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Report Overview
2023
Base Year
2018-2023
Historical Year
2024-2032
Forecast Year
India Soap Market Size
The market size of soap industry in India was approximately USD 3.77 billion in 2023. The market is projected to grow at a CAGR of 6.8% between 2024 and 2032, to reach USD 6.8 billion by 2032.
| India Soap Market Report Summary | Description | Value |
| Base Year | USD Billion | 2023 |
| Historical Period | USD Billion | 2018-2023 |
| Forecast Period | USD Billion | 2024-2032 |
| Market Size 2023 | USD Billion | 3.77 |
| Market Size 2032 | USD Billion | 6.8 |
| CAGR 2018-2023 | Percentage | XX% |
| CAGR 2024-2032 | Percentage | 6.8% |
| CAGR 2024-2032 - Market by Region | North India | 7.5% |
| CAGR 2024-2032 - Market by Application | Household | 7.6% |
| CAGR 2024-2032 - Market by Distribution Channel | Online | 9.1% |
| Market Share by Region 2023 | North India | 31.6% |
India Soap Market Outlook
- Premium soap bars (skin protection) and liquid body wash remain more urban-centric categories in India.
- As per the analysis of growth in India soap market, Herbal soaps, composed of essential oils and organic ingredients, are witnessing a surge in popularity due to the growing inclination towards natural products.
- HUL, with its key brands like Lifebuoy, Lux, Dove and Pears, dominates the Indian soap market, while Wipro (Santoor) and Patanjali are some popular names in the natural segment.
India Soap Market Report Snapshots
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2023, the India soap market attained a value of nearly USD 3.77 billion.
The market is projected to grow at a CAGR of 6.8% between 2024 and 2032.
The major drivers of the market, such as the increased demand for bar soaps, rising penetration of hygiene products in rural areas, increased demand for handwash and disinfectants in 2020, heightened demand for organic soaps, and the increasing investments in the R&D of soap manufacturing by the leading manufacturers, are expected to aid the market growth.
The key market trends guiding the growth of the market include the increased awareness pertaining to health and hygiene and the new product launches by the manufacturers.
The major regions in the market are North India, South India, West India, and East and Central India.
The significant soap types available in the market include organic and conventional.
The different forms of soap considered within the market report are liquid and solid, among others.
The significant products available in the market include bath soap, kitchen soap, and laundry soap, among others.
The major applications of the market are household and commercial.
The significant distribution channels of soap include supermarkets and hypermarkets, convenience stores, speciality stores, pharmacies/drug stores, and online, among others.
The major players in the market are Godrej Consumer Products Limited, Hindustan Unilever Limited, Procter & Gamble Hygiene and Health Care, ITC Limited, Himalaya Wellness Company, Wipro Enterprises (P) Ltd, Reckitt Benckiser (India) Pvt. Ltd., Jyothy Labs Limited, Patanjali Ayurved Limited, Cholayil Pvt. Ltd., Karnataka Soaps and Detergents Limited, Baldha Industries Private Limited, and Ivory Soap Works Ltd., among others.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 6.8 billion by 2032.
Intense competition from numerous local and international brands pressures pricing and margins is a major challenge.
Increasing urbanisation leads to higher demand for personal care products such as soap in the country.
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