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Report Overview
2023
Base Year
2018-2023
Historical Year
2024-2032
Forecast Year
India Soap Market Share
Conventional soap holds the majority of the market share due to its high accessibility and affordable pricing
Based on type, conventional soaps account for a major share of the India soap market due to its widespread availability across the country. It is available in almost all retail shops and online stores within an affordable price range, which enhances its appeal among customers. Moreover, it is available in a wide range of fragrances and formulations which is another crucial factor boosting the segment growth.
As per the India soap market dynamics and trends, the organic segment is predicted to grow considerably in the forecast period. This growth can be attributed to the increased preference for organic products among consumers. In addition, benefits associated with organic soaps, such as the use of natural elements and little to no use of chemicals are also significant factors contributing to the segment growth. In addition, increased demand for paraben-free soaps with skin-friendly and antibacterial properties is further aiding the market growth.
Solid soaps maintain their dominance in the Indian market due to their high acceptance and long-lasting nature
On the basis of form, the solid segment is anticipated to occupy a substantial soap market share in India. This can be attributed to the affordability of solid bar soaps compared to their liquid counterpart as well as sale strategies such as buy-3-get-1 offers, which attract consumers to go for bar soaps. Moreover, bar soaps last for a longer period of time compared to liquid soaps, offer an eco-efficient solution, and are packaged in environmentally friendly packaging such as paper, boosting its appeal in the Indian market.
Meanwhile, liquid soaps are steadily gaining prominence especially in terms of kitchen care products, wherein liquid soaps are proving to be a durable and mess-free option. They also serve as a hygienic option for soap sharing as they are available in pump bottles and dispensers, which require minimal direct contact.
| Market Share by | Region |
| North India | 31.6% |
| East and Central Region | XX% |
| West Region | XX% |
| South Region | XX% |
India Soap Market Report Snapshots
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2023, the India soap market attained a value of nearly USD 3.77 billion.
The market is projected to grow at a CAGR of 6.8% between 2024 and 2032.
The major drivers of the market, such as the increased demand for bar soaps, rising penetration of hygiene products in rural areas, increased demand for handwash and disinfectants in 2020, heightened demand for organic soaps, and the increasing investments in the R&D of soap manufacturing by the leading manufacturers, are expected to aid the market growth.
The key market trends guiding the growth of the market include the increased awareness pertaining to health and hygiene and the new product launches by the manufacturers.
The major regions in the market are North India, South India, West India, and East and Central India.
The significant soap types available in the market include organic and conventional.
The different forms of soap considered within the market report are liquid and solid, among others.
The significant products available in the market include bath soap, kitchen soap, and laundry soap, among others.
The major applications of the market are household and commercial.
The significant distribution channels of soap include supermarkets and hypermarkets, convenience stores, speciality stores, pharmacies/drug stores, and online, among others.
The major players in the market are Godrej Consumer Products Limited, Hindustan Unilever Limited, Procter & Gamble Hygiene and Health Care, ITC Limited, Himalaya Wellness Company, Wipro Enterprises (P) Ltd, Reckitt Benckiser (India) Pvt. Ltd., Jyothy Labs Limited, Patanjali Ayurved Limited, Cholayil Pvt. Ltd., Karnataka Soaps and Detergents Limited, Baldha Industries Private Limited, and Ivory Soap Works Ltd., among others.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 6.8 billion by 2032.
Intense competition from numerous local and international brands pressures pricing and margins is a major challenge.
Increasing urbanisation leads to higher demand for personal care products such as soap in the country.
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