India Snacks Market Size, Share and Growth Analysis Report - Forecast Trends and Outlook (2024-2032)

India Snacks Market Growth

As per the market analysis, India’s snacking revolution is expected to be fuelled by evolving choices on health and taste made by the nation’s discerning group of empowered snackers. Nearly 67% of the Indian population prefers consuming dry fruits and lotus seeds (makhanas) as their go-to snacks, with the latter being the most popular among the millennials (59%), Gen Z (49%), and Gen X (47%). While the Gen Z and millennials prefer modern flavours such as peri peri, the older generation of consumers prefer classic makhanas prepared using black pepper salt. The India snacks market expansion is also driven by the growing population of health-conscious snackers who seek organic, additive-free products including ingredients like whole grains, nuts, and seeds. This section of the consumer base accounts for 60% of the market share.

While high retail costs pose challenges for many consumers to switch to healthy products, the introduction of cost-effective alternatives is expected to enhance the rate of market development. In addition, nearly 70% of all Indian consumers snack twice a day. The increasing consumption of snacks in India can be attributed to the need for high energy (82%), enhancing mood (84%), and aligning with an individual’s overall fitness goals (82%). Over 80% of all Indian consumers hunt for snacks that cater to their personal requirements. This is expected to create exciting India snacks market opportunities.

Key Trends and Developments

India Snacks Market Trends

As per the regional analysis of youth’s involvement in controlling the family’s snacking decisions, East India leads the country at 40%, followed closely by West India (34%), North India (33%), and South India (32%). In the city of Hyderabad, children influence 33% of all snacking choices for families. Kolkata, Lucknow, and Ahmedabad are some of the leading cities where most snacking decisions are taken by the youth. This is expected to prompt market companies to launch innovative snacking flavours, thereby accelerating the market development.

India Snacks Industry Segmentation

India Snacks Market Share

Based on region, the market is segmented into East India, West and Central India, North India, and South India. West India is projected to dominate the market, representing 29% of the overall market share. Over the forecast period, West India is expected to grow at a CAGR of 4.5% as the involvement of children in determining snacking choices for their families soars.

Leading Companies in the India Snacks Market

As hygiene becomes an increasingly important snacking consideration for Indian consumers, the demand for packaged snacks is expected to increase significantly. This is expected to favourably impact the sales revenue of India snack market players.

Kellanova

Kellanova was founded in 2023 and is headquartered in Illinois, United States. It is engaged in manufacturing a wide range of snacks, including noodles, and cereals, among others.

ITC limited

ITC limited was founded in 1910 and is headquartered in Kolkata, West Bengal. It is engaged in a wide range of...

Mondelez International Inc.

Mondelez International Inc. was founded in 2012 and is headquartered in the United States. It is the world’s...

LOTTE Corporation

LOTTE Corporation was founded in the 1960s and is headquartered in South Korea. Its LOTTE Wellfood business se...

*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*

Other major market players are Pepsico, Inc., Parle Products Pvt. Ltd., Nestle S.A., Haldiram's India Pvt Ltd., Britannia Industries Limited, and Mars Incorporated, Inc., among others.