’s urban population is projected to grow to 600 million people. Various government initiatives like Pradhan Mantri Kisan Sampada Yojana (PMKSY) and the Pradhan Mantri Formalisation of Micro food processing Enterprises (PMFME) Scheme aimed at promoting the agriculture of vegan raw materials such as cereals, fruits, legumes, millets, and vegetables, among others, are further bolstering the India vegan food market expansion. The growing environmental consciousness among Indians, especially among millennials and Gen-Z (52% of India’s population in 2021), is surging the appeal of vegan food products. Plant-based food addresses several issues of agricultural systems, such as the mistreatment of animals, unethical farming practices, and unsustainability. Some popular plant-based foods and snacks in India are biryani, gravies with meat, chicken tikka, fish fry, kebabs, and lollipops.
Read more about this report - REQUEST FREE SAMPLE COPY IN PDF
The India vegan food market development is being aided by the increasing vegan population in the country. In 2020, India boasted 5 million strict vegans. Moreover, the growing popularity of veganism on social media platforms and an increasing number of fitness influencers, high-profile celebrities, and nutritionists advocating vegan lifestyle are surging the demand for vegan food.
As per the Indian Council of Medical Research, 10.1 crore individuals in the country lived with diabetes in 2023. Various research studies have also demonstrated that 1 in 4 people in India suffer from hypertension. Vegan food is recognised for its health benefits and its efficacy in lowering the risk of diseases such as hypertension and diabetes, surging the demand for plant-based food products in the country.
Increasing health and wellness concerns; growing focus on sustainability; product innovations; and technological advancements are favouring the India vegan food market expansion.
India is home to the largest millennial population in the world, a demographic increasingly concerned about health and wellness. According to research by Mintel in 2022, 43% of Indian millennials are spending more on healthy food and snacking options. Vegan diets are rich in vitamins E, A, and C, potassium, magnesium, folate, fibres, and antioxidants, catering to the requirements of a healthy lifestyle. Studies have also pointed out the effectiveness of vegan diets in lowering glycaemic index and LDL cholesterol, controlling lipid levels, improving kidney function, and reducing the risk of cardiovascular diseases and type-2 diabetes. To capitalise on the growing health-consciousness and appeal to the younger demographics, restaurants and cafes are adding plant-based dishes to their menu. In December 2022, Mumbai-based Another Foods launched its line of plant-based chicken, which is non-flavoured and offers cooks the versatility to use plant-based chicken in different cuisines.
As per the United Nations, the meat and dairy industry represents more than 14% of manmade greenhouse gas emissions, whereas beef farming produces 31 times more CO2 emissions per calorie produced for consumption than tofu production. Plant-based diets require few resources and reduce greenhouse gas emissions as compared to animal-based products. Animal-based products are a major contributor to deforestation, leading to displacement and habitat loss. Such diets also use less land and water, increasing the sustainability of food systems. As per the GfK Global Consumer Life Study in 2023, 2 in 3 urban Indian consumers prioritise environmentally responsible actions taken by businesses, including reducing carbon footprints, using eco-friendly materials, lowering carbon footprints, and embracing sustainable practices. With brands prioritising local sourcing ingredients to lower their carbon footprint and promote regional agriculture, the India vegan food market value is rising.
Product innovations by key players are driving the India vegan food market development. Key players are increasingly developing plant-based meat alternatives made from ingredients like pea protein, soy, mushrooms, and lentils that mimic the appearance, taste, and texture of traditional meat. The growing popularity of dairy-free innovations such as plant-based milk (oat, almond, cashew, coconut, and rice milk), vegan cheese alternatives, and dairy-free yoghurts and ice creams is propelling the market. With the rising consumer demand for sustainable and cruelty-free alternatives to seafood, brands are developing plant-based tuna and other seafood products from ingredients like pea protein, seaweed, and algae that provide essential nutrients as well as umami flavours. In August 2024, 1.5 Degree launched a complete range of plant-based frozen desserts and beverages, including soy milk, flavoured milkshakes, oat milk, cold coffee, and gelato in different flavours.
