India Tablet Market Report and Forecast 2024-2032

India Tablet Market Size

The India tablet market reached approximately 4.03 million units in 2023. The market is projected to grow at a CAGR of 7.8% between 2024 and 2032, reaching a volume of around 7.93 million units by 2032.

India Tablet Market Outlook

• In 2023, the Indian government unveiled a new "import management system", which included the allowance of laptops and tablets to be imported without restrictions.

• In 2023, between April and June, the import value of electronics, encompassing laptops, tablets, and personal computers, reached $19.7 billion, reflecting a year-on-year increase of 6.25%.

• In 2024, the Ministry of Electronics and Information Technology predicts that India's electronic manufacturing is likely to grow to approximately USD 250 billion within the next 5 years.

India Tablet Market Growth

The transition to online education and digital learning platforms has created a higher demand for tablets among students and educators. As of October 17, 2022, the University Grants Commission recognised 66 HEIs that are authorised to offer a total of 371 programmes, including 136 undergraduate courses and 235 postgraduate courses in online mode. The number of HEIs providing online programmes has also risen by 38%, from 42 HEIs in 2020-21 to 58 in 2021-22.

The COVID-19 pandemic resulted in a significant rise in remote work, highlighting the need for reliable and high-performance tablets and laptops for professionals. This shift to remote work, initially a response to the pandemic, is now becoming a permanent arrangement, with 95% of Indian businesses intending to continue offering remote work options.

The market in India is being propelled by a combination of technological advancements, evolving consumer preferences, and supportive government policies. As digital transformation continues to permeate various aspects of life and work, the demand for tablets is expected to maintain its upward trajectory, bolstered by ongoing innovation and increasing affordability. Government programmes such as the Digital India campaign are designed to enhance digital literacy and internet access, which, in turn, leads to an increase in the sales of tablets and laptops. In 2023, the government of Uttar Pradesh in India set aside a budget of Rs 3,600 crore for providing tablets and smartphones free of charge to the younger generation.

India Tablet Industry Segmentation

“India Tablet Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

Market Breakup by Operating System

• Android

• iOS

• Windows

Market Breakup by Screen Size

• 8 Inch

• 8 Inch and Above

Market Breakup by End-Use

• Consumer

• Commercial

Market Breakup by Distribution Channel

• Online

• Offline

Market Breakup by Region

• East India

• West and Central India

• North India

• South India

India Tablet Market Share

Based on the distribution channel, the market is segmented into online and offline. The online segment is projected to grow at a CAGR of 12.3% during the forecast period of 2024-2032.  The combination of convenience, a wide selection of products, competitive pricing, and favourable shopping conditions have driven the surge in tablet sales through online channels, reflecting a broader shift in consumer behaviour towards digital shopping experiences.

Leading Companies in the India Tablet Market

Major market players are focusing on the adoption of cutting-edge technologies to gain a competitive edge.

• Apple Inc.

• Lenovo Group Ltd.

• Samsung Electronics Co. Ltd.

• AsusTek Computer Inc.

• LG Corporation

• Acer Inc.

• Xiaomi Group

• Nokia Corporation

• Hewlett Packard Enterprise Development LP

• Microsoft Corporation

• Others

Key Highlights of the Report