India Toothpaste Market Report and Forecast 2024-2032

India Toothpaste Market Size

The India toothpaste market reached USD 1,440.1 million in 2023. The market is expected to grow at a CAGR of 4.23% between 2024 and 2032, reaching USD 2,091.7 million by 2032.

India Toothpaste Market Outlook

• According to Invest India, the oral care segment is expected to reach 2.13 billion dollars by FY26.

• According to Invest India, the Fast-moving consumer goods (FMCG) sector is the fourth-largest sector in India as of 2022-23.

• The expanding middle class sector is further is expected to drive the market growth.

India Toothpaste Market Growth

Standard toothpastes are based on traditional formulations designed primarily for daily oral hygiene usage, offering basic cleaning and freshness. They contain chemical compounds like fluoride and other common ingredients to help prevent cavities and plaque buildup, maintaining overall oral health. They appeal to consumers who are looking for regular oral care solutions without specific treatment needs, providing a simple and reliable option for regular use.

On 6 January 2024, Dr. Dento, an emerging name in the oral care industry launched its latest product range just in time, marking a significant step towards comprehensive oral hygiene for joyous celebrations. The new range focused on blending natural ingredients with the spirit of the holiday season to provide professional-grade results while remaining gentle on teeth and gums.

Conversely, functional toothpaste caters to consumers with specific oral health concerns or conditions. These toothpaste are formulated with additional active ingredients like antibacterial agents, desensitising compounds, or whitening agents to address dental issues. Functional or medicated toothpaste variants target various concerns such as sensitivity, gum disease, tartar control, or teeth whitening, offering tailored solutions for individuals with unique dental needs. This segment appeals to consumers who are looking for oral care solutions beyond basic hygiene, providing options for specialised treatment and prevention.

India Toothpaste Market Segmentation

India Toothpaste Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Product Type

• Standard Toothpaste

• Functional/Medicated Toothpaste

Market Breakup by Category

• Conventional

• Free-Form

Market Breakup by End Use

• Kids

• Adults

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets

• Pharmacies

• Convenience Stores

• Online

• Others

Market Breakup by Region

• North India

• East and Central India

• West India 

• South India

India Toothpaste Market Share

Based on end use, the toothpaste market is segmented into kids and adults. Toothpaste for kids is characterized by playful packaging, mild flavours, and age-appropriate fluoride levels, aiming to make brushing enjoyable and effective for young users. In contrast, adult toothpaste offers a diverse range of options, including whitening, sensitivity relief, or specialized formulations targeting specific oral health concerns, catering to the varied needs and preferences of adult consumers.

Leading Companies in the India Toothpaste Market

The report provides a detailed analysis of the following key players in the market, covering their competitive landscape and the latest developments like mergers and acquisitions, investments, and capacity expansion.

• Procter & Gamble Co.

• Colgate-Palmolive Company

• GSK Plc

• Unilever Plc 

• SUNSTAR Suisse SA 

• Lion Corp.  

• Amway Corp

• Dabur India Ltd.

• Kobayashi Pharmaceutical Co., Ltd.

• Patanjali Ayurved Limited

• Others

Based on distribution channels toothpaste market is divided into supermarkets/hypermarkets, pharmacies, and convenience stores. Major players strategically position themselves in these channels to boost brand visibility and recognition. By offering a diverse range of toothpaste options, they effectively promote products to a broader audience, maximizing market penetration and growth.

Key Highlights of the Report