Key market players are extensively investing in research activities to develop innovative vegan products from alternative protein sources like chickpeas, peas, lentils, jackfruit, and hemp protein, among others. With AI playing an indispensable role in all the major sectors, the vegan food industry in India is no exception. AI algorithms are used to analyse vast amounts of data, ranging from flavour profiles to nutritional content, for ingredient optimisation and recipe innovations. In addition, 3D printing and electrospinning technologies are increasingly deployed by manufacturers to create alternative proteins using a layer-by-layer printing process with unique and precise shapes, textures, and flavours. The rising demand for personalised plant-based nutritional foods is expected to surge the applications of 3D printing and electrospinning technologies in the vegan food market in India.
Plant-based foods are well-positioned to bridge the socio-cultural divides in India due to a growing middle class, increased knowledge of global trends, and the rising demand for alternative sources of protein, as well as deep-seated cultural views on meat consumption among India's diverse population. In 2023, the middle class represented 31% of India’s population and it is expected to reach 38% by 2031 and 60% by 2047. The increase in restaurants catering to the vegan population is further propelling the growth of the vegan food market in India. For instance, in July 2024, Spice Grill Flame (SGF) launched a new vegan menu with two categories, Vegan and 100% Plant based, responding to the rising demand for healthier food options among the Indian population. The growing penetration of global players in the region is expected to further support the market growth. Furthermore, key market players are introducing a range of high-quality vegan food products in a variety of flavours and enticing packaging to appeal to a broader customer base, which is expected to support the market growth in the coming years.
The Veganisation of Popular Indian Dishes
There is a growing focus on adapting popular Indian foods such as korma, paneer butter masala, dal makhani, paratha, roti, naan, rasgulla, kheer, and gulab jamun into vegan dishes. Plant-based ingredients such as pulses, lentils, coconut, tofu, jackfruit, soy protein, and tempeh are extensively incorporated into Indian cuisine, serving as the foundation for creating vegan versions of traditional dishes. Key players are also attempting to blend vegan trends with Indian flavours to create ‘Indianised’ vegan dishes such as vegan burgers and wraps and vegan pizza, increasing their appeal among young consumers.
Expansion of Vegan Restaurants and Food Chains
The growth of the India vegan food market is being aided by the establishment of vegan restaurants, cafes, and food chains in urban centres like Bangalore, Delhi, Mumbai, and Pune. In March 2022, a new vegan restaurant, The Green Affair, was launched in Breach Candy, Mumbai, serving healthy European and American cuisines as well as a selection of curated signature vegan cocktails. Vegan foodservice establishments are also increasingly differentiating themselves by offering high-quality and unique plant-based items.
Advancements in technologies like ohmic heating and shear cells (high-pressure processing) are improving the digestibility, texture, mouthfeel, flavour, shelf life, and nutritional profile of vegan food products. These technologies are also revolutionising the production of plant-based dairy, meat, and seafood alternatives. In January 2024, Kerala-based Central Marine Fisheries Research Institute (CMFRI) announced a MoU with Delhi-based Neat Meatt to replicate the flavour, nutritional profile, and texture of real fish in cell-cultured products and plant-based analogues and address the growing demand for seafood in the country.
Brands are increasingly adopting minimalist packaging solutions and biodegradable and recyclable packaging to lower plastic waste. Furthermore, the adoption of technologies such as blockchain by key players to ensure transparency in production and sourcing and aid customers in making informed decisions regarding sustainability is shaping the India vegan food market trends and dynamics.
Read more about this report - REQUEST FREE SAMPLE COPY IN PDF
The EMR’s report titled “India Vegan Food Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:
Dairy Alternatives
Market Breakup by Distribution Channel
Market Breakup by Region
| CAGR 2025-2034 - Market by | Region |
| South India | 11.1% |
| North India | XX% |
| East and Central India | XX% |
| West India | XX% |
By Product Insights
The rising demand for dairy alternatives, such as plant-based milk, cheese, and yoghurt, amid the growing prevalence of lactose intolerance among Indians, is boosting the India vegan food industry revenue. Various studies have shown that nearly 60% of Indians are lactose intolerant, with Southern Indians having the lowest lactose tolerance.
The Indian dairy sector is responsible for 30% of the country’s methane emissions and contributes to around 16% of India’s greenhouse gas emissions. Hence, dairy brands in the country are attempting to improve their sustainability profile and launching plant-based products. In February 2023, Keventers, India’s dairy brand with a focus on ice-creams and milkshakes, launched its first line of vegan delicacies, Vegan Dark Chocolate and Vegan Strawberry, available in consumer packs of 450 ml and 100 ml. The product range is gluten-free and 100% plant-based and contains no added flavours or added ingredients, ideal for consumers with lactose intolerance.
Meanwhile, meat-based alternatives are gaining significant popularity due to the growing health-consciousness. Meat-based alternatives are associated with lowering the risk of chronic diseases such as hypertension, diabetes, cancer, and kidney disease, among others. In August 2021, BlueTribe launched plant-based Chicken Nuggets and Chicken Keema in Panchkula, Mohali, and Chandigarh, cities known for their delectable non-vegetarian proteins. Increasing research and development (R&D) activities aimed at mimicking the authentic texture and taste of meat-based products are boosting the India vegan food market revenue.
Egg alternatives, made from ingredients such as mung bean, pea protein, and soy protein, are gaining popularity due to growing concerns regarding animal welfare and rising health-consciousness. Meanwhile, vegan bakery products, including plant-based cakes, cookies, and bread, are gaining traction amid the rising demand for gluten-free, eggless, and low-sugar bakery products.
Vegan confectionery, free from gelatin, dairy, and other animal-derived ingredients, is popular among individuals with lactose intolerance and food allergies. Increasing product innovations in the segment are driving the market. Conversely, the demand for plant-based snacks is rising due to the growing preference for clean-labelled products, the shift towards healthier snacking options, and increasing focus to reduce consumption of processed food high in fat, sugar, and preservatives.
By Distribution Channel Insights
Online platforms are estimated to grow at a CAGR of 9.8% during the forecast period of 2024-2032. Such platforms empower customers to browse and purchase vegan food products from the comfort of their homes. The accessibility to international brands, unique ingredients, and speciality items on online retail channels further bolster their appeal. Attractive deals and discounts, ease of price comparison, and comprehensive nutritional information are prompting customers to use e-commerce platforms for purchasing vegan food products.
A report by Swiggy, in partnership with Bain & Company, released in 2024 stated that the country’s food delivery market is expected to reach INR 2.12 lakh crore by 2030, with Swiggy and Zomato accounting for a major market share, buoyed by evolving consumer preferences, expanding customer base, and surging consumption occasions. Hence, the expanding India online food delivery market is surging the demand for vegan and plant-based dishes.
Meanwhile, supermarkets and hypermarkets and convenience stores are anticipated to witness significant growth in the coming years as they are located in convenient areas and provide a one-stop shopping destination for all groceries, including vegan food. The expansion of such distribution channels is further providing lucrative India vegan food market opportunities. In September 2023, Lulu Group International launched its first hypermarket and mall in Hyderabad, Telangana. The hypermarket offers an extensive range of groceries, fresh produce, home appliances, electronics, lifestyle products, and fashion wear.
Speciality stores stock a comprehensive and diverse range of vegan products. They also employ knowledgeable staff to educate customers about the benefits of plant-based diets, which is boosting their appeal among customers.
South India Vegan Food Market Trends
As per the India vegan food market regional analysis, South India is expected to grow at the fastest rate in the coming years. Traditional South Indian foods such as sambhar, idli, dosa, and various chutneys such as coconut chutney, snacks such as murukku and iuzhi paniyaram, and desserts like pongal are plant-based. Growing concerns regarding sustainability and health in states like Karnataka, Tamil Nadu, and Kerala are also prompting customers to opt for plant-based diets.
North India Vegan Food Market Analysis
Traditional North Indian cuisines such as aloo paratha, chole bhature, and several lentil preparations are naturally vegan. The increasing launch of affordable, healthy, and delicious plant-based food in the region is propelling the North India vegan food market expansion. In October 2021, Udaipur-based GoodDot launched a plant-based version of traditional keema, UnMutton Keema. The taste, aroma, and texture of UnMutton Keema are the same as that of its meat counterpart and it is rich in dietary fibre and protein and cholesterol-free.
West India Vegan Food Market Growth
There is a growing popularity of traditional West Indian vegan dishes such as vada pav and dhokla. The increasing utilisation of vegan ingredients such as sorghum, millets, and legumes for creating plant-based variants of popular dishes is aiding the West India vegan food demand growth. Besides, there is an increasing number of vegan restaurants in cities such as Mumbai, Goa, and Ahmedabad, among others. For instance, in November 2023, India’s first authentic California-inspired plant-based restaurant, Greenr, opened in Panjim, Goa. The restaurant’s produces, such as millets and grains, are sourced from local, quality ingredients.
East and Central India Vegan Food Market Insights
In East and Central India, dishes such as aaloo baingana bharta, bhaata, rutti bhajja, chana masala, santula, and saag, among others, are traditionally vegan. States like Sikkim extensively use vegan-based ingredients such as buckwheat flour, fermented bamboo shoots, dalley khorsani (local cherry pepper), and cardamom. Restaurants in the region are also incorporating vegan dishes into their menu amid the growing demand for cruelty-free and healthy dishes. In addition, the surging number of vegan restaurants and brands in the region is further fuelling the East India vegan food market development. For instance, Mylklux, based in Raipur, is an affordable vegan ice cream and dessert brand.
Read more about this report - REQUEST FREE SAMPLE COPY IN PDF
Key India vegan food market players are incorporating local ingredients into plant-based products to enhance their appeal. With rising health concerns, India vegan food companies are also adding essential minerals, superfoods, vitamins, and probiotics, among others, to enhance the nutritional value of vegan foods.
One Good, founded in 2016 and headquartered in Bengaluru, Karnataka, is a company focused on providing high-quality dairy alternatives and plant-based and vegan food products. The company aims to promote sustainability and health by offering delicious and nutritious vegan foods and capitalise on the growing health-consciousness.
Headquartered in Udaipur, Rajasthan and founded in 2016, GoodDot offers affordable ready-to-cook meat alternatives that mimic the texture and flavour of meat-based dishes. Its product range, priced between INR 95 and INR 379, includes Meatless Mince, Biryani, Vegicken Chunks in Brine, and Unmutton Dhaba Curry Kit in packages of 125-500 grams. The company sells 12 lakh units per day throughout India and abroad.
EVO Foods, headquartered in Mumbai, Maharashtra, is a company focused on offering high-quality sustainable and vegan food products. The company aims to promote sustainability, health, and ethical consumption by enhancing the accessibility and appeal of plant-based food products.
Ahimsa Vegan Foods Inc., headquartered in Delhi and founded in 2008, is a prominent plant-based food company that is committed to sustainable and ethical food choices. Some of its offerings include plant-based meats, ready-to-eat vegan meals, and dairy alternatives, among others.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other key players in the market are Dhond Group Green Infra LLP, Piperleaf India Private Limited, Soft Spot Foods Inc., Jus Amazin Food and Beverages Pvt. Ltd, Vezlay Foods Pvt. Ltd., and The Hershey Company, among others.
Start-ups are responding to the rising demand for healthy, plant-based, and ethical food options amid the growing awareness regarding the benefits of vegan diets. They are also introducing a wide range of innovative offerings to cater to local tastes and provide plant-based versions of popular dishes such as chicken tikka masala and kebabs. In the forecast period, the increasing number of start-ups is expected to support the mainstreaming of vegan foods and transform the food landscape of India.
Blue Tribe Foods
PlantByte Foods
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
Get in touch with us for a customized solution tailored to your unique requirements and save upto 35%!
The market is projected to grow at a CAGR of 11.50% between 2025 and 2034.
The major drivers propelling the industry are the growing middle-class population, increased knowledge of global trends, need for protein transitions for human and planetary health, and deep-seated cultural views on meat consumption among India's diverse population.
The key trends furthering the market’s expansion are the growing number of restaurants catering to the vegan community and growing consumer awareness of healthy lifestyles.
The major regions in the market are North India, East and Central India, West India, and South India.
Dairy alternatives, meat substitutes, egg alternatives, vegan bakery, confectionery, and plant-based snacks, among others are the major product types in the market. Among these, dairy alternatives are further segmented into milk, cheese, yoghurt, and desserts, among others while meat substitutes are sub-divided into tofu, textured vegetable protein (TVP), seiten, and quorn, among others.
The distribution channels in the market are supermarkets and hypermarkets, convenience stores, speciality stores, and online, among others.
The major players in the industry are One Good, GoodDot, EVO Foods, Ahimsa Vegan Foods Inc., Dhond Group Green Infra LLP, Piperleaf India Private Limited, Soft Spot Foods Inc., Jus Amazin Food and Beverages Pvt. Ltd, Vezlay Foods Pvt. Ltd., and The Hershey Company, among others.
In 2024, the India vegan food market reached an approximate value of USD 1.62 Billion.
The market is estimated to witness healthy growth in the forecast period of 2025-2034 to reach a value of around USD 4.81 Billion by 2034.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2024 |
| Historical Period | 2018-2024 |
| Forecast Period | 2025-2034 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Product |
|
| Breakup by Distribution Channel |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
Single User License
One User
USD 3,999
USD 3,599
tax inclusive*
Datasheet
One User
USD 2,499
USD 2,249
tax inclusive*
Five User License
Five User
USD 4,999
USD 4,249
tax inclusive*
Corporate License
Unlimited Users
USD 5,999
USD 5,099
tax inclusive*
*Please note that the prices mentioned below are starting prices for each bundle type. Kindly contact our team for further details.*
Flash Bundle
Small Business Bundle
Growth Bundle
Enterprise Bundle
*Please note that the prices mentioned below are starting prices for each bundle type. Kindly contact our team for further details.*
Flash Bundle
Number of Reports: 3
20%
tax inclusive*
Small Business Bundle
Number of Reports: 5
25%
tax inclusive*
Growth Bundle
Number of Reports: 8
30%
tax inclusive*
Enterprise Bundle
Number of Reports: 10
35%
tax inclusive*
How To Order
Our step-by-step guide will help you select, purchase, and access your reports swiftly, ensuring you get the information that drives your decisions, right when you need it.
Select License Type
Choose the right license for your needs and access rights.
Click on ‘Buy Now’
Add the report to your cart with one click and proceed to register.
Select Mode of Payment
Choose a payment option for a secure checkout. You will be redirected accordingly.
Gain insights to stay ahead and seize opportunities.
Get insights & trends for a competitive edge.
Track prices with detailed trend reports.
Analyse trade data for supply chain insights.
Leverage cost reports for smart savings
Enhance supply chain with partnerships.
Connect For More Information
Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.
Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.
We employ meticulous research methods, blending advanced analytics and expert insights to deliver accurate, actionable industry intelligence, staying ahead of competitors.
Our skilled analysts offer unparalleled competitive advantage with detailed insights on current and emerging markets, ensuring your strategic edge.
We offer an in-depth yet simplified presentation of industry insights and analysis to meet your specific requirements effectively.
Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-723-689-1189
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City,1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
United States
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124
United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-723-689-1189
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124
Share